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Assessing the “virality” of a road safety communication campaign intended to change behavior: a case study in Spain
Mireia Faus, Francisco Alonso, Cesáreo Fernández, Sergio Useche
(2024). ArticleFrontiers in Sustainable Cities. No.5:1295516
Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between both communicative typologies, when they exist, either strategically induced or spontaneously, are also known concerning their reinforcing eects.However, in the social communication field, specifically road safety communication, these interrelationships have been little studied, and few case studies have been done, particularly of those that have stood out as particularly significant. Methods: Thus, this paper investigates the implementation process of an ATL awareness...
Introduction: The relationships between above-the-line (ATL) and below-the-line (BTL) communication and advertising strategies have been studied in many fields and procedures. Likewise, the interrelationships between both communicative typologies, when they exist, either strategically induced or spontaneously, are also known concerning their reinforcing eects.However, in the social communication field, specifically road safety communication, these interrelationships have been little studied, and few case studies have been done, particularly of those that have stood out as particularly significant. Methods: Thus, this paper investigates the implementation process of an ATL awareness campaign of the Spanish Tra c Authority (DGT-General Directorate of Tra c) through the analysis of key digital reach indicators. Results: Despite the foreseeable limitations of this research regarding the repercussions and positive impact on society of the DGT communication campaign, it is nevertheless a contribution of interest regarding the digital impact that has been generated in networks (BTL communication) from a DGT campaign broadcast on variousmedia such as television, radio, posters, and social networks. Discussion: Thus, from a methodology based on an exact delimitation (two DGT TV spots -from 2022- generating a quantitative activity on X (formally Twitter) that had never before produced DGT spots), significant conclusions and results have been reached related to issues of age groups, loyalty and distortion of messages, communication impact strategies, among others.
Read more Hide DOI: 10.3389/frsc.2023.1295516ISSN: 2624-9634 -
1st Seminar "Sustainability and Innovation in the city of Valencia"
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS, has participated in the 1st Seminar "Sustainability and Innovation in the city of Valencia", which was held on December 14th, 2023. Dr. Alonso has been part of the Round Table "The new mobility as a paradigm for decarbonization", within the seminar "Sustainability and Innovation in the city of Valencia: the Valencian company as a catalyst for technology transfer process between the R & D ecosystem and citizenship", organized by I2Con, a non-profit organization that seeks to promote environmental sustainability and technological innovation through a philosophy of constant innovation.
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Cross-culturally approaching cycling safety from a behavioural perspective: a study in 19 countries
Sergio A. Useche, Francisco Alonso, Aleksey Boyko, Polina Buyvol, Isaac Castañeda, Boris Cendales, Arturo Cervantes, Tomas Echiburu, Mireia Faus, Zuleide Feitosa, Jozef Gnap, Mohd K. Ibrahim, Kira H. Janstrup, Ignacio Lijarcio, Irina Makarova, Cristina Marin, Rich McIlroy, Miroslava Mikusova, Mette Møller, Luis Montoro, Sylvain G. Ngueuteu-Fouaka, Steve O'Hern, Mauricio Orozco-Fontalvo, Ksenia Shubenkova, Jose Soto, Amanda Stephens, Yonggang Wang, Ellias Willberg, Phillip Wintersberger, Linus Zeuwts, Zahir H. Zulkipli, Felix Siebert
(2023). ArticleTransportation Research Procedia. No.72:4143-4150
While promoting urban cycling has shown to represent several benefits for public health, risky behaviours might endanger cycling safety outcomes and discourage people from shifting to active transportation. Therefore, examining the relationships among riding behaviour, safety, and country-based figures seems valuable for promoting a safer and sustainable development of urban cycling worldwide. For this study, 7,001 urban cyclists from 19 countries provided data on their mobility patterns, cycling behaviours and safety outcomes. The results show that positive behaviours are overall more prevalent than risky ones. However, behavioural patterns largely vary depending on riders’ demographics...
While promoting urban cycling has shown to represent several benefits for public health, risky behaviours might endanger cycling safety outcomes and discourage people from shifting to active transportation. Therefore, examining the relationships among riding behaviour, safety, and country-based figures seems valuable for promoting a safer and sustainable development of urban cycling worldwide. For this study, 7,001 urban cyclists from 19 countries provided data on their mobility patterns, cycling behaviours and safety outcomes. The results show that positive behaviours are overall more prevalent than risky ones. However, behavioural patterns largely vary depending on riders’ demographics and country-based indexes. It supports the idea that cycling behaviour remains a key contributor to cycling outcomes, as well as the need to fill many gaps endangering riding safety across many countries.
