The project analyses the influence of digital communications on social networks, focusing on the choice of the tourist service brand through the digital image on social networks and engagement with a destination/tourist supplier.
Acrònim
DIGITAL BRAND CHOICE
Descripció
This project analyses not only conscious reactions but also unconscious and emotional reactions obtained through neuroscientific tools. This research project has been financed by the Ministry of Science, Innovation, and Universities.
Their key objectives are: (i) analyze the Influence of digital communications on emotions, image, intent to visit and engagement; (ii) determine how the type of environment influences the digital image, intent to visit, and engagement; (iii) identify the determinants of choosing accommodation services; (iv) detect consumer emotions in their information search process on social networks.
Investigadors principals:
- Bigne Alcañiz, Jose Enrique
- PDI-Catedratic/a d'Universitat
- Director/a Titulacio Master Oficial
- Ruiz Mafe, Carla
- PDI-Catedratic/a d'Universitat
- Andreu Simo, Maria Luisa
- PDI-Catedratic/a d'Universitat
- Coordinador/a Curs
- Responsables de Gestio Academica
- Coordinador/a Titulacio de Grau
- Curras Perez, Rafael Martin
- PDI-Titular d'Universitat
- Sanchez Garcia, Maria Isabel
- PDI-Titular d'Universitat
- Coordinador/a de Mobilitat
Investigadors principals no UV
- Alberto Badenas-Rocha - University of Valencia
- Jose Marti Parreño - VIU
- Ana Diaz - UAM
- Inmacualda Rodriguez - UOC
Investigadors participants no UV
- Blanca Estruch - University of Valencia
- Estefania Ballester - University of Valencia
Data d'inici
2020
Gener
Data de finalització
2023
Gener
