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Group research publications

 

Publications since 2019:

Book:

  • Casanoves, J.; Küster, I.; Vila, N. (2019). Brand Management in Higher    Education. Pamplona: Thompson Reuters Aranzadi. ISBN: 978-84-1308-328-5. 293 págs.

Book chapters:

  • Broz, A.; Bigné, E.; Küster, I. (2020): “El concepto de la felicidad y su relación con el flujo y las motivaciones hedónicas en la adopción de nuevas tecnologías”. En Ravina, R.; Tobar, L.B.; Núñez, E.; Galiano, A. (coords.) La brújula del Siglo XXI: El happiness Management, Tirant Humanidades, Valencia, pp. 43-64. ISBN: 9788418155482
  • Aragonés, C.: Küster, I.; Vila, N. (2020): “Satisfacción y comportamiento del turista deportivo: efectos de la experiencia de un gran evento”. En Lapiedra, R. & Rodríguez, R. Turismo eres tú: el valor de las personas, Tirant Lo Blanch, pp. 405-418. ISBN: 9788413366463

International journals:

  • Ugalde, C.; Vila, N.; Küster, I.; Mora, E. (2019): “Notoriedad y credibilidad de marca como antecedentes de su apego. Brand awareness and brand credibility as antecedents for Brand attachment”. Obra Digital. Revista de Comunicación, n. 16 (feb-agosto), pp. 63-76. e-ISSN 2014-5039
  • Vila, N.; Küster, I. (2019): “Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?” Physiology & Behavior, vol. 200, pp. 166-173.
  • Küster, I.; Vila, N.; Sarabia, F. (2019): “Packaging cues as vehicles of healthy information: visions of millenials (early adults and adolescents)”. Food Research International, vol. 19, pp. 170-176. ISSN 0963-9969
  • Casanoves, J.; Küster, I.; Vila, N. (2019): "La construcción de marca universitaria a través del personal docente e investigador”. UCJC Business & Society Review (formerly known as Universia Business Review), vol. 16, n. 1, pp. 60-69.
  • Hernández, A.; Vila, N.; Küster, I.; Rodríguez, C. (2019): “Clustering Spanish alcoholic beverages shoppers to focus marketing strategies". International Journal of Wine Business Research, vol. 31, n. 3, pp. 362-384. https://doi.org/10.1108/IJWBR-03-2018-001
  • Villamediana, J.; Vila, N.; Küster, I. (2019): “Secrets to design an engaging message on Facebook: An application to a touristic destination based on big data analysis”. Current Issues in Tourism, vol. 22, n. 15, pp. 1841-1861. https://doi.org/10.1080/13683500.2018.1554625
  • Villamediana, J.; Küster, I.; Vila, N. (2019): “Destination´s engagement on Facebook: time and seasonality” Annals of Tourism Research, vol. 79, pp. 102747, https://doi.org/10.1016/j.annals.2019.102747
  • Royo-Vela, M., Vila-López, N., & Küster-Boluda, I. (2019): “Targeting and Packaging Low Fat Products: Uncontroled and Controled Variables”. Nutrition and Food Science International Journal, vol. 9, n. 2, pp. 555757. DOI: 10.19080/NFSIJ.2019.09.555757. ISSN: 2474-767X
  • Aragonés, C.; Küster, I.; Vila, N. (2020): “Transferencia valor-experiencia a través del patrocinio deportivo: antecedentes y consecuencias”. Revista de Psicología del Deporte/Journal of Sport Psychology, vol. 29, n. 1, pp. 133-142.
  • Lorente, J.M.; Vila, N.; Küster, I. (2020): “How Can NGOs Prevent Volunteers from Quitting? The Moderating Role of the NGO Type”. Management Decision, vol. 58, n. 2, pp. 201-220. https://doi.org/10.1108/MD-04-2019-0531
  • Villamediana, J.; Vila, N.; Küster, I. (2020): “Predictors of tourist engagement: travel motives and tourism destination profiles” Journal of Destination Marketing and Management, vol. 16, June, p. 100412. https://doi.org/10.1016/j.jdmm.2020.100412
  • Sanvisens, N.; Küster, I.; Vila, N. (2020): “Identifying profiles of complementary and alternative medicine believers and/or users” Complementary Therapies in Clinical Practice, vol. 39, May, pp. 101164. https://doi.org/10.1016/j.ctcp.2020.101164
