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Photo Name and surname Address + info Biography
ALDAS MANZANO, JOAQUIN

ALDAS MANZANO, JOAQUIN

PDI-Catedratic/a d'Universitat
Vicerector/A
Vicerector/a-Rectorat de Planificacio, Qualitat i Tecnologies de la Informacio

Facultat d'Economia Despacho 1P11 Avda. de los Naranjos s/n 46022-Valencia España

(9638) 64055

joaquin.aldas@uv.es

Biography
 

Joaquin Aldás-Manzano (PhD in Business and Economics, Universitat de València, Spain) is Professor of Marketing in the Department of Marketing, Faculty of Economics, Universitat de València, Researcher of Valencia Economics Research Institute (Ivie) and Visiting Research Fellow of the University of Glasgow (Scotland, UK) His research interest is focused on quantitative methods in marketing research and it has been published in the European Journal of Marketing, Journal of Services Marketing, Journal of Interactive Marketing, Journal of Business Ethics, Online Information Review o Tourism Management. He has co-authored with Prof. Ezequiel Uriel the book: Análisis Multivariante Aplicado [Applied Multivariate Data Analysis] (Thomson, 2005) and Análisis Multivariante Aplicado con R [Applied Multivariate Data Analysis with R] (Paraninfo, 2017).

AMOROS KERN, EDUARD

AMOROS KERN, EDUARD

PDI-Associat/Da Universitari/A

Facultad de Economia Despacho 1P13 Avda. de los Naranjos s/n 46022-Valencia (9638) 21655

21655

eduard.amoros@uv.es

Biography
 

[Biography, english version]

ANDREU SIMO, MARIA LUISA

ANDREU SIMO, MARIA LUISA

PDI-Catedratic/a d'Universitat
Coordinador/a Curs
Responsables de Gestio Academica
Coordinador/a Titulacio de Grau

Universitat de València, Facultad de Economía, Dpto. de Comercialización e Investigación de Mercados. Avda de los Naranjos s/n 46022 Valencia Office: 1E04

(9638) 28957

luisa.andreu@uv.es

Biography
 

[Biography, english version]

ARAGONES JERICO, CRISTINA

ARAGONES JERICO, CRISTINA

PDI-Prof. Permanent Laboral Ppl
Biography
 

[Biography, english version]

ARCE CAPARROS, RAFAEL

ARCE CAPARROS, RAFAEL

PDI-Associat/Da Universitari/A

Despacho 1P13 (Profesores Asociados)

21655

646565591

rafael.arce@uv.es

Biography
 

[Biography, english version]

AZNAR UNZU, JOAQUIN

AZNAR UNZU, JOAQUIN

PDI-Associat/Da Universitari/A
BADENES ROCHA, ALBERTO

BADENES ROCHA, ALBERTO

PDI-Ajudant Doctor/A

Facultad de Economía - Departamento de Comercialización e Investigación de Mercados. Avda. Tarongers s/n , 46022, Valencia Despacho 4P12

963864524 (D)

alberto.badenes-rocha@uv.es

Biography
 

Alberto holds a PhD in marketing and a Master in Business Strategy from the University of Valencia. He has been working as assistant professor since 2023. His research interests focus on Corporate Social Responsibility (CSR), communication strategies through digital media, and marketing applied to sectors such as tourism and children's product and leisure. His work has been published in journals such as Psychology & Marketing, International Journal of Advertising and Journal of Business Research, and he has contributed to more than 20 international conferences. He also participates in various teaching innovation projects, with a special interest in meeting the challenges posed by digital technology in the future of education.

