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Lines of research

 
  • Quality and satisfaction in sports services and events. This line of research aims to delve deeper into the perception of clients and users of sporting events and services in order to improve their management. Interest groups such as service managers, technicians and users are asked about variables such as quality, value, satisfaction and intentions.
  • Socio-economic and environmental impact of sport. Line focused on the study of the social, economic and environmental impact and sustainability of sporting events and organisations.
  • Sports marketing. Line aimed at analysing the relationship between marketing and consumer behaviour in the sports context.
  • (Intra) entrepreneurship and innovation in sport. It studies the phenomenon of entrepreneurship and intra-entrepreneurship in sport at both the individual and organisational levels. It also analyses sport innovation from two perspectives: the factors that cause it, as well as its effects within the sector.
  • Social media as a tool for teaching-training and professional development in sport management. This line focuses on the study of the potential that social media offer to sport management professionals, and in particular to teachers, as a tool for teaching-learning and professional development, as an element that connects society, industry and university.
  • The dual career of the student-athlete. We are trying to analyse the welfare and the main barriers that student-athletes encounter in combining these two careers.
  • Public policies to promote sporting practice. This line of research aims to analyse the sporting practice and habits of citizens and to propose public policy actions to encourage this sporting practice.