Read more Hide DOI: 10.1016/j.trpro.2023.11.361ISSN: 2352-1465 -
Yes, size does matter (for cycling safety)! Assessing self-reported cycling behavioral factors and crash outcomes among S, M, L, and XL cities from 18 countries
Sergio A. Useche, Francisco Alonso, Aleksey Boyko, Polina Buyvol, Isaac D. Castañeda, Boris Cendales, Arturo Cervantes, Tomas Echiburu, Mireia Faus, Javier Gene-Morales, Jozef Gnap, Victor Gonzalez, Mohd K.A. Ibrahim, Kira H. Janstrup, Irina Makarova, Miroslava Mikusova, Mette Møller, Steve O'Hern, Mauricio Orozco-Fontalvo, Ksenia Shubenkova, Felix W. Siebert, Jose J. Soto, Amanda N. Stephens, Yonggang Wang, Elias S. Willberg, Philipp Wintersberger, Linus Zeuwts, Zarir H. Zulkipli, Rich C. McIlroy
(2023). ArticleJournal of Transport Geography. No.114:103754
Abstract Although most actions aimed at promoting the use of active transport means have been conducted in ‘large’ cities, recent studies suggest that their cycling dynamics could hinder the efforts put into infrastructural, modal share, and cycling culture improvements. Aim The present study aimed to assess the role of city sizes on riding behavioral and crash-related cycling outcomes in an extensive sample of urban bicycle users. Methods For this purpose, a full sample of 5705 cyclists from >300 cities in 18 countries responded to the Cycling Behavior Questionnaire (CBQ), one of the most widely used behavioral questionnaires to assess risky and positive riding behaviors. Following...
Abstract Although most actions aimed at promoting the use of active transport means have been conducted in ‘large’ cities, recent studies suggest that their cycling dynamics could hinder the efforts put into infrastructural, modal share, and cycling culture improvements. Aim The present study aimed to assess the role of city sizes on riding behavioral and crash-related cycling outcomes in an extensive sample of urban bicycle users. Methods For this purpose, a full sample of 5705 cyclists from >300 cities in 18 countries responded to the Cycling Behavior Questionnaire (CBQ), one of the most widely used behavioral questionnaires to assess risky and positive riding behaviors. Following objective criteria, data were grouped according to small cities (S; population of 50,000 or fewer), medium cities (M; population between 50,000 and 200,000), large cities (L; population between 200,000 and one million), and megacities (XL; population larger than one million). Results Descriptive analyses endorsed the associations between city size, cycling behavioral patterns, and mid-term self-reported crash outcomes. Also, it was observed a significant effect of the city size on cyclists' traffic violations and errors (all p < .001). However, no significant effects of the city size on positive behaviors were found. Also, it stands out that cyclists from megacities self-reported significantly more violations and errors than any of the other groups. Further, the outcomes of this study suggest that city sizes account for cycling safety outcomes through statistical associations, differences, and confirmatory predictive relationships through the mediation of risky cycling behavioral patterns. Conclusion The results of the present study highlight the need for authorities to promote road safety education and awareness plans aimed at cyclists in larger cities. Furthermore, path analysis suggests that “size does matter”, and it statistically accounts for cycling crashes, but only through the mediation of riders' risky behaviors.
Read more Hide DOI: 10.1016/j.jtrangeo.2023.103754ISSN: 1873-1236 -
29th Barcelona Road Safety Forum
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS, has imparted the inaugural Conference of the 29th Barcelona Road Safety Forum, which was held on November 30, 2023. Dr. Alonso's Conference, "The influence of psychoactive substances on road safety: evidence from research and intervention", kicked off the 29th Barcelona Road Safety Forum which, with the theme "Reckless driving: the influence of alcohol and drugs", aimed to share different approaches, both from the police and legal perspective and from the social, institutional and health perspectives. A challenge that calls for co-responsibility between users and administrations.
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Intertraffic 2023
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS and Member of the Advisory Committee of the Aleatica Foundation for Road Safety, has participated in Intertraffic Mexico 2023, which will be held from 14 to 16 November 2023 in Mexico City. Dr. Alonso attended the inauguration of the Congress and Expo, made an appearance at the stand of the Aleática Foundation to be interviewed by the media and imparted the Conference "Lessons learned to rethink mobility". He then participated in the "Meet de expert" activity where attendees have the opportunity to approach industry experts so that they can help them answer any questions they may have. Intertraffic Mexico is the platform for companies and traffic...
Dr. Francisco Alonso, Director of INTRAS and Member of the Advisory Committee of the Aleatica Foundation for Road Safety, has participated in Intertraffic Mexico 2023, which will be held from 14 to 16 November 2023 in Mexico City. Dr. Alonso attended the inauguration of the Congress and Expo, made an appearance at the stand of the Aleática Foundation to be interviewed by the media and imparted the Conference "Lessons learned to rethink mobility". He then participated in the "Meet de expert" activity where attendees have the opportunity to approach industry experts so that they can help them answer any questions they may have. Intertraffic Mexico is the platform for companies and traffic industry professionals from around the world who wish to explore business opportunities in the Latin American region. The event allows the establishment of partnerships, creation of alliances and exchange of best practices between local and international companies. Likewise, through its conferences, leading national and international companies, public and private institutions share their knowledge, technology and solutions on smart, safe, inclusive and sustainable mobility with local and Latin American authorities.
