INNOMARK is a UVEG research group developing online activities with a methodological and thematic innovation in the study of marketing, while trying to comprehend preferential domains for commercial distribution and services. The work carried out by the group consists in answering research calls in these fields by mobilizing knowledge from the team’s more traditional work scenarios, such as consumer behaviour, brand, creation of value, company relations, innovation and tourism. Said topics set the group’s main research lines. INOMARK’s experience and consolidation as a team is backed by the participation of its members in more than 30 different R+D projects financed in public calls, as well as particularly relevant R+D contracts with Companies and / or Administrations in which economic realities or business problematics related to ICTs, retail trade, tourist business, segmentation or satisfaction are analysed. The research quality and the relevance of the group’s results can be seen in its multiple contributions to congresses (more than 100 works presented in international forums), as well as in its publications. More than 80 researches were published on international magazines, many of which were also included in the JCR (Annals of Tourism Research, Tourism Management, Journal of Chemometrics, Industrial Management & Data Systems, International Journal of Contemporary Hospitality Management, Industrial Marketing Management, Service Industries Journal, Journal of Consumer Behavior, International Journal of Hospitality Management, Journal of Business & Industrial Marketing, Journal of Services Marketing, etc.), ISI databases, the SJR or databases such as ABI INFORM, EMERALD Reviews, etc.
The group members obtained recognition for their research trajectory. It’s worth highlighting the following achievements: 1 Awards for Excellence 2009 (Gallarza y Gil 2009), Tourism Review. 2 Best paper 2008 (Gil et al., 2008), Industrial Marketing Management. 3 Outstanding Paper Awards for Excellence 2010 (Gil et al., 2009) Industrial Management & Data Systens. 4 Premio AEMARK-ASEDAS 2011 (Ruiz-Molina et al., 2010). 5 Awards for Excellence 2013 (Gallarza et al., 2013), Tourism Review. 6. Premio AEMARK 2014, (Gallarza et al., 2013), Annals of Tourism Research. 7 Premio Mejor Tesis Doctoral área de marketing 1994 (Dr. Gil), Congreso Nacional de Marketing. 8 Premio Mejor Tesis Doctoral sobre Gestión de Calidad Total 1995, Club Gestión de Calidad (Dr. Gil). 9 Premio Investigación en Marketing ESIC-BANCAJA 2000 (Dr. Moliner). 10 Premios Extraordinarios Doctorados Universitat de València 1995 y 2011 (Dr. Gil and Dr. Fuentes). 11 Premio AEDEMO Investigación y Marketing 1994 (Dr. Gil). 12 Premio MK. Marketing y Ventas 1993 (Dr. Gil). 13 Premio Investigación Empresarial, Ayuntamiento de Torrent/Caixa Popular 2000 (Dr. Gil). 14 Premio "Turisme" Tesis Doctoral. AVT. Finalista 2003 (Dr. Gallarza). 15 Premio Junior Investigación y Marketing AEDEMO 1999 (Dr. Servera). 16 Premios Extraordinarios Licenciaturas de la Universitat de València 1987 y 1995 (Dr. Gil and Dr. Ruiz). 17 Premio Joven Economía 2003 Fundación General de la Universidad Complutense de Madrid (Dr. Ruiz). It’s finally worth underlining that to this day, Dr. Gil has directed 8 doctoral theses in INNOMARK’s core research lines. All the previously exposed facts are proof of a teamwork-based tradition and a sufficient critical mass to face any challenge in the field of academic research in marketing (considering its multidisciplinary nature), as it’s capable of mobilizing knowledge towards the resolution of current problems.
- General: Studying preferential domains in marketing applied to service companies in general and to those that operate in trade sectors and tourism in particular, while carrying out research on consumer behaviour, company relations, brand, creation of value and innovation.
- Conceptual: Generating theoretical frameworks on marketing-related topics of study applied to service companies.
- Methodological: Knowing perception mechanisms and marketing variables comprehension, as well as identifying the order and effects of service companies.
- Mediation: Elaborating and proposing coherent measurement scales along with theoretical development and base models in study areas.
- Management: Studying the implantation level in marketing-related innovation service companies, technically improving ICTs and analysing its effects.
- Satisfaction and consumer behaviour
To analyse the different aspects that define consumer behaviour and especially satisfaction, which focuses on the study of the management of consumer expectations, the analysis of the emotions that influence the consumer buying behaviour and their loyalty.
- Relational innovation and ICT
To identify the benefits that the incorporation of ICT, and with them relationship-based innovation between enterprises and enterprises with their customers, can bring to retail businesses in particular and to service companies in general.
- Strategy and management of Commercial Distribution
To observe the evolution of commercialisation channels, and to study fields such as service quality, image, value of service, logistics and the management of the point of sale, both related to large-scale distribution and traditional businesses.
- Dissatisfaction and complaint behaviour
To study customer dissatisfaction on the basis of claim management, complaint behaviour, change of supplier and the different aspects which are linked to a negative evaluation of service provision by the customer.
