The Doctoral Programme in International Economics and Tourism of the IEI (Institute for International Economics) of the Universitat de València organised a seminar on brand equity, consumer-brand relationship and eWOM on 20 April.

The seminar entitled “Brand Equity, Consumer-brand relationship and eWOM: previous studies and future opportunities”, organised by the Doctoral Programme in International Economics and Tourism, took place on 20 April at the Institute for International Economics.

The seminar was given by Marta Olivia Rovedder,  professor at the Universidade Federal de Santa Maria – UFSM (Brazil), specialist in Strategic Marketing, Marketing Metrics, Internet and Technology.

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