Digipol members present a paper at the conference
Adrià Mompó and Oscar Barberà have joined the workshop “Data-Driven Campaigning in a Comparative Context: Toward a 4th Era of Political Communication?”, organised by the Manchester University between the days 12th and 13thof October 2023.
The event, part of a research project financed by Norface Governance, has counted on participants from different universities across Europe. The papers presented have approached a diversity of topics regarding data use in electioral campaigns and the main challenges related to microtargeting and digitalisation. Among them, Mompó and Barberà have talked about the preliminary results of their research on data-driven campaigns by Spanish non-statewide parties.
It is foreseen that most of the studies shared in the workshop will be included in a Special Issue of the Media & Communication Journal.