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Anniversary of Aleatica Foundation for Road Safety
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS and Member of the Advisory Committee of the Aleatica Foundation for Road Safety, participated in the event that, on the occasion of the first anniversary of the Aleatica Foundation for Road Safety, was held in Mexico on November 8, 2023. Dr. Alonso has intervened in the session to analyze from a global perspective the "Implementation of the Points Based License system: challenges, perspectives and experiences in the world", where he has developed which are the main factors that make the points-based driver license system differentially effective in promoting road safety compared to other preventive measures and has shared the most relevant findings...
Dr. Francisco Alonso, Director of INTRAS and Member of the Advisory Committee of the Aleatica Foundation for Road Safety, participated in the event that, on the occasion of the first anniversary of the Aleatica Foundation for Road Safety, was held in Mexico on November 8, 2023. Dr. Alonso has intervened in the session to analyze from a global perspective the "Implementation of the Points Based License system: challenges, perspectives and experiences in the world", where he has developed which are the main factors that make the points-based driver license system differentially effective in promoting road safety compared to other preventive measures and has shared the most relevant findings of the comparative study commissioned by the Aleatica Foundation to INTRAS on this topic. The points-based license is a differentially effective measure to increase road safety by encouraging individual driver responsibility, promoting safer behavior on the road and deterring drivers from committing traffic offenses, according to various international research and reports.
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Magisterial Chair on Tourism Frank R. Rainieri
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS, participated in the "Magisterial Chair on Tourism Frank R. Rainieri", of the Universidad Central del Este (UCE), held in Punta Cana on October 30, 2023. Dr. Alonso imparted the magisterial conference "Mobility and Road Safety in the Dominican Tourism Sector: Situation and Opportunities", on the event sponsored by the UCE, the Puntacana Group and the University of Valencia. Alonso made a diagnosis of the mobility and road safety situation in the Dominican Republic, qualifying the mortality levels as "unacceptable", results that he attributes to the deficiency of awareness and education of citizens. Also, to the deficiency in data to elaborate...
Dr. Francisco Alonso, Director of INTRAS, participated in the "Magisterial Chair on Tourism Frank R. Rainieri", of the Universidad Central del Este (UCE), held in Punta Cana on October 30, 2023. Dr. Alonso imparted the magisterial conference "Mobility and Road Safety in the Dominican Tourism Sector: Situation and Opportunities", on the event sponsored by the UCE, the Puntacana Group and the University of Valencia. Alonso made a diagnosis of the mobility and road safety situation in the Dominican Republic, qualifying the mortality levels as "unacceptable", results that he attributes to the deficiency of awareness and education of citizens. Also, to the deficiency in data to elaborate effective policies, preventing a correct evaluation of the measures and countermeasures that are put in place. He proposed implementing a "Tourist Transportation Plan" that includes all aspects of mobility, land transportation, transit and road safety, with special attention to urban development and the various infrastructures needed. Regarding Punta Cana, he said that it is necessary to intervene with some urgency and greater efficiency to improve the quality of life of tourists, workers and citizens in general, allowing a sustainable development and guaranteeing this important source of income for the present and the future. The Magisterial Chair on Tourism Frank R. Rainieri is an opportunity to strengthen the commitment to safe mobility in the country and promote a more reliable and prosperous tourism sector.
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2º Global Mobility Call
Francisco Alonso
(2023). Participació en congressosDr. Francisco Alonso, Director of INTRAS, participates in the 2nd Global Mobility Call, to be held from 24 to 26 October 2023 in Madrid. Dr. Alonso is part of the round table "The mobility that the citizen seeks, more livable cities", which is part of the program of activities on the 26th. Global Mobility Call is an international event on Sustainable Mobility of people and goods that connects all industries and stakeholders with the aim of generating experiences, networking and business between companies, municipalities, institutions, administrations and other organizations.
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Principles of risk management for prevention
Francisco Alonso, Mireia Faus, Sergio Useche, Cristina Esteban
(2023). LlibrePsychology and Risk Prevention: Current Research.
Although it may sound exaggerated at first, almost all the activities we perform, both on a daily and exceptional basis, have a series of associated risks. Some of them are more serious, common and obvious, while others materialize less frequently. Nevertheless, and often without being fully aware of it, we use risk management tools and strategies on a daily basis to prevent risks from having a negative impact on our well-being. Driving a car and stepping on the brakes is in itself an action to mitigate the risk of an accident. Likewise, given that the management of all risks is not always so simple and every day, some risks require more complex management, and even interventions can be...
Although it may sound exaggerated at first, almost all the activities we perform, both on a daily and exceptional basis, have a series of associated risks. Some of them are more serious, common and obvious, while others materialize less frequently. Nevertheless, and often without being fully aware of it, we use risk management tools and strategies on a daily basis to prevent risks from having a negative impact on our well-being. Driving a car and stepping on the brakes is in itself an action to mitigate the risk of an accident. Likewise, given that the management of all risks is not always so simple and every day, some risks require more complex management, and even interventions can be either prevented or their consequences minimized when it is difficult for us to avoid their impact. In this chapter, we will describe some of the most important risk management concepts, sources, interventions and strategies, seeking to generate an integrating vision that will allow us to better understand this complex facet of behavior and safety in general.
Read more Hide DOI: 10.52305/RQEE8626ISBN: 979-8-89113-007-4