- Tourism Enterprise Management and Tourism
To study the key trends for strategic management and academic research in tourism: e-tourism and its perceived value as a substantial topic in the study of customer behaviour, delving into its effects (background, mediators or moderators) on relationships.
- GIL SAURA, IRENE
- PDI-Catedratic/a d'Universitat
- Coordinador/a de Programa de Doctorat
- GONZALEZ-GALLARZA GRANIZO, MARTINA
- PDI-Catedratic/a d'Universitat
- MOLINER VELAZQUEZ, BEATRIZ
- PDI-Titular d'Universitat
- Director/a Titulacio Master Oficial
- CALDERON GARCIA, MARIA HAYDEE
- PDI-Catedratic/a d'Universitat
- Director/a Titulacio Master Oficial
Partners
- Francisco Arteaga Moreno - UCV València
- María Fuentes Blasco - UPO Sevilla
- David Servera French - UCV València
- ContraerExpandirGIL SAURA, IRENEPDI-Catedratic/a d'UniversitatCoordinador/a de Programa de Doctorat
Gil-Saura, Irene; Ruiz-Molina, M. Eugenia; Moise, Mihaela S.; Marín-García, Antonio(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Hospitality and Tourism Administration, 25(5), pp. 1013 - 1037. ISSN: 1525-6480
Cantó Primo, M.; Gil-Saura, I.; Frasquet-Deltoro, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesService Business, 18, pp. 81 - 100. ISSN: 1862-8516
María Gabriela Montesdeoca Calderon; Irene Gil-Saura; María-Eugenia Ruiz-Molina; Carlos Martin-Rios(2024)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal, 126(1), pp. 471 - 488. ISSN: 0007-070X
G Berenguer-Contri; I Gil-Saura; ME Ruiz-Molina; R Gil; I Juma-Michilena(2024)Research Group on Marketing and Innovation in Trade and ServicesEconomia e Politica Industriale, 51(1), pp. 189 - 209. ISSN: 0391-2078
Juma Michilena, Israel; Ruiz Molina, Mª Eugenia; Gil Saura, Irene;(2024)Research Group on Marketing and Innovation in Trade and ServicesSustainability Accounting Management And Policy Journal, 15(4), pp. 913 - 933. ISSN: 2040-8021
Berenguer Contri, Gloria; Gil Saura, Irene; Gil, Roberto; Vallejo Auñón, Luisa; Juma Michilena, Israel Javier(2024)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 24(1), pp. 21 - 36. ISSN: 1131-6837
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer Contrí, G.; Marín García, Antonio(2024)Research Group on Marketing and Innovation in Trade and ServicesPsychology & Marketing, 41(2), pp. 240 - 253. ISSN: 0742-6046
Juma Michilena, Israel; Ruiz Molina, Mª Eugenia; Gil Saura, Irene; Belda Miquel, Sergio(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational review of public and nonprofit marketing, 21(3), pp. 1 - 29. ISSN: 1865-1984
Berenguer-Contri, G.; Gil-Saura, I.; Gallarza, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesConsumer Behavior in Tourism and Hospitality, Vol. 19(No 4), pp. 537 - 550. ISSN: 2752-6666
Bordian, M., Gil-Saura, I., Berenguer-Contri, G, Ruiz-Molina, M.E., Marín-García, A.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Marketing Analytics, 12, pp. 717 - 733. ISSN: 2050-3318
Haro-Sosa, G., Moliner-Velázquez, B.; Gil-Saura, I. y Fuentes-Blasco, M(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Theoretical And Applied Electronic Commerce Research, 19, pp. 993 - 1012. ISSN: 0718-1876
Haro-Sosa, G., Moliner-Velázquez, B.; Gil-Saura, I. y Fuentes-Blasco, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Theoretical And Applied Electronic Commerce Research, 19, pp. 615 - 632. ISSN: 0718-1876
Hervás Cortina, Carmen María; Gil-Saura, Irene; Ruiz Molina, María Eugenia(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Tourism and Services, 29(15), pp. 111 - 132. ISSN: 1804-5650
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Maria-Eugenia; Moise, Mihaela(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 52(7/8), pp. 737 - 753. ISSN: 0959-0552
Montesdeoca-Calderón, M. G., Gil-Saura, I., Ruiz-Molina. M. E. y Martín-Ríos, C.(2024)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 16(22), p. 9990. ISSN: 2071-1050
Bordian, M.; Fuentes-Blasco, M.; Gil-Saura, I. y Moliner-Velázquez, B.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Theoretical And Applied Electronic Commerce Research, 19, pp. 1599 - 1615. ISSN: 0718-1876
MG Montesdeoca-Calderón, I Gil-Saura, ME Ruiz-Molina, C Martin-Rios(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Gastronomy And Food Science, 35(March), pp. 1 - 12. ISSN: 1878-450X
Bordian, M., Gil-Saura, I., Seric, M.(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 37(2), pp. 155 - 167. ISSN: 0887-6045
