Beatriz García Carrión, a Juan de la Cierva postdoctoral researcher, is affiliated with the Digital Neuromarketing and Virtual Reality Laboratory in the Department of Marketing and Market Research at the University of Valencia. Dr. García Carrión, who trained at the University of Granada, specializes in neurophysiology within the field of consumer behavior. Her teaching at this institution includes Tourism Market Research in the Double Degree in Tourism and Business Administration, as well as supervising external internships and Bachelor’s Final Projects (TFG) in the Degree in International Business. She also supervises Master’s Final Projects (TFM) in the University Master’s Degree in Marketing and Market Research.