University of Valencia logo Logo Department of Marketing and Market Research Logo del portal

Publicaciones recientes

Andreu, L., Currás, R. et al. (2022). Social media communication and destination brand equity. Journal of Hospitality and Tourism Technology, 13: 4, 650-666. JCR Q2

Aragonés-Jericó, C. y Canales-Ronda, P. (2022).   Agile learning in marketing: Scrum in higher education. Journal of Management and Business Education, 5(4), 345-360.

Berenguer-Contrí, G. et al. (2019). The impact of value co-creation on hotel brand equity and customer satisfaction. Tourism Management 75, 51-65.

Berenguer-Contrí, G. et al. (2023). Effect of value co-creation on customer satisfaction: the mediating role of brand equity. Journal Of Hospitality Marketing & Management 32(2), 242-263 doi/abs/10.1080/19368623.2023.2164394

Berenguer-Contri, G., González-Gallarza, M., Ruiz-Molina, E., Gil-Saura, I. (2020). Value co-creation in B-to-B environments. Journal Of Business & Industrial Marketing 35(7), 1251-1271

Bigné et al. (2023).Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket. Frontiers in Neuroscience, 17.doi: 10.3389/fnins.2023.1062980

Bigné, E. et al. (2020).Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing 37(3), 443-465.

Bigné, E. et al. (2021).A Model of Adoption for AR-based Self-service Technologies: A two Country Comparison. International Journal of Retail & Distribution Management 49 (7), 875-898.

Bigne, E. et al. (2022).Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?. Cornell Hospitality Quarterly, 19389655221102386,

Bigné, E. et al. (2022).EEG theta and N400 responses to congruent versus incongruent brand logos. Scientific Reports, 12(1), 4490

Bigné, E., Ruiz, C., Currás, R. (2020). The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services”. Journal of Service Management, 31: 3, 465-487. JCR Q1 y D1

Bordian, M., Gil-Saura, I., Šerić, M. (2023). The impact of value co-creation in sustainable services: Understanding generational differences. Journal of Services Marketing 37 (2), 155-167.

Buzova, D., Cervera-Taulet, A., Sanz-Blas, S. (2020). Exploring multisensory place experiences through cruise blog analysis. Psychology & Marketing, 37(1), 131-140.

Buzova, D., Sanz-Blas, S. et al. (2020). The influence of place attachment, ad-evoked positive affect, and motivation on intention to visit: Imagination proclivity as a moderator. Journal of Travel Research, 59(3), 477-495.

Buzova, D., Sanz-Blas, S. et al. (2022). Disruptive innovation discourse: are academic research and news media on the same page?. Technology Analysis & Strategic Management, 1-16.

Buzova, D., Sanz-Blas, S., Cervera-Taulet, A. (2021). “Sensing” the destination: Development of the destination sensescape index. Tourism Management, 87, 104362.

Buzova, D., Sanz-Blas, S., Cervera-Taulet, A. (2022). Co-creating emotional value in a guided tour experience: the interplay among guide’s emotional labour and tourists’ emotional intelligence and participation. Current Issues in Tourism, 1-15.

Calderón García, H., Tubillejas Andrés, B., Cervera-Taulet, A. et al. (2022). Perceived value of the opera experience in the real and virtual spheres: dimensions that make the difference. International Journal of Arts Management, Vol. 25, n. 1 pp. 37-52.

Calderón, H., Fayos, T., & Frasquet, M. (2020). The transition of small Spanish wineries toward multi-channel distribution: the role of ambidexterity. International Journal of Wine Business Research, 32(1), 139-158.

Canales-Ronda, P. et al. (2021). Bringing social marketing closer to the disability field. Journal of Social Marketing, Vol. 11 No. 4, pp. 321-341.

Canales-Ronda, P. y Aragonés-Jericó, C. (2022). Agile methodologies in times of pandemic: acquisition of employment skills in higher education. Education + Training, Vol. 64 No. 6, pp. 811-825.

