EWom offline versus ewom online on social causes. The moderating role of familiarity 30/08/22 MarkAp research project by Mora, E.; Vila, N.; Küster, I.[Read more]
Agile methodologies: effects on the learning and performance of undergraduate marketing students. 10/07/22 MarkAp research project by Canales, P.; Aragonés, C.; Hernández, A.; Küster, I. & Vila, N.[Read more]
How do the students value the agile methodologies? Results during the confinement by COVID-19 20/04/21 MarkAp research project by Canales, P.; Aragonés, C.; Hernández, A.; Küster, I. & Vila, N.[Read more]
The "classroom of the future", a new and inspiring teaching space 20/06/20 MarkAp research project by Paya-Zaforteza, I.; Vila-Lopez, N.; Asensio-Cuesta, S.; Kuster-Boluda, I.[Read more]