BALLESTER RIERA, VICTOR

BALLESTER RIERA, VICTOR

PDI-Associat/Da Universitari/A
BAYONA CUALLADO, DAVID

BAYONA CUALLADO, DAVID

PDI-Associat/Da Universitari/A
BERENGUER CONTRI, GLORIA

BERENGUER CONTRI, GLORIA

PDI-Catedratic/a d'Universitat
Coordinador/a de Programa de Doctorat
BIGNE ALCAÑIZ, JOSE ENRIQUE

BIGNE ALCAÑIZ, JOSE ENRIQUE

PDI-Catedratic/a d'Universitat
Director/a Titulacio Master Oficial

Facultad de Economía-Dpto Comercialización e Investigación de Mercados. Avda de los Naranjos s/n 46022 Valencia Office: 1F12, Facultat d'Economia

(9638) 28318

enrique.bigne@uv.es

Biography
 

Enrique Bigné is Professor of Marketing at the University of Valencia since 2001. He previously occupied the same position at the University Jaume I (1996-2001).

Education: Ph.D. in Economics and Business Administration, a Bachelor degree in Business Administration, a Degree in Law, and post graduate diplomas in Market Research and in Operations Research.

Research interests: advertising, e-WOM, tourism, and neuromarketing. His work has been published in European Journal of Marketing, Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Business Ethics, and Journal of Services Marketing, among others.

Visiting Scholar at the University of Maryland and Berkeley.

Editor of European Journal of Management & Business Economics; Revista de Análisis Turistico. Associated Editor of Journal of Global Marketing, Journal of Modelling in Management, and Pasos. Member of the Editorial Board in several journals.

He has served as a Head of the Department, Dean of the School of Economics and Vice-chancellor for International Relationships and Communications of the University of Valencia Academic director of the International MBA and Master in Marketing y Comunicacion.

BUZOVA -, DANIELA

BUZOVA -, DANIELA

PDI-Ajudant Doctor/A

Despacho: 4D01

28447

daniela.buzova@uv.es

Biography
 

Daniela Buzova is Lecturer in Marketing at the University of Valencia. She holds a PhD in Marketing from the University of Valencia and was distinguished with an extraordinary award for her PhD dissertation. She has been a visiting researcher at Royal Holloway University of London, England and Bosphorus University in Istanbul, Turkey. Her main research interests include destination marketing, touist behaviour, sustainability and cruise tourism. Her research has been published in Tourism Management, Journal of Travel Research, Psychology & Marketing, Current Issues in Tourism and International Journal of Tourism Research, among others. She sits on the Editorial Review Board of Journal of Travel Research. 

CALDERON GARCIA, MARIA HAYDEE

CALDERON GARCIA, MARIA HAYDEE

PDI-Catedratic/a d'Universitat
Director/a Titulacio Master Oficial

haydee.calderon@uv.es Facultad de Economía. 1.F05

(9638) 28313

haydee.calderon@uv.es

CANALES RONDA, PEDRO

CANALES RONDA, PEDRO

PDI-Prof. Permanent Laboral Ppl
Vicedega/Vicedegana / Vicedirector/a Ets

Despacho 1E01

(9616) 25466

pedro.canales@uv.es

Biography
 

Areas of experience: Sales Management, Tourism Marketing, Commercial Research.

Teaching and Academic Experience: More than 20 years of university teaching experience in both public and private institutions. His works have been published in magazines of the area, both national and international. He has participated as a regular speaker in national and international congresses in the field of marketing. He is the author of several books and book chapters.

Professional experience: Collaborates as an external marketing and sales consultant for several companies

CANTO PRIMO, MONICA

CANTO PRIMO, MONICA

PDI-Associat/Da Universitari/A
CAPLLIURE GINER, EVA MARIA

CAPLLIURE GINER, EVA MARIA

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial

(9638) 28962

eva.caplliure@uv.es

CERVERA TAULET, AMPARO

CERVERA TAULET, AMPARO

PDI-Catedratic/a d'Universitat

Facultad de Economia . Universidad de Valencia. Despacho 1E06 Avda. de los Naranjos s/n 46022-Valencia

25929

amparo.cervera@uv.es

Biography
 

Amparo Cervera has been a Full-time Professor at the University of Valencia since 2008. She has been positively evaluated in 6 five-year teaching periods and 4 six-year research periods recognized by the Ministry of Science and Education.