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2023)Research Group on Marketing and Innovation in Trade and ServicesEconomic Research-Ekonomska Istrazivanja, 36(3), p. 2218475. ISSN: 1331-677X
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2023)Research Group on Marketing and Innovation in Trade and ServicesEuropean Research On Management And Business Economics, 29(1), pp. 1 - 8. ISSN: 2444-8834
Justavino-Castillo, M.E.; Gil-Saura, I.; Fuentes-Blasco, M.; Moliner-Velázquez, B.; Servera-Francés, D.(2023)Research Group on Marketing and Innovation in Trade and ServicesWMU Journal of Maritime Affairs. ISSN: 1651-436X
Gallarza, Martina; Gil-Saura, Irene; Arteaga, Francisco(2023)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Tourism Research, 35, p. 3510. ISSN: 1994-7658
Ruiz-Molina, M.E., Gil-Saura, I., Moise, M.S. Marín-García, A.(2023)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 36(2), pp. 2892 - 2914. ISSN: 1331-677X
Moliner Velázquez, Beatriz; Fuentes Blasco, Maria; Gil Saura, Irene(2023)Research Group on Marketing and Innovation in Trade and ServicesService Business, 17, pp. 557 - 578. ISSN: 1862-8516
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer-Contrí, Gloria(2023)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal. ISSN: 0007-070X
Juma-Michilena, Israel; Ruiz-Molina, Mª Eugenia; Gil-Saura, Irene; Belda-Miquel, Sergio(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal of Consumer Affairs, 57(1), pp. 1304 - 1323. ISSN: 0022-0078
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Fuentes-Blasco, María(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 51(3), pp. 366 - 385. ISSN: 0959-0552
Irene Gil-Saura; Maria-Eugenia Ruiz-Molina; Antonio Marín-García; Géraldine Michel(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 51(11), pp. 1477 - 1496. ISSN: 0959-0552
Bordian, M., Gil-Saura, I., Seric, M. & Berenguer-Contri, G.(2023)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Tourism Research, 35, p. 3508. ISSN: 1994-7658
A Marín-García; I Gil-Saura; ME Ruiz-Molina; G Berenguer-Contri(2023)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 39(169), pp. 533 - 542. ISSN: 0123-5923
E Lora Porras, A Mollá Descals, I Gil Saura(2023)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 39(169), pp. 489 - 501. ISSN: 0123-5923
Bordian, M., Gil-Saura, I. & Seric, M.(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal For East European Management Studies, 28(2), pp. 347 - 373. ISSN: 0949-6181
Cantó, M.; Frasquet, M.; Gil-Saura, I.; de Mozota, B.B.(2023)Research Group on Marketing and Innovation in Trade and ServicesShe Ji, 9(3), pp. 379 - 401. ISSN: 2405-8726
Juma-Michilena, Israel; Ruiz-Molina, Mª Eugenia; Gil-Saura, Irene; Belda-Miquel, Sergio(2023)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 36(3), p. 2264373. ISSN: 1331-677X
Justavino-Castillo, M.E., Gil-Saura, I., Fuentes-Blasco, M. Moliner-Velázquez, B.(2023)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 36(2), p. 21422830. ISSN: 1331-677X
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; Gil-Saura, Irene(2022)Research Group on Marketing and Innovation in Trade and ServicesJournal of Hospitality and Tourism Insights, 5(2), pp. 377 - 393. ISSN: 2514-9792
Ruiz Molina, M.E.; Belda-Miquel, S.; Hytti, A.; Gil-Saura, I.(2022)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal, 124(2), pp. 462 - 492. ISSN: 0007-070X
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2022)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 35(1), pp. 546 - 563. ISSN: 1331-677X
Haro-Sosa, G.L., Moliner-Velázquez, B., Gil-Saura, I.(2022)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 38(162), pp. 17 - 31. ISSN: 0123-5923
Justavino-Castillo, Milva E.; Gil-Saura, Irene; Fuentes-Blasco, María; Moliner-Velázquez, Beatriz.(2022)Research Group on Marketing and Innovation in Trade and ServicesRevista perspectiva empresarial (Sabaneta). ISSN: 2389-8186
Bordian, M., Gil-Saura, I., & Seric, M.(2022)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 22(1), pp. 7 - 20. ISSN: 1131-6837
Justavino-Castillo, M.E.; Gil-Saura, I.; Fuentes-Blasco, M.; Moliner-Velázquez, B.(2022)Research Group on Marketing and Innovation in Trade and ServicesEconomic Research-Ekonomska Istrazivanja, 36(2), p. 2142830. ISSN: 1331-677X
Cantó Primo, M.; Gil-Saura, I.; Frasquet-Deltoro, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 30(2), pp. 231 - 243. ISSN: 1061-0421