  • Casanoves, J.; Küster, I.; Vila, N. (2020): “Educational branding in private Spanish universities: Building brands that the public fall in love with”. Journal of Management and Business Education, vol. 3, n. 2, pp. 145-163.
  • Vila, N. Küster, I. (2020): “A bibliometric analysis on packaging research: towards sustainable and healthy packages" British Food Journal, vol. xxcvv.
  • Küster, A.; Vila, N.; Küster, I. (2020): “Managing international distributors’ complaints: an exploratory study”. The Journal of Business and Industrial Marketing, April, vol. 35, n. 11, pp. 1817-1829 https://doi.org/10.1108/JBIM-11-2018-0336
  • Küster, I.; Vila, N. (2020): “Can Health Perceptions, Credibility and Physical Appearence of Low-Fat Foods Stimulate Buying Intentions?”. Foods, vol. 9, n. 7, pp. 1-14, 866. https://doi.org/10.3390/foods9070866
  • Küster, I.; Pascual, J.J. (2021): “Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective”. Management Letters. vol. 21, n. 1, pp. 103-113. DOI: 10.5295/cdg.201290ik
  • Küster, I. (2021): “Introduction to the Special Section: Tourism & Leisure”. Management Letters. vol. 21, n. 1, pp. 91-92. DOI: 10.5295/cdg.201414ik
  • Tejero, V.; Vila, N. Küster, I. (2021): ”Prescribers’ Opinions to Identify Competitive Groups: A Comparative Analysis in the Pharmaceutical Industry”' Expert Review of Pharmacoeconomics & Outcomes Research. 21, n. 4, pp. 753-763. https://doi.org/10.1080/14737167.2020.1803065
  • Vila, N.; Küster, I.; Alacreu, A. (2021): “Designing a low-fat food packaging: Comparing consumers’ responses in virtual and physical shopping environments”. Foods, vol. 20, núm. 2, p. 211
  • Mora, E.; Vila, N. Küster, I. (2021): “Segmenting the audience of a cause-related marketing viral campaign” International Journal of Information Management, vol. 59, 102296. https://doi.org/10.1016/j.ijinfomgt.2020.102296
  • Vila, N.; Küster, I. (2021): “Product Placement bibliometric study: generic journals versus specific-communication journals". International Journal of Business Communication, pp. 1-30, https://org/10.1177/23294884211055840
  • Vila-Lopez, N., Kuster-Boluda, I. & Marin-Aguilar, J.T, (2022): “Improving residents’ quality of life through sustainable experiential mega-events: High- versus low-context cultures”. Journal of Hospitality & Tourism Research. DOI: 1096348020901775
  • Vila, N.; Küster, I. (2022): “Sharing-Collaborative Economy in tourism: a bibliometric analysis and perspectives for the post-pandemic era". Tourism Economics, vol. 28 (I), pp. 272-288. https://org/10.1177/13548166211035712
  • Küster, I.; Vila, N.; Abad, D. (2022): “Orientation response in low-fat foods: differences based on product category and gender” International Journal of Consumer Studies, vol. 46, (2), 515-523. http://doi.org/10.1111/ijcs.12697
  • Hernández, A.; Küster, I.; Vila, N. (2022): “Nutritional information labels and health claims to promote healthy consumption”. Journal of Business & Industrial Marketing, vol. 37, n. 8, pp. 1650-1661. DOI: 10.1108/JBIM-09-2020-0426
  • Canales, P.; Vila, N.; Küster, I. (2022): “Healthy Lifestyle and Complementary and Alternative Medicine” Holistic Nursing Practice, August 6. DOI: 10.1097/HNP.0000000000000476
  • Küster, I., Vila, N., & Abad‐Tortosa, D. (2022). Orientation response in low‐fat foods: Differences based on product category and gender. International Journal of Consumer Studies, 46(2), 515-523.
  • Küster, A.; Vila, N.; Küster, I. (2023): “A century of research on complaints. Longitudinal bibliometric analysis of WOS (1900-2019)". Total Quality Management & Business Excellence, vol. 34, n. 1, pp. 71-96. doi.org/10.1080/14783363.2022.2030213
  • Küster, I.; Castro, J.M. (2023): “Marketing productivity and the definition of success in the international consulting industry: non-financial and financial metrics”. Journal of Business Performance Management, vol. 24, n. 2, pp. 131-157. DOI: 10.1504/IJBPM.2023.10048808