Throughout the years of dedication to the University, she has carried out research, teaching, management and knowledge transfer responsibilities. In all activities, she has prioritized individual effort combined with teamwork, rigor, and public service. Her transfer activity has been developed from the absolute conviction that she is part of the social responsibility of the Universities and of her research teaching staff.

She has been director of the International Institute of Economy (2016-2022). She has participated in more than 25 research projects, 11 of them financed in public calls and 14 are contracts with companies or institutions. She has been director of the City of Valencia Chair (2013-2015) and the Sustainable Economic Model Chair of Valencia and its surroundings (2017-2019). She has led several competitive projects with the SIV research group -service, innovation, value- that she directs. Highlight ENPI European project called Newcimed: new cities in the Mediterranean Sea Basin on the sustainable development of tourist destinations. Led (2017-2019) a competitive project within the Program for the promotion of scientific research, technological development and innovation in the Valencian Community on the sustainability of Cruise Tourism.

She is the author or co-author of more than 75 articles -60 of them indexed in Web of Science-, editor of 3 books and author or co-author of 35 books or book chapters, some of them of international diffusion. She has presented more than 150 papers at conferences and lectured to diverse audiences. She is now Managing Editor of the Int. Review on Public and Nonprofit Marketing -Springer-.

She has directed 13 doctoral theses, 10 of them financed by companies or institutions in a clear link with the transfer of science to economic and social reality. Three of them were awarded extraordinary doctorate prizes by their respective universities -Castellón and Valencia- and another by the Entrepreneurship Chair of the University of Salamanca as the best Spanish thesis in Entrepreneurship. She has also directed numerous master's and doctoral final projects.

She has been invited to participate as a member of commissions that have to judge the competitions for access to university teaching bodies nationally and internationally, as well as a member of doctoral thesis tribunals.

She has evaluated Research projects for ANEP (National Agency of the Spanish Ministry of Science and Innovation) as well as for the Directorate of Evaluation and Accreditation of the Andalusian Knowledge Agency (DEVA-AAC) and the European Comission.

Regarding research stays, note Victoria University (New Zealand), University of Birmingham (UK), Harvard Business School (USA), University of Beira Interior (Portugal), Paris XIII (France), Austral University (Chile). In Spain, at the Autonomous University of Madrid, Almería, Castilla-La Mancha and Barcelona.

Awards: 2008 Best Paper in Industrial Marketing Management (SSCi Journal); 2010 Awards for Excellence as Outstanding paper in Industrial Management & Data Systems (SSCi Journal). Presentation Award: 'Collaborating to innovate: effects on customer knowledge management and performance' from the Global Innovation and Knowledge Academy (GIKA 2014); 'Cross-cultural perceptions of onshore guided tours: a qualitative approach base don eWOM' (GIKA 2016); 'An approach to how perceived risk acts in tourist decision-making' (XXII International Tourism and Business Congress 2019); 'Social Innovation Capacity in cities: proposal of a theoretical model from a strategic collaborative perspective' (Intl Association on Public and Nonprofit Marketing 2020); 'User interface influence on information processing: effects of presence on cognitive load and understanding 2 (AIRSI 2023 (Artificial Intelligence; Immersive Technologies, Robots, Social Media, Internet of Things).

She is currently Vicepresident of the International Association on Public and Nonprofit Marketing and an elected member of the Board of the School of Economics. Also, Member of the SDG and Gender Commission of the University of Valencia.

CIMADEVILLA GARCIA, ELSA

CIMADEVILLA GARCIA, ELSA

PDI-Associat/Da Universitari/A
COTARELO REGLERO, MITXEL

COTARELO REGLERO, MITXEL

PDI-Associat/Da Universitari/A
CUADRADO GARCIA, MANUEL

CUADRADO GARCIA, MANUEL

PDI-Catedratic/a d'Universitat

Facultat d'Economia Despacho 1F08. Avda. de los Naranjos s/n 46022 Valencia, España

