Master’s Degree in Cultural Management

N01: Know how to apply market and environmental information in the field of culture and its implication in strategic management and decision-making as an information system.
N02: Acquire a global view of the application of marketing management contents in the specific field of cultural entities.
N03: Learn all the resources and concepts necessary to set up a research and/or management project in cultural entities: museums, cultural centres, services and themed spaces.
N04: Learn how to contextualise cultural management activities in the performing arts sector within the framework of the scenic organisation of a given territory.
N05: Know the fundamentals of organising, managing and conducting activities related to the dissemination of ethnological heritage, festivals and street performances, associationism and popular culture.
N06: Learn resources for managing cultural tourism and planning cultural heritage destinations and products.
N07: Have knowledge of different techniques of social research and of access to information sources to carry out research and/or professional projects in the field of cultural management.
N08: Understand the specific management and dissemination mechanisms applied by museums.
N09: Know the perspective of the sociology of culture.
N10: Know the applicable legislation in the field of cultural management.
N11: Know the different keys to cultural policy at local, regional, national and European levels.
N12: Understand the evolution of cultural practices in Spain in recent decades, with special emphasis on the impact of new technologies and the rise of digital culture.
N13: Acquire knowledge of the application of a legal framework required for public administrations and citizens in general, for the protection of heritage and museum management.
N14: Know the different organisational models and structures present in cultural management, and the systems and techniques to optimise them.
N15: Know how to handle information and communication technologies applied to the field of cultural management.