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Bordian, M., Gil-Saura, I., Šerić, M. (2023). The impact of value co-creation in sustainable services: Understanding generational differences. Journal of Services Marketing 37 (2), 155-167.

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Frasquet-Deltoro, M., Molla-Descals, A., Miquel-Romero, M. J. (2021). Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale. Journal of Brand Management, 28(4), 388-401. https://doi.org/10.1057/s41262-021-00233-x

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Marín-García, A., Gil-Saura, I., Ruiz-Molina, E., Berenguer-Contrí, G. (2021). The moderating effect of store format on the relationships between ICT, innovation, and sustainability in retailing. Frontiers In Psychology 12(678991), 1-14

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Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.-E. (2021). Understanding innovativeness and commitment to sustainable service practices. Journal of Services Marketing, 35(8), 1092-1103. https://doi.org/10.1108/JSM-12-2019-0479

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.E., Berenguer-Contrí, G. (2023). Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-12-2021-1317

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.-E., Fuentes-Blasco, M. (2023). Relationship sustainability-store equity across segments of retail customers. International Journal of Retail & Distribution Management, 51(3), 366-385. https://doi.org/10.1108/IJRDM-12-2021-0585

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Moise, M. S., Gil-Saura, I. y Ruiz-Molina, M. E. (2021). “Green” practices as antecedents of functional value, guest satisfaction and loyalty. Journal of Hospitality and Tourism Insights, 4(5), 722-738. https://doi.org/10.1108/JHTI-07-2020-0130

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Moise, M. S., Gil-Saura, I., y Ruiz Molina, M. E. (2021). The importance of green practices for hotel guests: does gender matter? Economic Research-Ekonomska Istraživanja, 34(1), 3508-3529. https://doi.org/10.1080/1331677X.2021.1875863

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Mora, E., Küster, I., y Vila, N. (2023). Is Cause-Related Marketing: all the Same for Different Cultures? Journal of International Consumer Marketing, 1–14. https://doi.org/10.1080/08961530.2023.2200222

Mora, E., Vila, N. (2020). Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age. Total Quality Management & Business Excellence, 31(3–4), 373–388. https://doi.org/10.1080/14783363.2018.1427504

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Mora, E., Vila, N., y Küster, I. (2022). Qualitative social media content analysis as teaching-learning method in higher education. Interactive Learning Environments, 1–15. https://doi.org/10.1080/10494820.2022.2150222

Mora, E., Vila, N., y Küster, I. (2023). Corporate social marketing for sustainable animal well-being: the Pedigree promotion of homeless dog adoption. In M. M. Galán-Ladero & H. M. Alves (Eds.), Social Marketing and Sustainable Development Goals (SDGs): Case Studies from a Global Perspective. Springer. Book Series. In press. ISBN: 978-3-031-27376-6

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Pérez-Cabañero, C., Schlesinger, W., Cervera-Taulet, A. (2022). Exploring Attendees' Experience at a Reggae Festival: A Case Study of Rototom Sunsplash, International Journal of Arts Management 24 (2), 13-26. SJR Q1

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Tubillejas Andrés, B., Cervera-Taulet, A. y Calderón García, H. (2021). Assessing formative artscape to predict opera attendees’ loyalty. European Business Review, Vol.33, n. 1 pp. 154-179.

Tubillejas Andrés, B., Cervera-Taulet, A. y Calderón García, H. (2020). How emotional response mediates servicescape impact on post consumption outcomes: an application to opera events. Tourism Management Perspectives, Vol. 34, pp. 1-13.

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Vila-López, N. and Kuster-Boluda, I. (2022): “Sharing-Collaborative Economy in tourism: a bibliometric analysis and perspectives for the post-pandemic era”, Tourism Economics, 28 (1), 272-28

Vila-López, N. y Kuster-Boluda, I. (2021) “A bibliometric analysis on packaging research: towards sustainable and healthy packages”. British Food Journal, 23(2), 684-701.

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