(9638) 28963

manuel.cuadrado@uv.es

Biography
 
  1. [Biography, english version]
CUENCA BALLESTER, ANTONIO CARLOS

CUENCA BALLESTER, ANTONIO CARLOS

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial
CURRAS PEREZ, RAFAEL MARTIN

CURRAS PEREZ, RAFAEL MARTIN

PDI-Titular d'Universitat

Facultat d'Economia Despacho 1E12

(9616) 25176

rafael.curras-perez@uv.es

Biography
 

[Biography, english version]

DEL CASTILLO RODRIGUEZ, ANGEL

DEL CASTILLO RODRIGUEZ, ANGEL

PDI-Associat/Da Universitari/A
EINSLE -, CARMEN SARAH

EINSLE -, CARMEN SARAH

PDI-Substitut/A
FAYOS GARDO, TERESA

FAYOS GARDO, TERESA

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial

Despacho 1F01 Facultad de Economía Horario de tutorías presenciales: Martes 11:00-14:00

(9616) 25379

teresa.fayos@uv.es

FONS D'OCON, EDUARDO

FONS D'OCON, EDUARDO

PDI-Associat/Da Universitari/A
FRASQUET DEL TORO, MARTA

FRASQUET DEL TORO, MARTA

PDI-Catedratic/a d'Universitat

Departamento de Comercialización e Investigación de Mercados (despacho 1.F.04) Facultat d'Economia Av. Tarongers s/n 46022 Valencia

marta.frasquet@uv.es

GIL SAURA, IRENE

GIL SAURA, IRENE

PDI-Catedratic/a d'Universitat

(9638) 28329

irene.gil@uv.es

GIL SAURA, ROBERTO

GIL SAURA, ROBERTO

PDI-Associat/Da Universitari/A

Facultat d'Economia Edifici Departamental 1.F.06

(9638) 28329

649155059

roberto.gil@uv.es

GONZALEZ-GALLARZA GRANIZO, MARTINA

GONZALEZ-GALLARZA GRANIZO, MARTINA

PDI-Catedratic/a d'Universitat

Dra. Martina González-Gallarza Granizo martina.gallarza@uv.es Catedrática. Departamento de Comercialización e Investigación de Mercados Universitat de Valencia Avda. de los Naranjos S/N 46022 Valencia Edificio Departamental Oriental Despacho 1F03 Telf. 96 162 53 80

(9616) 25380

martina.gallarza@uv.es

HERNANDEZ FERNANDEZ, MARIA ASUNCION

HERNANDEZ FERNANDEZ, MARIA ASUNCION

PDI-Titular d'Universitat
Vicedega/Vicedegana / Vicedirector/a Ets
KUSTER BOLUDA, INES

KUSTER BOLUDA, INES

PDI-Catedratic/a d'Universitat

Dpto. Comercialización e Inv. Mercados Facultad de Economía Despacho 1P11 Avda Tarongers sn 46022 Valencia

(9638) 28332

ines.kuster@uv.es

Biography
 

ACADEMIC & TEACHING EXPERIENCE

Her teaching and research interest has focused on aspects related to diverse fields of marketing, publishing books and articles in leading magazines, both national and international. She teaches in official and own degrees/postgrades, both from the University of Valencia and from other universities, institutions and companies. She is the head of various official and proper postgrade programmes.

PROFESSIONAL & RESEARCH EXPERIENCE

She has acted and acts as a professional consultant for SMEs and multinationals in aspects related to strategic marketing and sales and sales management, highlighting her frequent collaboration with sectors such as healthy food, wine, lighting and textiles, tourism, among others.

She has also been a consultant in public institution, such as the CEACCU (Spanish Confederation of Consumers and Users Associations), the National Higher Education Assessment Council (Portugal) or the ANECA.

She has participated and led several research naational and interational projects and advisory projects for companies.

She has acted as supervisor of diverses MT and thesis in the marketing field.

EXPERTISE & INTEREST AREAS: Strategic Marketing; Marketing & Education; Sectorial Marketing; Communication & Sales Management; Marketing & NT.

