The University of Valencia created, by agreement of the Governing Council on 28 October 2003, the Department of Marketing and Market Research assigned to the Faculty of Economics.
It consists of 52 professors, 27 of them full time and 25 part time, and 7 members of the administrative and service staff shared with the Juan José Renau Piqueras Department of Business Management.
30 of the teaching staff have the qualification of doctor and they are distributed in the following categories:
- Full University Professors: 6
- Tenured University Professors: 10
- Full University School Professor: 1
- Tenured University School Professor: 1
- Tenure-track 2 Doctor: 1
- Trainee Doctors: 8
- Adjunct professors: 25
Teaching
Its teaching gathers diverse qualifications of the business field. And it coordinates the following qualifications in a postgraduate level:
- Master's Degree in Marketing and Marketing Research.
- International Master in Business Administration (Marketing specialization).
- Doctoral Studies in Marketing.
It takes part in these masters': Tourism Management and Planning, Arts Management, International Trade Management, Systems and Services in the Information Society, Quality Management, Social Economics and Work, Organizational and Personnel Psychology.
Research Lines
Its research lines cover:
- Distribution channels
- Consumer behaviour
- Services Marketing
- Strategic Marketing
- International Marketing
- Tourism Marketing
- New technologies in marketing
- Product, brand and price
- Integrated advertisement and promotion
- Sales
Its researches are spread through national and international regular publications, conferences and national seminars such as ACEDE, AEDEM, Aedemo and Encuentros de Profesores de Marketing (Marketing Professors Encounters), among others, and international seminars such as Academy of Marketing Science and European Marketing Academy, among others.
