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Doctoral theses

 
  1. Co-director of doctoral thesis: Performance and control of the sales force.
    Doctorand: P. Canales Ronda.
    Reading date: January 26, 2005.
    Qualification: Excellent cum laude.
    Program code MCD2003-00022.
    Date of first qualification review: Course 2003-04: 29th May 2003. Renewal Course 2005-06: June 29, 2005.
  2. Co-director of the doctoral thesis: The influence of intrinsic motivation, self-concept and social skills on the degree of market orientation of university teachers.
    Doctorand: María Elena Avilés Valenzuela.
    Reading date: March 14, 2012.
    Qualification: Excellent cum laude.
    Program code MCD2003-00022.
    First quality evaluation date: 2003-04 academic year: May 29, 2003. Renewal 2004-06, and 2005-06.
  3. Co-director of the doctoral thesis: La formación en ventas. Two different approaches: A strategic vision (management) and an operational one (salespeople).
    Doctorand: Miguel Ángel Escamilla.
    Reading date: March 1, 2013.
    Qualification: Apte cum laude. Program code MCD2006-00350.
    First qualification date: Course 2003-04: 29th May 2003. Renewal Course 2007-08: September 19, 2008.
  4. Co-director of doctoral thesis: The transfer between a major sporting event and the sponsoring brand. The vision of the sports visitor.
    Doctorand: Aragonés.
    Reading date: July 2013.
    Qualification: Apte cum laude.
    Program code MCD2006-00350.
    First qualification date: Course 2003-04: 29th May 2003. Renewal Course 2007-08: September 19, 2008.
  5. Co-director of doctoral thesis: Factors influencing the purchase and consumption of beverages: alcohol vs. non-alcohol.
    Doctorand: Hernández.
    Reading date: July 2015.
    Qualification: Excellent cum laude.
  6. Co-director of doctoral thesis: Improvement of the resident's quality of life through marketing strategies: A comparative analysis between Mexico and Spain.
    Doctorand: Marín.
    Reading date: March 2015.
    Qualification: Excellent cum laude.
  7. Co-director of doctoral thesis: Effects of political self-positioning on satisfaction and voting decision after the socialization process.
    Doctorand: Amorós.
    Reading date: January 2016.
    Qualification: Excellent.
  8. Co-director of doctoral thesis: Proposal of an integrative model of attitudes, processing and effectiveness of mobile advertising.
    Doctorand: C. Damián.
    Reading date: March 2016.
    Qualification: Excellent cum laude.
  9. Co-director of doctoral thesis: El capital de marca en les institucions d'educació superior: Els agents implicats públic versus privat.
    Doctorand: Casanoves.
    Reading date: May 2016.
    Qualification: Excellent cum laude..
  10. Co-director of doctoral thesis: Systematic Literature Review of the Impact of Managerial Control Systems on Individual and Collective Sales Force Performance: Direct and Mediating Effects.
    Doctorand: Benet Zepf.
    Reading date: July 20, 2017.
    Qualification: Excellent
  11. Co-director of doctoral thesis: Acceptance of mobile payment in Spain. Convenience and usability analysis in the context of a generational battle.
    Doctorand: Adrián Broz.
    Date of thesis registration: 10-December-2007.
    Program code MCD2006-00350.
    First qualification date: Course 2003-04: 29th May 2003. Renewal Course 2007-08: September 19, 2008.
    Reading date: September 19, 2017.
    Qualification: Excellent cum laude.
  12. Co-director of doctoral thesis: Antecedents and effects of brand attachment: moderating role of brand positioning by preeminent attribute and product category involvement.
    Doctorand: Cecilia Ugalde.
    Reading date: September 19, 2017.
    Qualification: Excellent cum laude
  13. Co-director of doctoral thesis: Antecedentes y consecuencias del Amor a la marca deportiva 2.0.
    Doctorand: Gabriel Orozco Grover.
    Reading date: October 23, 2018.
    Qualification: Excellent cum laude.
  14. Co-director of doctoral thesis: Consumption of functional foods: determinant factors.
    Doctoral candidate: Isabel Vidal Capilla.
    Reading date: June 25, 2019.
    Qualification: Excellent cum laude.
  15. Co-director of doctoral thesis: Predictors of positive and negative engagement of the country brand Spain on Facebook.
    Doctoral candidate: Jenely Dayana Villamediana Pedrosa.
    Reading date: December 20, 2019.
    Qualification: Excellent cum laude.
  16. Co-director of doctoral thesis: The antecedents and effects of volunteer motivations: The moderating role of the type of NGO and volunteer-related variables (engagement and gender).
    Doctorand: José Miguel Lorente Ayala.
    Reading date: July 2, 2020.
    Qualification: Excellent cum laude.
  17. Co-director of doctoral thesis: The management of b2b complaints and claims in the international context.
    Doctoral candidate: Amparo Küster Boluda.
    Reading date: October 21, 2020.
    Qualification: Excellent cum laude.
  18. Co-director of doctoral thesis: Quantitative and qualitative approach to viral cause marketing in social networks: a cross-cultural study.
    Doctoral candidate: Elísabet Mora Pérez.
    Reading date: November 11, 2020.
    Qualification: Excellent cum laude.

  19. Co-director of doctoral thesis: Digital content marketing in b2b contexts: drivers of engagement and word-of-mouth communication in international fairs. Doctoral candidate: Skania L. Geldres Weiss.
    Reading date: February 13, 2023.
    Qualification: Outstanding cum laude.