The group's research activity focuses on the analysis of creative industries and cultural markets from a multidisciplinary and transversal perspective that combines theories, principles and tools from economics, sociology, management, marketing and finance. This approach addresses the main effects of technological change, both on supply and demand, in a scenario that has allowed the emergence of new cultural markets. Thus, digitalisation has meant a reduction in the fixed costs of production, distribution and promotion for industry, leading to innovations in processes or products and services. In reference to consumers, we find, among other things, a change in consumer habits, with the reduction of costs in the search for and discovery of new products and services, and the breaking down of barriers to participation.
Specifically, the aim is to analyse both qualitatively and quantitatively the impact that social changes (diversity and democratisation) and technological changes (acceleration of the digitalisation of content) have had on the different agents that intervene in the different cultural markets. In this sense, the scope of the study contemplates analysis both on a sectoral level (music, audiovisual, video games, performing and plastic arts) and from a more aggregated perspective.
The members of the group have extensive research experience in the field of economics and management of culture, creative industries and the arts. In this context, they have developed research focused on analysing the use of ICTs and cultural participation, the extension of audiences and the new business models that have emerged as a result of technological change. In addition, some members of the team are linked to different academic associations as members of their scientific committees: International Association of Arts and Cultural Management, AIMAC, Montreal; International Music Business Research Association, IMBRA, Vienna; Workshop on Cultural Economics and Management, WCEM, Seville. At the same time, they have actively participated in the transfer of research results through the signing of numerous agreements and contracts with entities linked to the creative, cultural and social sector. Finally, some of the members of this team belonged to a group already registered in the Office for the Transfer of Research Results (OTRI) of the Universitat de València.
To explore and investigate new forms of literary and artistic creation that are driven by new identities arising from the contact between different cultures, as a result of migration or exile, paying special attention to cultural production in the French language and taking cultural, post-colonial and gender studies as a reference. To analyse the processes of production of subjectivity based on interculturality, on the mixture and hybridisation of values and referents from cultures that have maintained some kind of contact with France.
The research group works on the dialogue between the different representative arts and literature through the semiotic and cultural transmission of literary topoi from and towards the Anglo-Saxon tradition. The group’s research focuses on the study of different cultural practices from the perspective of intertextuality, intermediality, semiotics, reception and adaptation. The period of study covers from the Middle Ages to the present day, with an exhaustive analysis of the creation map, transmission and influence of cultural, artistic and literary heritage in the Anglo-Saxon tradition. The group also works on investigating the impact of the objects of cultural consumption considered in contemporary societies. To this end, it carries out advisory and consultancy work for cultural agents, companies related to the performing arts, film, television and digital industries, as well as companies in the publishing industry and cultural centres interested in the production, conservation, teaching and dissemination of cultural products related to or originating from the Anglo-Saxon tradition.
GRATUV was founded in 1997, under the direction of Carmen Morenilla Talens, at the Universitat de València, with the aim of focusing on the study of classical Graeco-Latin theatre and its survival. The fundamental objectives that define it both in terms of its composition and the three aspects in which its action is materialised are: the research aspect, in the form of scientific publications, meetings and workshops with theatre professionals and colleagues from other universities; the dissemination aspect in the form of talks and open round tables aimed at the general public and in which society actively participates; and the action aspect in the form of adaptations, recreations and creations of dramatic works both for use as dramatic texts and to be performed on stage.
Econcult is a research unit, which since 1995, has specialised in the analysis of cultural activities and collective actions to promote the cultural and creative sectors. As a research unit, in the last 5 years it has participated in numerous international projects related to the effects of cultural and creative activities on social innovation processes (Sostenuto), the role of spaces in creativity (3C4Incubators), the existence of regional development models based on the cultural and creative sectors (Creativem) or the identification of excellent practices in cultural policies at urban and regional level (Culture for Cities and Regions). The team has 5 permanent staff and a large number of external collaborators and other research institutions. It also maintains close international relations with organisations such as Relais Culture Europe (Paris), the Roberto Cimetta Foundation, the URBEGO group, the Creative Economy Culture and Public Policies Working Group (Brazil) and the Cultural Industries Institute of the University of Yunnan (China) and interacts with agents of innovation, culture and creativity at national, regional and local level. Also in Spain, it has stable relationships with groups such as CRIT of the University of Barcelona, Futurlab of the University of Alicante or Quantitative Methods for Measuring Culture of the University of Valencia.
The Economics of Culture Research Unit was set up in the Department of Applied Economics at the Universitat de València in 1997. Since then, it has developed a continuous research work in the field of Economics of Culture, becoming one of the reference centres at national and international level. Since the middle of the first decade of the 21st century, its internationalisation process has been remarkable, collaborating with projects both in Latin America and Europe. In the period between 2011 and 2014, the unit was attached to the Inter-University Institute for Local Development, but since 1 January 2015 it has once again belonged to the Department of Applied Economics. Econcult is a heterogeneous network of researchers from different universities and external collaborators, coordinated by Professor Pau Rausell. Since 2007, Professor Raül Abeledo has been responsible for the development of European projects.
During our trajectory we have addressed aspects such as:
- Macroeconomic dimension of cultural and creative activities.
- The metrics of cultural and creative activities.
- Causality between cultural and creative sectors and development.
- The effects of cultural and creative sectors and per capita income, productivity, efficiency, global competitiveness. (SOSTENUTO Project. Culture as a factor of economic and social innovation Territorial specificities: innovation models based on culture and creativity? (CreativeMed. Toolkit Project).
- Sectoral and Mesoeconomic Dimension.
- Sectoral analysis.
- The specificities of the cultural and creative market sectors.
- Culture and territory. Creative Territories.
- Microeconomic Dimension
- Consumer/participant/creator behaviour.
- Structure and production function of cultural and creative organisations / projects and enterprises. Spaces for innovation, creativity and culture.
- For a New Political Economy for Culture, Creativity and Innovation.