Canales-Ronda, P; Küster-Boluda, I. y Vila-Lopez, N. (2023). Healthy Lifestyle and Complementary and Alternative Medicine. Holistic Nursing Practice (on line frist).

Cantó-Primo, M., Frasquet-Deltoro, M., Gil-Saura, I. (2021). Design orientation in new product development and its measurement, European Journal of Innovation Management, 24 (19), 131-149.

Cantó-Primo, M., Gil-Saura, I., Frasquet-Deltoro, M. (2021). The role of marketing and product design in driving firm’s performance, Journal of Product & Brand Management 30 (2), 231-243.

Cotarelo, M., Calderón, H., & Fayos, T. (2021). A further approach in omnichannel LSQ, satisfaction and customer loyalty. International Journal of Retail & Distribution Management. Vol 49, nº 8. pp 1133-1153. DOI 10.1108/IJRDM-01-2020-0013

Currás, R. et al. (2022). Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions. Review of Business Management, 124: 3, 420-438. JCR Q4

Currás, R. et al. (2023).Comparing the effects of consumers’ perceptions of companies’ corporate social responsibility initiatives in emerging and developed markets. Asia Pacific Journal of Marketing and Logistics. En prensa. JCR Q3

Fayos Gardó, T., Calderón García, H. et al. (2022). The upcoming rise of SMEs in cross-border public procurement: is it a matter of networking capabilities?.

Fayos, T., Calderón, H., Cotarelo, M., & Frasquet, M. (2022). The contribution of digitalisation, channel integration and sustainability to the international performance of industrial SMEs. Management of Environmental Quality: An International Journal, (ahead-of-print). Vol 34, nº 3. pp 624-646. DOI 10.1108/MEQ-06-2022-0159

Frasquet, M. et al. (2021). Online channel adoption in supermarket retailing. Journal of Retailing and Consumer Services, 59, 102374.

Frasquet, M. et al. (2021).Complaint behaviour in multichannel retailing: a cross-stage approach. International Journal of Retail & Distribution Management, 49 (12) 1640-1659.

Frasquet, M., Miquel-Romero, M. J. (2021). Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework. Journal of Retailing and Consumer Services, 62, 102639.

Frasquet-Deltoro, M., Molla-Descals, A., Miquel-Romero, M. J. (2021). Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale. Journal of Brand Management, 28(4), 388-401.

Gil-Saura, I., González-Gallarza, M. et al. (2021) Comparing relationship of quality-satisfaction models: effects of B2B value co-creation International Journal of Retail & Distribution Management 49 (7), 941-957.

Gil-Saura, I., Ruiz-Molina, E. et al. (2021) Does sustainability drive to create store equity? A proposal through image, quality and loyalty, International Journal of Retail & Distribution Management 50 (6), 708-727.

Gil-Saura, I., Ruiz-Molina, M. E., Moise, M. S.y Marín-García, A. (2023). Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies. International Journal of Hospitality & Tourism Administration, 1-25.

Marín-García, A., Gil-Saura, I., Ruiz-Molina, E., Berenguer-Contrí, G. (2021). The moderating effect of store format on the relationships between ICT, innovation, and sustainability in retailing. Frontiers In Psychology 12(678991), 1-14

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.E. (2020). How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing. Journal of Product & Brand Management, 29(5), 601-615.

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.-E. (2021). Understanding innovativeness and commitment to sustainable service practices. Journal of Services Marketing, 35(8), 1092-1103.

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.E., Berenguer-Contrí, G. (2023). Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format. British Food Journal, Vol. ahead-of-print No. ahead-of-print.

Marín-García, A., Gil-Saura, I., Ruiz-Molina, M.-E., Fuentes-Blasco, M. (2023). Relationship sustainability-store equity across segments of retail customers. International Journal of Retail & Distribution Management, 51(3), 366-385.