LLOPIS AMOROS, M.PILAR

LLOPIS AMOROS, M.PILAR

PDI-Substitut/A
MARIN GARCIA, ANTONIO

MARIN GARCIA, ANTONIO

PDI-Ajudant Doctor/A
Vicedega/Vicedegana / Vicedirector/a Ets

(9616) 25728

antonio.marin@uv.es

MARTINEZ PARDO, CESAR

MARTINEZ PARDO, CESAR

PDI-Associat/Da Universitari/A
MIQUEL ROMERO, MARIA JOSE

MIQUEL ROMERO, MARIA JOSE

PDI-Catedratic/a d'Universitat
MOISE -, MIHAELA SIMONA

MOISE -, MIHAELA SIMONA

PDI-Ajudant Doctor/A
MOLINER VELAZQUEZ, BEATRIZ

MOLINER VELAZQUEZ, BEATRIZ

PDI-Titular d'Universitat

Departament de Comercialitzacio i Investigacio de Mercats, Despacho 1F10 Facultat d'Economia Avda. Tarongers, s/n 46022 Valencia

(9616) 25381

beatriz.moliner@uv.es

MOLLA DESCALS, ALEJANDRO

MOLLA DESCALS, ALEJANDRO

PDI-Catedratic/a d'Universitat
MORA PEREZ, ELISABET

MORA PEREZ, ELISABET

PDI-Ajudant Doctor/A
MORENO GARCIA, ANA ROSA

MORENO GARCIA, ANA ROSA

PDI-Associat/Da Universitari/A
NARANGAJAVANA KAOSIRI, YEAMDUAN

NARANGAJAVANA KAOSIRI, YEAMDUAN

PDI-Titular d'Universitat
PEREZ CABAÑERO, CARMEN

PEREZ CABAÑERO, CARMEN

PDI-Titular d'Universitat
Director/a Titulacio Master Oficial
Coordinador/a Curs

Despacho 1E11

(9638) 28860

carmen.perez-cabanero@uv.es

ROYO VELA, MARCELO

ROYO VELA, MARCELO

PDI-Catedratic/a d'Universitat
Coordinador/a de Programa de Doctorat
Director/a de Departament

Facultad de Economía; Avda. de los Naranjos s/n, 46022-Valencia Despacho 1E07

(9638) 28315

marcelo.royo@uv.es

RUIZ MAFE, CARLA

RUIZ MAFE, CARLA

PDI-Catedratic/a d'Universitat

(9638) 28958

carla.ruiz@uv.es

RUIZ MOLINA, MARIA EUGENIA

RUIZ MOLINA, MARIA EUGENIA

PDI-Catedratic/a d'Universitat
Coordinador/a de Mobilitat
SANCHEZ GARCIA, MARIA ISABEL

SANCHEZ GARCIA, MARIA ISABEL

PDI-Titular d'Universitat
Coordinador/a de Mobilitat
SANCHEZ VILLAR, JUAN MARIA

SANCHEZ VILLAR, JUAN MARIA

PDI-Associat/Da Universitari/A
SANZ BLAS, SILVIA

SANZ BLAS, SILVIA

PDI-Catedratic/a d'Universitat

(9616) 25175

silvia.sanz@uv.es

SCHLESINGER -, MARIA WALESSKA

SCHLESINGER -, MARIA WALESSKA

PDI-Titular d'Universitat
Coordinador/a Curs
Biography
 

Associate Professor at the Department of Marketing and Market Research at the University of Valencia (Spain). Ph.D. in Marketing from the University of Valencia. Teaching areas include applied marketing to services, gastronomy, tourism, communication, and branding. Member of the Research Group on "Innovative and Sustainable Solutions in Services" (SIV) at the University of Valencia. Over 24 years of experience as a teacher-researcher at the undergraduate, master's, and doctoral levels. My main research areas include service marketing with sector-specific applications in tourism, education, gastronomy, and sports, as well as innovation, value co-creation, and strategic marketing, branding, and consumer behavior.

