PDI-Catedratic/a d'Universitat
Department: Marketing and Market Research
Graduate (1987) and Doctor (1994) in CC. Economic and business, with two extraordinary awards. Enabled for the University Professor Corps in December 2003. Professor of Marketing and Market Research since 2005, developing the teaching and researcher work at the University of Valencia –Uveg-.
has participated in different master programs in own and official titles, and a doctorate at the Uveg, the Castilla-La Mancha University, the Pablo de Olavide University and the Paris I Panthéon-Sorbonne University, among others.
possesses 5 research sexencies recognized Cneai (-2020) and 1 transfer Cneai (2019).
Since 1999, he has directed 21 doctoral theses , some of which have received well-recognized awards in the academic and professional field; And, one of them has been the first thesis with industry mention l defended in the Marketing Doctorate Program (PHD. Vicente Sales-Vivó, 2022 with an extraordinary prize). Priority lines have focused on: consumer behavior, relationship management, service marketing, tourism and commercial distribution. These investigations have been developed through participation in more than 30 projects financed in the call for competitive concurrence of local, autonomic, national and international scope (Erasmus +, H2020 ...), being I.P. in 6 of those financed within the framework of the National Plan I+D+I -sej2004-05988/ECC; SEJ2007-66054/ECON; ECO2010-17475; ECO2013-43353-R-; ECO2016-76553-R; and, PID2020-112660RB-I00-, as well as through 23 R&D contracts with companies and institutions.
is i.p. of the Innomark GIUV2013-033 Research Group, registered in the Registry of Research Structures of theUveg since 2013.
has been a guest professor at the universities of Rennes I and Paris I Panthéon-Sorbonne, adding a total of 28 months of postdoctoral stays, financed in public calls, being a member of the chaire marques et valeurs .
In relation to scientific production, he has published 5 books and more than 50 book chapters (eg, in Routledge, Springer Verlag, Vuivert, Emerald, Global IGI, etc.); In addition, he has published more than 200 articles in scientific journals, 208 lists in Scopus -H Index 34- and 183 in Wos-Clarivate -H-Index 31- (eg Management, Journal of Consumer Behavior, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, Journal of Services Marketing, Journal of Business & Industrial Marketing, Industrial Management & Data Systems, Management Decision, etc.).
has presented more than 200 presentations at the most prestigious scientific congresses in marketing (EMAC, AMS, EAERCD, AEMARK, AEDEM, ABDE, etc.).
The activity related to management, has played it being a member of numerous commissions and representation bodies, among which the PhD Commission and the Uveg Postgraduate Commission stand out, since 2007; and, since 2015 by Agreement Commission Postgraduate Studies 18.06.2015, appointed member of the Management Committee of the Doctoral School.
has been director of the master's degree in marketing and market research. Uveg, 2010-2013.
has received throughout its trajectory different awards, among which are alsoOf the Extraordinary Degree (1986/87) and Dr. CLAADEA2017, BEST AWARD 2017CNT, BEST AWARD 2024ACDE, etc.).
For more information from the CV Researcher See: https://produciocientifica.uv.es/investigators/365216/detalle