Moise, M.S.; Gil-Saura, I.; Ruiz-Molina, M.E.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal of Hospitality and Tourism Insights, 4(5), pp. 722 - 738. ISSN: 2514-9792
Moliner Velázquez, Beatriz; Fuentes Blasco, Maria; Gil Saura, Irene(2021)Research Group on Marketing and Innovation in Trade and ServicesService Business, 15, pp. 103 - 130. ISSN: 1862-8516
Cantó, M.; Frasquet, M.; Gil-Saura, I.(2021)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal Of Innovation Management, 24(1), pp. 131 - 149. ISSN: 1460-1060
Vicente Sales-Vivó, Irene Gil-Saura, Martina G Gallarza(2021)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 49(7), pp. 941 - 967. ISSN: 0959-0552
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Gloria Berenguer-Contrí(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(2), p. 1010. ISSN: 2071-1050
Vicente Sales-Vivó; Irene Gil-Saura; Martina G Gallarza(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(1), p. 152. ISSN: 2071-1050
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesFrontiers In Psychology, 12(678991), pp. 1 - 14. ISSN: 1664-1078
Moise, Mihaela Simona; Gil-Saura, Irene; Ruiz-Molina, María Eugenia(2021)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 37(160), pp. 425 - 438. ISSN: 0123-5923
Ruiz-Molina, María Eugenia; Gil-Saura, Irene; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(22, 12738), pp. 1 - 3. ISSN: 2071-1050
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 35(8), pp. 1092 - 1103. ISSN: 0887-6045
Mariia Bordian; Irene Gil-Saura(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(19), p. 10785. ISSN: 2071-1050
Mihaela Simona Moise, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2021)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 34(1), pp. 3508 - 3529. ISSN: 1331-677X
A Marin Garcia, I Gil-Saura, ME Ruiz-Molina(2021)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 37(161), pp. 622 - 635. ISSN: 0123-5923
Bordian, M., Gil-Saura, I., Seric, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesRevista perspectiva empresarial (Sabaneta), 8(1), pp. 55 - 70. ISSN: 2389-8186
Gil-Saura, I.; Ruiz-Molina, ME.; Berenguer-Contrí, G.; Seric, M.(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 19(4), pp. 253 - 286. ISSN: 1533-2667
G.Gallarza, M.; Gil-Saura, I.; Arteaga-Moreno, F.(2020)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 20(1), pp. 65 - 88. ISSN: 1131-6837
Sales-Vivo, Vicente; Gil-Saura, Irene; Gallarza, Martina(2020)Research Group on Marketing and Innovation in Trade and ServicesMarketing Intelligence & Planning, 38(7), pp. 941 - 955. ISSN: 0263-4503
Berenguer-Contri, Gloria; Gallarza, Martina G.; Ruiz-Molina, Maria-Eugenia; Gil-Saura, Irene(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 35(7), pp. 1251 - 1271. ISSN: 0885-8624
Gallarza, M.G. y Gil, I.(2020)Research Group on Marketing and Innovation in Trade and ServicesTourism Review, 75(1), pp. 41 - 44. ISSN: 1660-5373
Fuentes-Blasco, M.; Moliner-Velázquez, B.; Servera-Francés, D.; Gil-Saura, I.(2020)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 20(2), pp. 97 - 122. ISSN: 1131-6837
I Sánchez-González, I Gil-Saura, ME Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 36(154), pp. 27 - 42. ISSN: 0123-5923
Mihaela Simona Moise, Irene Gil-Saura and María-Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 12. ISSN: 2071-1050
María Gabriela Montesdeoca-Calderón; Irene Gil-Saura; María Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 36(154), pp. 100 - 113. ISSN: 0123-5923
I Sánchez-González, I Gil-Saura, ME Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 12. ISSN: 2071-1050
Nathalie Peña-García, Irene Gil-Saura, Augusto Rodríguez-Orejuela, José Ribamar Siqueira-Junior(2020)Research Group on Marketing and Innovation in Trade and ServicesHeliyon, 6. ISSN: 2405-8440
Antonio Marín-García, Irene Gil-Saura and M. Eugenia Ruíz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 29(5), pp. 601 - 615. ISSN: 1061-0421
Antonio Marín García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 20(3), pp. 29 - 40. ISSN: 1131-6837
Milva Eileen Justavino-Castillo, Irene Gil-Saura, María Fuentes-Blasco(2020)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 36(157), pp. 377 - 390. ISSN: 0123-5923
Moise, M.S., Gil-Saura, I., Seric, M. & Ruiz-Molina, M.E.(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 25, pp. 646 - 657. ISSN: 1350-231X
MG Gallarza, I Gil Saura, F Arteaga Moreno(2020)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión. ISSN: 1131-6837
