foto Natalia Melania Vila Lopez
NATALIA MELANIA VILA LOPEZ
PDI-Catedratic/a d'Universitat
Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research
Facultad de Economia. Departamento Comercialización e Investigación de Mercados (1er piso). Despacho 1P11 Avenida de los Naranjos s/n (46022) Valencia
(9638) 28960
Biography

Natalia Vila Lopez is a Professor of Marketing since 2010 in the Department of Marketing, Faculty of Economics, University of Valencia. With a degree in Economics and Business Studies in 1994 and a PhD in the same discipline in 1999, with Extraordinary Prize in both degrees, she has been working in this department since 1994. Her research interests are marketing strategy, brand positioning, product packaging and international strategies.

She has been recognised with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 165 articles (primarily international) and 6 five-year teaching periods (2003-2005-2010-2015-2020-2025) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for all the periods evaluated.

She has collaborated as an expert for the Ministry of Science and Innovation, Subdelegation for Research Projects (Economics area) (2010 and 2011) and has been collaborating regularly with ANECA (ACREDITA programme) since 2015.

She has been co-director of Research Projects obtained in public competition subsidised by the Generalitat Valenciana, the Ministry of Economy and Competitiveness, European Union (in the modalities Horizon and Lifelong Learning Program). She regularly participates in Educational Innovation Projects.

She has provided advice and knowledge transfer to SMEs, corporations and various organisations such as CEACCU (Spanish Confederation of Consumer and User Associations), Asociación Pret a Porter Industrial Comunidad Valenciana (PIV), Antares Iluminación S.A., Intermarché Prodis, Sáez Merino, Buraglia, Ubesol, Maverik, or Kenmark.

Academic training
Journal Publications
Other Achievements
Participations in Conferences