foto Alberto Badenes Rocha
PI-Invest Formacio Predoc Fpu
Department: Marketing and Market Research
9639 83348 (D)

Alberto is a graduate in International Business and Master in Business Strategy from the University of Valencia. He currently works as a Research and Teaching Fellow (PIF) with an FPU grant, awarded by the Ministry of Education, Culture and Sports. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through social networks and customerr engagement, especially in the tourism sector. He has made contributions in more than 10 national and international conferences. He also participates in various teaching innovation projects, one of them funded by the European Commission (Erasmus +) together with 7 other European universities. The Teaching2030 project is devoted to the training of teachers in higher education to meet the challenges posed by digital technology in the future of education.

Subjects taught and teaching methods
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