There is a tendency to look towards business and profit and the privatisation of knowledge. In this sense, a good understanding of the changes within the audiovisual structure at the most important levels is inescapable in order to be able to propose alternatives. A fairer accessibility to a new one must be made possible.
Analyse different communication processes both at a business level, adopting an integrative perspective (integrated marketing communication) and focusing on the consumer, and at an interpersonal level, focusing on expressions that go beyond verbal elements (non-verbal communication).
Examine the implementation of innovative practices in sectors such as tourism and education. Emphasis on teaching innovation. Analysis of the use and impact of new information and communication technologies (social networks, apps, smartphones, artificial intelligence, etc.).
Anàlisi pragmàtica de la comunicació política i mediàtica. Estratègies d'enquadrament cognitiu i manipulació en el discurs dels actors polítics. Polítiques comunicatives institucionals i corporatives. Processos discursius en internet. Identificació de patrons i perfils comunicatius en els missatges de polítics i mitjans.
Study, analysis and reflection on the representation of animals in the visual and audiovisual media (cinema, television, advertising, etc.).