Llopis-Amorós, M.P.; Gil-Saura, I.; Ruiz-Molina, M.E.; Fuentes-Blasco, M.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Management, 40, pp. 134 - 144. ISSN: 1447-6770
Moise, M.S.; Gil-Saura, I.; Seric, M.; Ruiz-Molina, M.E.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 26(6), pp. 646 - 657. ISSN: 1350-231X
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 26(6), pp. 658 - 674. ISSN: 1350-231X
Ruíz-Martínez, A.; Frasquet, M.; Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 34(8), pp. 1866 - 1878. ISSN: 0885-8624
Seric, M. & Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Contemporary Hospitality Management, 31(9), pp. 3526 - 3546. ISSN: 0959-6119
Ruiz-Molina, M.; Gil-Saura, I.; Berenguer-Contri, G.; Auch, C.(2019)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Training and Development, 43(7/8), pp. 719 - 735. ISSN: 2046-9012
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Technology, 10(2), pp. 153 - 168. ISSN: 1757-9880
Moliner Velázquez, Beatriz; Fuentes Blasco, M.; Servera-Francés, D.; Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesService Business, 13(1), pp. 199 - 224. ISSN: 1862-8516
Gallarza, M.G.; Arteaga, F.; Gil, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesTourism Management Perspectives, 31, pp. 254 - 268. ISSN: 2211-9736
Marín García, A.; Gil Saura, I.; Ruiz Molina, M.E.(2019)Research Group on Marketing and Innovation in Trade and ServicesUniversia Business Review, pp. 132 - 171. ISSN: 1698-5117
Seric, M., Mikulic, J. & Gil-Saura, I.(2018)Research Group on Marketing and Innovation in Trade and ServicesCurrent Issues In Tourism, 21(14), pp. 1621 - 1643. ISSN: 1368-3500
Llopis-Amorós, M.P.; Gil-Saura, I.; Ruiz-Molina, M.E.(2018)Research Group on Marketing and Innovation in Trade and ServicesEvent Management, 22(5), pp. 825 - 848. ISSN: 1525-9951
Moise, M.-S., Gil-Saura, I.; Ruiz-Molina, M.E.(2018)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Tourism Research, 20, pp. 92 - 104. ISSN: 1994-7658
Ruiz-Molina, M.E.; Gallarza, M.; Gil-Saura, I.(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 32(7), pp. 850 - 867. ISSN: 0887-6045
Ruiz-Molina, M.E.; Servera-Francés, D.; Arteaga-Moreno, F.; Gil-Saura, I.(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Technology, 9(3), pp. 280 - 294. ISSN: 1757-9880
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, E.(2018)Research Group on Marketing and Innovation in Trade and ServicesTransport, 33(5), pp. 1184 - 1195. ISSN: 1648-4142
Peña-García, N.; Gil-Saura, I.; Rodríguez-Orejuela, A.(2018)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 28(69), pp. 117 - 131. ISSN: 0121-5051
Ruiz Martínez, Alfonso, Gil Saura, Irene, Frasquet del Toro, Marta(2018)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 56(8), pp. 1716 - 1733. ISSN: 0025-1747
Peña-García, N.; Gil-Saura, I.; Rodríguez-Orejuela, A.(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Electronic Commerce Research, 19(4), pp. 336 - 356. ISSN: 1938-9027
Seric, M, Gil-Saura, I. & Mikulic, J.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Vacation Marketing, 23(2), pp. 133 - 144. ISSN: 1356-7667
Gil-Saura, I., Berenguer-Contrí, G., Ruiz-Molina, E.;Ospina-Pinzón, S.(2017)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Transport Economics, 44(1), pp. 99 - 118. ISSN: 0391-8440
Fuentes-Blasco, M., Moliner-Velázquez, B. y Gil-Saura, I.(2017)Research Group on Marketing and Innovation in Trade and ServicesTourism Economics, 23(2), pp. 460 - 468. ISSN: 1354-8166
Gil-Saura, I., Seric, M., Ruiz-Molina, M.E., Berenguer-Contrí, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(2), pp. 193 - 208. ISSN: 1350-231X
Fuentes Blasco, M.; Moliner-Velázquez, B.; Servera-Francés, D. and Gil-Saura, I.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 26(6), pp. 650 - 666. ISSN: 1061-0421
Fuentes-Blasco, M.; Moliner-Velázquez, B. and Gil-Saura, I.(2017)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 55(7), pp. 1558 - 1577. ISSN: 0025-1747
Ruiz-Molina, M.E.; Gil-Saura, I. and Servera-Francés, D.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 31(2), pp. 131 - 141. ISSN: 0887-6045
Marin Garcia, A. and Gil-Saura, I.(2017)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 17(2), pp. 109 - 133. ISSN: 1131-6837
Gallarza, M.; Gil-Saura, I and Arteaga-Moreno, F.(2017)Exploring competing models on sacrifices, quality, value, satisfaction and loyalty with PLS and partial correlations.European Journal of Tourism Research, 17, pp. 116 - 135. ISSN: 1994-7658
