Knowledge generation on the basis that service innovation creates value and well-being for clients, workers, entrepreneurs and the community in general through new and/or improved service offerings, processes and models. All this is configured at the level of strategy, development and execution of the service, under a sustainable, multidisciplinary, international and technological perspective, at the level of business-to-customer (B2C), business-to-business (B2B) and customer-to-customer (C2C) relations, both in public and private, on-line and off-line organisations.
The SIV group is continuously monitoring the existing research gaps in the service field and also in specific service sectors with special relevance in Leisure -Tourism, Culture and Sport-, Health and Education, with a philosophy of continuous transfer to companies and institutions at national and international level.
The research work of the SIV group has been published in numerous academic journals, many of them international (more than 90) and indexed in the JCR, for example: Journal of Business Research, Tourism Management, Higher Education, Online Information Review, Current Issues in Tourism, Journal of Travel & Tourism Marketing, Service Industries Journal, International Journal of Service Industry Management, European Journal of Marketing, Service Business. In terms of dissemination in academic forums, it is worth mentioning the presentation of more than 150 papers in international conferences such as: European Marketing Academy, Global Innovation & Knowledge Academy, International Technology, Education and Development Conference, International Association of Public and Non-profit Marketing, International Marketing Trends Conference, Advances in Tourism Marketing Conference.
The research group has also led and participated in several major national and international projects. In this sense, it is worth mentioning the ENPI Newcimed: New Cities Of The Mediterranean Sea Basin project, funded by the European Commission; the project Configuration of universities as centres of education throughout the citizen life through the management of relations between its stakeholders granted by the Ministry of Education and Science and the project Sustainability Indicators for developed and developing destinations with vulnerable populations funded by the Spanish Agency for International Development Cooperation. Members of the research group have also carried out projects aimed at knowledge transfer. These projects include those sponsored by the Diputación de Valencia, Evaluation of the impact of the Valencia Terra i Mar brand in the field of sport; the Official Chamber of Commerce, Industry and Navigation of Valencia Report on the situation of innovation in the retail commercial sector: management and generation of services to the buyer and the Valencian Government Technical advice on foundations and sponsorship, among others.
With regard to the doctoral training capacity of the research group, it is worth highlighting the supervision of more than 10 doctoral theses, several of them with international mention, and all of them with the qualification Excellent cum laude. The group also has one FPU grant recipient.
The academic achievements of the members of the group throughout their career have been distinguished with several awards, among which the following are worth mentioning:
- GIKA 2016 Award for the best paper in the Young Researchers category;
- Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence;
- Emerald Literari Network 2010 Awards for Excellence, among others. The above accredits the research and transfer work of the SIV team and its updating on topics of academic and business relevance. AICO group grant 2017, Conselleria d'Educació, Investigació, Cultura i Esport
- To provide theoretical frameworks for understanding the behaviour of the ecosystem linked to innovation in services, offline and online.
- To provide management methodologies that promote sustainable co-innovation and generate social well-being.
- To transfer advances to the scientific community and society through training, institutional collaborations and service provision.
- UGC (User generated content) analysis for understanding the online consumer behaviour in tourism and services
Study of the online content (eWOM, videos and images) generated by users about brands and institutions to progress in the understanding of consumers behaviour and thus develop innovations in the design of marketing strategies through the use of text mining techniques.
- Analysis of innovative, sustainable and global service models and impact on welfare
To analyse innovation as a key strategic element for competitiveness and the improvement of social welfare, integrating multidisciplinary models and incorporating sustainability, technology and global coverage in a cross-cutting way, from a supply and demand approach.
- Optimising the service experience through co-creation of value with the customer
To study the customer experience as the set of interactions between the customer and a product, company, or part of its organisation that cause a reaction at various levels -rational, emotional, sensory, physical and spiritual- under the framework of the dominant logic of the service.
- CERVERA TAULET, AMPARO
- PDI-Catedratic/a d'Universitat
- BUZOVA, DANIELA
- Alumn.-Servei de Formacio Permanent
- PEREZ CABAÑERO, CARMEN
- PDI-Titular d'Universitat
- Director/a Titulacio Master Oficial
- Coordinador/a Curs
- SANZ BLAS, SILVIA
- PDI-Catedratic/a d'Universitat
- SCHLESINGER, MARIA WALESSKA
- PDI-Titular d'Universitat
- Director/a Titulacio Master Oficial
- Coordinador/a Curs
Colaboradores/as
- Maria Angeles Iniesta Bonillo - Universidad de Almería
- Raquel Sanchez Fernandez - Universidad de Almería
- ExpandirCERVERA TAULET, AMPAROPDI-Catedratic/a d'Universitat
Tarongers Campus
Edificio Departamental Oriental. Av. dels Tarongers, s/n
46022 València (Valencia)
- CERVERA TAULET, AMPARO
- PDI-Catedratic/a d'Universitat
