Description
To study the customer experience as the set of interactions between the customer and a product, company, or part of its organisation that cause a reaction at various levels -rational, emotional, sensory, physical and spiritual- under the framework of the dominant logic of the service.
Keywords
co-creation, value, experience, emotions, employee involvement, servicescape, customer involvement, dominant logic of the service, brand
Manager UV
- Cervera Taulet, Amparo
- PDI-Catedratic/a d'Universitat
Frascati classification