Miquel-Romero, M. J., Frasquet, M., Mollá-Descals, A. (2020). The role of the store in managing postpurchase complaints for omnichannel shoppers. Journal of Business Research, 109, 288-296.

Moise, M. S., Gil-Saura, I. y Ruiz-Molina, M. E. (2021). “Green” practices as antecedents of functional value, guest satisfaction and loyalty. Journal of Hospitality and Tourism Insights, 4(5), 722-738.

Moise, M. S., Gil-Saura, I., Šerić, M., & Ruiz Molina, M. E. (2019). Influence of environmental practices on brand equity, satisfaction, and word of mouth. Journal of Brand Management, 26, 646-657.

Moise, M. S., Gil-Saura, I., y Ruiz Molina, M. E. (2021). The importance of green practices for hotel guests: does gender matter? Economic Research-Ekonomska Istraživanja, 34(1), 3508-3529.

Moise, M. S., Gil-Saura, I., y Ruiz-Molina, M. E. (2018). Effects of green practices on guest satisfaction and loyalty. European Journal of Tourism Research, 20(20), 92-104.

Moliner-Velázquez, B, Gil-Saura, I. et al. (2023) Relationships between tourism companies and their suppliers: An approach beyond classical variables European Research on Management and Business Economics 29 (1), 100203

Moliner-Velázquez, B., Gil-Saura, I. et al (2023) Motivations and attitudes towards consulting eWOM when booking accommodation Service Business, 1-22

Moliner-Velázquez, B., Gil-Saura, I. et al. (2019) Effects of value and innovation on brand equity in retailing Journal of Brand Management 26, 658-674

Moliner-Velázquez, B., Gil-Saura, I. et al. (2021) Segmenting customers according to online word-of-mouth about hotels Service Business 15, 103-130

Moliner-Velázquez, B., Gil-Saura, I. et al. (2022) Antecedents of online word-of-mouth reviews on hotels Journal of Hospitality and Tourism Insights 5 (2), 377-393

Mora, E., Küster, I., y Vila, N. (2023). Is Cause-Related Marketing: all the Same for Different Cultures? Journal of International Consumer Marketing, 1–14.

Mora, E., Vila, N. (2020). Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age. Total Quality Management & Business Excellence, 31(3–4), 373–388.

Mora, E., Vila, N., y Küster, I. (2021). Segmenting the audience of a cause-related marketing viral campaign. International Journal of Information, Management, 59, 102296.

Mora, E., Vila, N., y Küster, I. (2022). Qualitative social media content analysis as teaching-learning method in higher education. Interactive Learning Environments, 1–15.

Mora, E., Vila, N., y Küster, I. (2023). Corporate social marketing for sustainable animal well-being: the Pedigree promotion of homeless dog adoption. In M. M. Galán-Ladero & H. M. Alves (Eds.), Social Marketing and Sustainable Development Goals (SDGs): Case Studies from a Global Perspective. Springer. Book Series. In press. ISBN: 978-3-031-27376-6

Mora-Pérez, E.; Vila-López, N. y Kuster-Boluda, I. (2021). “Segmenting the audience of a cause-related marketing viral campaign”. International Journal of Information Management, 59, 102296

Pérez-Cabañero, C., Schlesinger, W., Cervera-Taulet, A. (2022). Exploring Attendees' Experience at a Reggae Festival: A Case Study of Rototom Sunsplash, International Journal of Arts Management 24 (2), 13-26. SJR Q1

Royo-Vela, M. et al. (2020). Is IS Online Chatter Just Noise?: An Analysis of the Islamic State Strategic Communications. International Journal of Strategic Communication (D1), 14(3), 179-202,

Royo-Vela, M. et al. (2022). Are Non-Special Dimensions of Proximity in Local Clusters Related? An Analysis of 99 European Clusters. Sustainability (Q1), 14, 12976.

