Background, moderators and consequences of marketing and market orientation on the competitiveness of cluster companies.
Perception of belonging and affiliation, influence of the manager's cognitive style, influential aspects in group decision making in the cluster, method of group decision making. Mimicry and managerial perceptions.
Second-tier and transversal clusters. Economic dynamisation of territories and their external markets.
The international entrepreneur. Strategic effectiveness in new companies. Organisational alternatives in bankruptcy environments. Business reorganisation and restructuring. Decline, crisis and turnaround. Second Chance Policies.
Deciding factors of multi-localisation, agglomerations, compatriot and activity clusters. Generation and development of international social capital. Networks and guanxi. Distance and localisation-entry strategy.
Analysis of spatio-temporal models. To implement geographic information systems for the study of interorganisational relations: configuration, content, container and effect. Positive and negative externalities. Moderating and mediating factors. Knowledge transfer in clusters. Franchised relationships.