G Gallarza, M.; Arteaga, F.; Del Chiappa, G.; Gil-Saura, I. and Holbrook, M.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Service Management, 28(4), pp. 724 - 762. ISSN: 1757-5818
Fuentes-Blasco, M.; Moliner-Velázquez, B. and Gil-Saura, I.(2017)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 55(7), pp. 1441 - 1459. ISSN: 0025-1747
Gil Saura, I.; Berenguer-Contrí, G.; Ruiz Molina, M.E. and Michel, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(Issue 6), pp. 546 - 561. ISSN: 1350-231X
Moise, M.S., Gil-Saura, I. y Ruiz-Molina, M.E.(2017)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme(60), pp. 65 - 82. ISSN: 0214-8021
G. Gallarza, M.; Arteaga, F.; Del Chiappa, G.; Gil-Saura, I.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 30(2), pp. 165 - 185. ISSN: 0887-6045
Seric, M. Gil-Saura, I., & Mollá-Descals, A.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Service Theory And Practice, 26(1), pp. 2 - 27. ISSN: 2055-6225
G. Gallarza, M.; Ruiz-Molina, M.E.; Gil-Saura, I.(2016)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 54(4), pp. 981 - 1003. ISSN: 0025-1747
G.Gallarza-Granizo, M.G; Gil-Saura, I.; Ruiz-Molina, M.E.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 15(3). ISSN: 1533-2667
Seric, M., Gil-Saura, I., & Mikulic, J.(2016)Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing: A cross-cultural approach.Tržište (Zagreb), 28(2), pp. 159 - 172. ISSN: 0353-4790
Seric, M., Gil Saura, I., & Garbin Pranicevic, D.(2016)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 29(1), pp. 1091 - 1108. ISSN: 1331-677X
Seric, M., Gil-Saura, I., & Garbin-Pranicevic, D.(2016)Research Group on Marketing and Innovation in Trade and ServicesTourism and Hospitality Management, 22(1), pp. 69 - 85. ISSN: 1330-7533
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 25(7), pp. 642 - 650. ISSN: 1061-0421
Ruiz, M.E.; Gil, I.; Moliner, B.(2015)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 14(1), pp. 1 - 15. ISSN: 1533-2667
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2015)Research Group on Marketing and Innovation in Trade and ServicesAcademia-Revista Latinoamericana de Administracion, 28(2), pp. 227 - 250. ISSN: 1012-8255
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Gil-Saura, I.(2015)Research Group on Marketing and Innovation in Trade and ServicesWulfenia, 22(3), pp. 83 - 105. ISSN: 1561-882X
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, M.E.; Ospina, S.(2015)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 25(58), pp. 105 - 124. ISSN: 0121-5051
Moliner B.; G. Gallarza M.; Gil-Saura I.; Fuentes, M.(2015)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Turismo, 36, pp. 295 - 313. ISSN: 1139-7861
García-Sanchís, M.; Gil-Saura, I.; Berenguer-Contrí, G.(2015)Research Group on Marketing and Innovation in Trade and ServicesRevista iberoamericana de educación superior, 6(15), pp. 26 - 49. ISSN: 2007-2872
Gallarza, M,G. Arteaga, F. Del Chiappa, G. y Gil-Saura, I.(2015)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Hospitality Management, 47, pp. 140 - 150. ISSN: 0278-4319
Seric, M., Gil-Saura, I. & Ozretic-Dosen, D.(2015)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Contemporary Hospitality Management, 27(5), pp. 958 - 979. ISSN: 0959-6119
Gallarza, M.; Arteaga, F.; Gil, I.(2015)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality Marketing & Management, 24(8), pp. 857 - 893. ISSN: 1936-8623
Moliner-Velázquez, B.; Fuentes-Blasco, M. y Gil-Saura, I.(2014)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 29(3), pp. 215 - 226. ISSN: 0885-8624
Seric, M., Gil-Saura, I. & Ruiz-Molina, M.E.(2014)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Hospitality Management, 39(May), pp. 144 - 156. ISSN: 0278-4319
Ruiz-Molina, E.; Gil-Saura, I. y Berenguer-Contrí, G.(2014)Research Group on Marketing and Innovation in Trade and ServicesJournal of Foodservice Business Research, 17(5), pp. 410 - 428. ISSN: 1537-8020
Gil-Saura, I.; Sylvestros, F. y Moliner-Velázquez, B.(2014)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Sales, Retailing and Marketing, 31(1), pp. 61 - 71. ISSN: 2045-810X
Moliner-Velázquez, B.; Gil-Saura, I. y Ruiz-Molina, E.(2014)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme, 55, pp. 1 - 23. ISSN: 0214-8021
Fuentes-Blasco, M.; Moliner-Velázquez, B. y Gil-Saura, I.(2014)Research Group on Marketing and Innovation in Trade and ServicesRevista Española de Investigación en Marketing.ESIC, 18, pp. 78 - 92. ISSN: 1138-1442
