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Course structure

 

375 hours long-distance learning professional specialisation Diploma located within the area of Business Management to be taught from 2 January to 31 July every year. Students will receive a personalised and continuous treatment through the electronic tutorships, the debate forum at the virtual classroom and the materials where the content of the course will be developed.

Programme of the course 

  • 1. Business strategic analysis (Joan Ramón Sanchis)
    • 1.1. Strategic management: concept and process 
    • 1.2. Business strategic purpose 
    • 1.3. Business strategic diagnosis 
  • 2. Strategies design, assessment and selection (Vanessa Campos)
    • 2.1. Strategies design: corporate strategies 
    • 2.2. Strategies design: competitive strategies
    • 2.3. Strategies selection and assessment 
  • 3. Strategy implementation sysems (Justo Herrera)
    • 3.1. Business organisational design: design variables
    • 3.2. Types of organisational structures 
    • 3.3. Human Resources management
  • 4. Business strategic marketing (Rafael Currás)
    • 4.1. Social marketing: definition and characteristics 
    • 4.2. Products and prices strategies
    • 4.3. Communication and distribution strategies 
  • 5. Real cases analysis (Divina Pastora, FEVECTA and FEVES)

Assessment system:

Upon course completion, the student will obtain a University of Valencia certificate: Postgraduate Certificate in “Diploma in Strategic Management of cooperative and Social Economy businesses” by the University of Valencia.

To obtain the certificate, the student must pass the course assessment tests, which consist of:

  • For each module, the student must pass an assessment test and/or exercise or practical case related with the content of the modules and that will be taken through the virtual classroom of the course.
  • The student must submit a final course work during the first fortnight of July, which should be about the development of a strategic plan applied to a real of fictitious business.

Teaching team

The Diploma has two directors: the full university professor at the University Joan Ramón Sanchis and the Professor Vanessa Campos i Climent.
The teaching team is formed by:

  • University professors.
  • Specialists and managers related, for their experience, to the Social Economy sector.

Each of the modules of the course has a coordinator, who is in charge of the teachign team.

The student will have a course tutor, who will be in charge of advising the student about the different academic aspects of the course and the elaboration of the course final project.