The Association for the Development of Communication (adComunica) has awarded the Rafael López Lita 2022 Prize, in the category of New Initiatives in Communication, to the Seofer Chair in Road Safety and Intelligent Mobility.

The presentation of the award for New Initiatives in Communication, sponsored by the Castellón City Council, took place on 29 September 2022 at the Almazora City Hall, where the Castellón councillor, José Luis López, presented the award to Salvador Rodríguez Troyano, general manager of Seofer (Señalizaciones y Obras Fernández), for his initiative "Seofer Chair of Road Safety and Intelligent Mobility", implemented by the Research Institute on Traffic and Road Safety (INTRAS) of the University of Valencia.

The jury recognises the communication work of the Chair, the core of all its actions, which are aimed at disseminating connected mobility and the advances that promote safe behaviour, prevent risks, promote environmental conservation, save lives and improve people's quality of life.

AdComunica is a non-profit organisation promoted by university professors, communication directors of private companies and media managers from Castellón that is dedicated to the promotion and development of communication in all its aspects.