Moliner Velázquez, B.; Fuentes-Blasco, M. y Gil-Saura, I.(2014)Research Group on Marketing and Innovation in Trade and ServicesRevista de análisis turístico, 18(2), pp. 19 - 31. ISSN: 1885-2564
Mollá Descals, A.; Gil Saura, I.; Berenguer Contrí, G. y Ruiz Molina, M.E.(2014)Research Group on Marketing and Innovation in Trade and ServicesEstudios Turísticos, 202(4). ISSN: 0423-5037
Servera-Francés, David; Arteaga-Moreno, Francisco; Gil-Saura, Irene; G.Gallarza, Martina(2013)Research Group on Marketing and Innovation in Trade and ServicesApplied Stochastic Models in Business and Industry, 29, pp. 241 - 253. ISSN: 1524-1904
Martina G. Gallarza; Francisco Arteaga e Irene Gil-Saura(2013)The value of volunteering in special events: A longitudinal study.Annals of Tourism Research, 40(1), pp. 105 - 131. ISSN: 0160-7383
Martina G.Gallarza; Irene Gil Saura; Francisco Arteaga Moreno(2013)Research Group on Marketing and Innovation in Trade and ServicesTourism Review, 68(1), pp. 3 - 20. ISSN: 1660-5373
Ruiz-Molina, M.E., Gil-Saura, I. & Seric, M.(2013)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Technology, 4(2), pp. 96 - 118. ISSN: 1757-9880
Seric, M., Gil-Saura, I. & Mollá-Descals, A.(2013)Research Group on Marketing and Innovation in Trade and ServicesAD research, 7(7), pp. 94 - 115. ISSN: 1889-7304
Seric, M., Gil-Saura, I. & Mollá-Descals, A.(2013)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 12(2), pp. 114 - 140. ISSN: 1533-2667
Gil-Saura, I.; Ruiz-Molina, M.E.; Michel, G.; Corraliza-Zapata, A.(2013)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 23(2), pp. 111 - 136. ISSN: 0959-3969
Ruiz Molina, M.E.; Moliner Velázquez, B. y Gil Saura, I.;(2013)Research Group on Marketing and Innovation in Trade and ServicesRevista de análisis turístico, 13 (1)(1), pp. 61 - 70. ISSN: 1885-2564
Sylvestros, K.F.; Gil Saura, I. y Moliner Velázquez, B.(2013)Research Group on Marketing and Innovation in Trade and ServicesJournal of Euromarketing, 22(4). ISSN: 1049-6483
Gil-Saura, Irene; Ruiz-Molina, Eugenia(2012)Research Group on Marketing and Innovation in Trade and ServicesDistribución y Consumo, 121, pp. 72 - 78. ISSN: 1132-0176
Seric, M. & Gil-Saura, I.(2012)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme, 52, pp. 1 - 21. ISSN: 0214-8021
Seric, M. & Gil-Saura, I.(2012)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality Marketing & Management, 21, pp. 821 - 851. ISSN: 1936-8623
Seric, M. & Gil-Saura, I.(2012)Research Group on Marketing and Innovation in Trade and ServicesActa Turistica, 24, pp. 7 - 38. ISSN: 0353-4316
Seric, M. & Gil-Saura, I.(2012)Research Group on Marketing and Innovation in Trade and ServicesTržište (Zagreb), XXIV(1), pp. 67 - 83. ISSN: 0353-4790
Ruiz-Molina, María Eugenia; Gil-Saura, Irene; Moliner-Velázquez, Beatriz(2012)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Environment and Sustainable Development, 11(2), pp. 148 - 163. ISSN: 1474-6778
Ruiz Molina, M.E.; Gil Saura, I.(2012)Relationship and market conditions: Outcomes in marketing channels.Journal Of Business-To-Business Marketing, 9(4), pp. 289 - 308. ISSN: 1051-712X
Ruiz Molina, M.E.; Gil Saura, I.; Moliner Velázquez, B.(2012)Tecnologías de la información en el sector hotelero y sus implicaciones en las relaciones empresa-cliente.Revista de análisis turístico, 13(1), pp. 11 - 26. ISSN: 1885-2564
Seric, M. & Gil-Saura, I.(2012)La investigación en torno a la Comunicación Integrada de Marketing: Una revisión.Cuadernos de Administración (Pontificia Universidad Javeriana), 25 (44), pp. 63 - 92. ISSN: 0120-3592
Fuentes, M.; Gil, I.; Berenguer, G. y Moliner, B.(2011)Research Group on Marketing and Innovation in Trade and ServicesJournal of Marketing Trends, 1(6), pp. 23 - 34. ISSN: 1961-7798
G.Gallarza, M.; Gil-Saura, I. y Holbrook, M.(2011)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Consumer Behaviour, 10(4), pp. 179 - 191. ISSN: 1472-0817
Moliner Velázquez, B.; Gil Saura, I. y Ruiz Molina, M.E.(2011)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Vacation Marketing, 17(1), pp. 65 - 81. ISSN: 1356-7667
Gil Saura, I. y Ruiz Molina, E.(2011)Research Group on Marketing and Innovation in Trade and ServicesService Industries Journal, 31(7), pp. 1109 - 1123. ISSN: 0264-2069
G.Gallarza, M.; Gil-Saura, I. y Arteaga, F.(2011)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme, 49-50. ISSN: 0214-8021
