The transformation of an economic model towards a circular economy offers great opportunities for companies and society as a whole. This involves the implementation of much more efficient and sustainable production processes that will undoubtedly contribute to greater competitiveness of our companies.

Meeting the challenge of this new model based on the circular economy will only be possible through the collaboration, participation and involvement of society as a whole, not only public administrations but also all economic sectors, social agents and especially consumers and citizens, whose purchasing decisions and awareness in this area are vitally important.

It is required to promote public-private collaboration and coordination between all economic and social actors in order to take advantage of the opportunities arising from this paradigm shift to ensure lasting and sustainable economic and social growth.

As a contribution to a better understanding of this challenge, the TME-Circular Economy Chair has organised a series of online seminars that will begin on Thursday, 7 November and will be held on a weekly frequency.

The first of these is entitled: Circular Economy and efficiency as key variables for business competitiveness, and will be given by the Chair's director, Professor Francesc Hernández Sancho.

Registration is free of charge via the following link: https://forms.gle/dYnroTmGGHcCFLQcA

We look forward to seeing you.