INTRAS had the pleasure of actively participating in this conference centered on "Management and Communication of Cultural Heritage as a Reputational Value for Cities: From Territorial Branding to the Smart City." Our presentation, titled "Smart Cities: Mobility, Security, and Communication During Traditional Events," addressed key challenges and solutions for sustainable and smart urban development during festivities. We also highlighted our project DS4M Mediterráneo (Data Space for Mobility), demonstrating how this Data Space can contribute to enhancing mobility during such events. The presentation was delivered by our researchers, Dr. Francisco Alonso (Professor of Psychology and Director of INTRAS) and Dr. Mireia Faus (Professor and Researcher). We would also like to thank Dr. César Fernández (Universitat Jaume I) for moderating the debate and ensuring a fluid and enriching session, as well as Ad Comunica for organizing the event. 🚀 🎓 We continue to drive applied research to transform our cities into safer, more connected, and efficient environments.