Goals

Objectives

Analyse the determinants of the loyalty of users of sports services and events.
Determine the quality factors and other variables that affect the behaviour of sports consumers and their future intentions.
Analyse the phenomenon of (intra) entrepreneurship and innovation in the sporting sphere.
Analyse and promote social media for the development of digital and professional skills in the field of sport management.
Analyse the social, economic and environmental impact and sustainability of sports organisations and events.
Understand the difficulties that student-athletes have in maintaining and combining their sporting and academic careers with the aim of proposing policies to improve their well-being and situation.
To know and analyse the sporting habits of citizens.