Royo-Vela, M. et al. (2022). Creating Shared Value: Exploration in an Entrepreneurial Ecosystem. Sustainability, 14, 8505.

Royo-Vela, M. et al. (2022). Downward price-based luxury brand line extension: effects on premium luxury buyer’s perception and consequences on buying intention and brand loyalty. European Research on Management and Business Economics (Q1), 28(3),

Royo-Vela, M. et al. (2022). Market orientation in service clusters and its effect on the marketing performance of SMEs. European Journal of Management and Business Economics (Q2), 31(1), 1-21.

Royo-Vela, M. et al. (2022). Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions. Sustainability (Q1), 14, 7754.

Royo-Vela, M. et al. (2023). Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ. Journal of Heritage Tourism, (D1),

Ruiz-Mafé, C., Bigné-Alcañiz, E., Sanz-Blas, S., Tronch, J. (2018). Does social climate influence positive eWOM? A study of heavy-users of online communities. Business Research Quarterly 21(1), 26-38.

Ruiz-Molina, E., Gil-Saura, I., Berenguer-Contrí, G. (2021). Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth. Sustainability 13(22), 1-3

Sánchez, I., Currás, R. et al. (2022). I like you or I like what you say? Effect of influencer on tourist behaviour.  Current Issues in Tourism, JCR Q2 Hospitality, Leisure and Tourism Studies. 

Schlesinger, W. et al. (2021). When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services, Spanish Journal of Marketing – ESIC, 25(3), 374-391 SJR Q2

Schlesinger, W., Cervera-Taulet, A. et al. (2021). The influence of university brand image, satisfaction, and university identification on alumni WOM intentions, Journal of Marketing for Higher Education, JCR Q1 SJR Q2

Schlesinger, W., Cervera-Taulet, A., Pérez-Cabañero, C. (2020). Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations, Tourism Management Perspectives 35, DOI: JCR Q1, SJR Q1

Šerić, M. et al. (2020). How can perceived consistency in marketing communications influence customer–brand relationship outcomes? European Management Journal, 38(2), 335-343.

Šerić, M. et al. (2020). The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: The moderating effects of gender. Current Issues in Tourism, 23(17), 2127-2145.

Šerić, M. et al. (2022). The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia. Tourism Review, (ahead-of-print).

Šerić, M. et al. (2023). Antecedents and moderators of positive word of mouth communication among tourist destination residents during the COVID-19 pandemic. Current Issues in Tourism, 26(2), 224-241.

Šerić, M., y Gil-Saura, I. (2019). Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction? International Journal of Contemporary Hospitality Management, 31(9), 3526-3546.

Tubillejas Andrés, B., Cervera-Taulet, A. y Calderón García, H. (2021). Assessing formative artscape to predict opera attendees’ loyalty. European Business Review, Vol.33, n. 1 pp. 154-179.

Tubillejas Andrés, B., Cervera-Taulet, A. y Calderón García, H. (2020). How emotional response mediates servicescape impact on post consumption outcomes: an application to opera events. Tourism Management Perspectives, Vol. 34, pp. 1-13.

Vila-Lopez, N. and Kuster-Boluda, I. (2022), "Data mining to reposition a religious tourist destination in COVID-19", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print.

Vila-López, N. and Kuster-Boluda, I. (2022): “Sharing-Collaborative Economy in tourism: a bibliometric analysis and perspectives for the post-pandemic era”, Tourism Economics, 28 (1), 272-28

Vila-López, N. y Kuster-Boluda, I. (2021) “A bibliometric analysis on packaging research: towards sustainable and healthy packages”. British Food Journal, 23(2), 684-701.

Vila-Lopez, N., Kuster-Boluda, I. et al. (2022): “Improving residents’ quality of life through sustainable experiential mega-events: High- versus low-context cultures". Journal of Hospitality & Tourism Research, 46(5), June, 979–1005