Fitxa persona

ALBERTO BADENES ROCHA
PDI-Ayudante Doctor/A

alberto.badenes-rocha@uv.es
http://www.uv.es/albaro4
http://albaro4.blogs.uv.es

Knowledge area: MARKETING AND MARKET RESEARCH
Department: Marketing and Market Research

Facultad de Economía - Departamento de Comercialización e Investigación de Mercados. Avda. Tarongers s/n , 46022, Valencia Despacho 4P12
963864524 (D)

Biography

Alberto holds a PhD in marketing and a Master in Business Strategy from the University of Valencia. He has been working as assistant professor since 2023. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through digital media, and marketing applied to sectors such as tourism and children's product and leisure. His work has been published in journals such as Psychology & Marketing, International Journal of Advertising and Journal of Business Research, and he has contributed to more than 20 international conferences. He also participates in various teaching innovation projects, with a special interest in meeting the challenges posed by digital technology in the future of education.

Subjects taught and teaching methods

35803 - Fundamentals of marketing research - Degree in Business Administration and Management in Ontinyent	Practices, Theory
35871 - External internships - Degree in Business Administration and Management in Ontinyent	Prácticum
35886 - Marketing Management - Degree in International Business	Practices, Theory
35972 - External internships - Degree in Finance and Accounting	Prácticum
35973 - Degree Final project - Degree in Finance and Accounting	Work end of studies
40112 - Master's final project - Master's Degree in Marketing and Market Research	Work end of studies

Tutorials

First semester

Monday de 09:30 a 10:30. 4P12

First semester

Tuesday de 15:30 a 17:30. 4P12

Second semester

Thursday de 09:30 a 11:00. E01 (OFICINA INTRNACONAL-FACULTAT DE ECONOMÍA

Second semester

Thursday de 11:00 a 12:30. 4P12

Observations

You participate in the electronic tutoring program of the Universitat de València