SIV Group: https://www.uv.es/siv

 

SELMA BELTRAN, JUAN ENRIQUE

SELMA BELTRAN, JUAN ENRIQUE

PDI-Associat/Da Universitari/A

Despacho 1P13. Facultad de Economía.

21655

juan.selma@uv.es

SERIC -, MAJA

SERIC -, MAJA

PDI-Titular d'Universitat
TRONCH GARCIA DE LOS RIOS, JOSE EDUARDO

TRONCH GARCIA DE LOS RIOS, JOSE EDUARDO

PDI-Prof. Permanent Laboral Ppl
Secretari/a de Departament
Biography
 

[Biography, english version]

TUBILLEJAS ANDRES, BERTA

TUBILLEJAS ANDRES, BERTA

PDI-Prof. Permanent Laboral Ppl

Avda. de los Naranjos s/n Edificio Departamental Oriental 46022 Valencia (España / Spain) www.bertatubillejas.com

berta.tubillejas@uv.es

Biography
 

Extraordinary Degree Award, PhD in Marketing with a thesis on cultural services marketing, and Master's in Cultural Services Management, in addition to being certified in Piano, Music Theory, Transposition, and Accompaniment.

With over 20 years of experience, she has demonstrated her passion and expertise in music, opera, and culture as a researcher, manager, marketing expert, university lecturer, and artist. Her professional and artistic experience in the cultural and performing arts sector is highlighted by a professional relationship of over 15 years with the Palau de Les Arts, among others positions. Currently, she serves as Secretary of the Amics de l'Ópera de la CV Association. She also performs as a pianist and choir member.

She pursues her own line of research in cultural, digital, and service marketing, with a recognized six-year research tenure. Her research focuses on analyzing audience behavior and consumer experience in both offline and online environments. She has collaborated on various research projects and has been published in prestigious journals such as Empirical Studies of the Arts, International Journal of Consumer Studies, Journal of Marketing Management, International Journal of Arts Management, Tourism Management Perspectives, European Business Review, Journal of Service Theory and Practice, Nonprofit and Voluntary Sector Quarterly, among others.

In addition to her distinguished research career, she has a strong commitment to knowledge transfer stemming from her multidisciplinary profile, regularly participating in over 50 conferences and other communication events to disseminate her research and expertise. Her professional experience within the university setting includes research through university-business contracts, as well as she is a teaching consultant at the Universitat Oberta de Catalunya.

VILA LOPEZ, NATALIA MELANIA

VILA LOPEZ, NATALIA MELANIA

PDI-Catedratic/a d'Universitat

Facultad de Economia. Departamento Comercialización e Investigación de Mercados (1er piso). Despacho 1P11 Avenida de los Naranjos s/n (46022) Valencia

(9638) 28960

natalia.vila@uv.es

Biography
 

Natalia Vila Lopez is a Professor of Marketing since 2010 in the Department of Marketing, Faculty of Economics, University of Valencia. She was worked for this department since 1994. Her research interests are marketing strategy, brand positioning, product packaging and international strategies.

She has been recognised with 4 research periods (1997-2002; 2003-2008; 2009-3014 and 2015-2020) endorsed by more than 100 articles (primarily international) and 4 five-year teaching periods (2003-2005-2010-2015-2020) obtained with regular teaching in grade, postgraduate and doctorate. Recognition with the highest score (EXCELLENT) in the DOCENTIA program of the teaching activity for the period 2014-2019.

She has collaborated as an expert for the Ministry of Science and Innovation, Subdelegation for Research Projects (Economics area) (2010 and 2011) and has been collaborating regularly with ANECA (ACREDITA programme) since 2015.

She has provided advice and knowledge transfer to SMEs, corporations and various organisations such as CEACCU (Spanish Confederation of Consumer and User Associations), Asociación Pret a Porter Industrial Comunidad Valenciana (PIV), Antares Iluminación S.A., Intermarché Prodis, Sáez Merino, Buraglia, Ubesol, Maverik, or Kenmark.