Fuentes-Blasco, M. y Gil-Saura, I.(2011)Research Group on Marketing and Innovation in Trade and ServicesInformación comercial española, 861(Julio-Agosto), pp. 177 - 191. ISSN: 0019-977X
Servera Francés, D.; Arteaga-Moreno, F. y Gil Saura, I.(2011)Estimación de modelos causales con PLS: Una aplicación al valor logístico.Estadística Española, 53(176), pp. 95 - 128. ISSN: 0014-1151
Llopis, M.P. y Gil-Saura, I.(2011)Research Group on Marketing and Innovation in Trade and ServicesGran Tour. Revista de Investigaciones Turisticas, 4, pp. 31 - 61. ISSN: 2172-8690
Ruiz-Molina, M.E.; Gil-Saura, I. y Moliner-Velazquez, B.(2011)Research Group on Marketing and Innovation in Trade and ServicesService Business, 5(1), pp. 1 - 12. ISSN: 1862-8516
Ruiz-Molina, M.E.; Gil-Saura, I. y Arteaga-Moreno, F.(2011)Research Group on Marketing and Innovation in Trade and ServicesIndustrial Management & Data Systems, 111(5), pp. 791 - 808. ISSN: 0263-5577
Ospina, S. y Gil-Saura, I.(2011)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Administración, 24(43), pp. 35 - 57. ISSN: 0120-4645
Gil-Saura, I. y Ruiz-Molina, M.E(2011)Research Group on Marketing and Innovation in Trade and ServicesCAB reviews. Perspectives in agriculture, veterinary science, nutrition and natural resources, 6(13), pp. 1 - 6. ISSN: 1749-8848
Seric, M. & Gil Saura, I.(2011)Research Group on Marketing and Innovation in Trade and ServicesJournal of Retail and Leisure Property, 9(5), pp. 401 - 414. ISSN: 1479-1110
Seric, M. & Gil Saura, I.(2011)Valor de marca en los hoteles de alta categoría: Un análisis desde la perspectiva del huésped según su país de origen.Gran Tour. Revista de Investigaciones Turisticas(3), pp. 10 - 30. ISSN: 2172-8690
Seric, M. & Gil Saura, I.(2011)Analysis of high-quality hotels of Croatia from the hotel-guest approach.European Research On Management And Business Economics, 17(3), pp. 127 - 149. ISSN: 2444-8834
Ruiz, E.; Gil, I. y Berenguer, G.(2010)Research Group on Marketing and Innovation in Trade and ServicesJournal of Foodservice Business Research, 13(2), pp. 98 - 113. ISSN: 1537-8020
Fuentes-Blasco, M.; Gil-Saura, I.; Berenguer-Contrí, G. y Moliner-Velázquez, B.(2010)Research Group on Marketing and Innovation in Trade and ServicesService Industries Journal, 30(11), pp. 1837 - 1852. ISSN: 0264-2069
Gil, I.; Servera, D. y Fuentes, M.(2010)Research Group on Marketing and Innovation in Trade and ServicesIndustrial Marketing Management, 39, pp. 493 - 506. ISSN: 0019-8501
Moliner, B.; Gil, I. y Berenguer, G.(2010)Research Group on Marketing and Innovation in Trade and ServicesJournal of Retail and Leisure Property, 9(4), pp. 319 - 335. ISSN: 1479-1110
G. Gallarza, M, Servera Francés, D., Arteaga Moreno, F. y Gil Saura, I.(2010)La dimensionalidad de valor en la experiencia de voluntario en un mega-evento turístico.Revista Europea de Dirección y Economía de la Empresa, 19(4), pp. 149 - 170. ISSN: 1019-6838
Ruiz Molina, E.; Gil Saura, I.; Moliner Velázquez, B.(2010)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Sustainable Economy, 2(1), pp. 1 - 15. ISSN: 1756-5804
Ruiz-Molina, M.E.; Gil-Saura, I. y Calderón-García, H.(2010)El efecto moderador de la edad en la relación entre el valor percibido, las TIC del minorista y la lealtad del cliente.Cuadernos de economía y dirección de la empresa, 43, pp. 65 - 92. ISSN: 1138-5758
Servera-Francés, D.; Gil-Saura, I. y Fuentes-Blasco, M.(2010)Information Technology and logistics quality: a basis for companies' segmentation.International Journal of Management and Enterprise Development, 8(4), pp. 398 - 416. ISSN: 1468-4330
Ruiz Molina, M.E., Gil Saura, I. y Moliner Velazquez, B,(2010)Good environmental practices for hospitality and tourism. The role of information and communication technologies.Management of Environmental Quality: An International Journal, 21(4), pp. 464 - 476. ISSN: 1477-7835
Moliner Velázquez, B.; Fuentes Blasco, M.; Gil Saura, I. y Berenguer Contrí, G.(2010)Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant.Journal Of Services Marketing, 24(7), pp. 532 - 545. ISSN: 0887-6045
Gil-Saura, I.; Ruiz-Molina, E. y Calderón-García, H.(2010)Research Group on Marketing and Innovation in Trade and ServicesJournal of Retail and Leisure Property, 9(4), pp. 357 - 371. ISSN: 1479-1110
Ruiz Molina, E.; Gil-Saura, I. y Moliner Velázquez, H.(2010)The role of information technology in relationships between travel agencies and their suppliers.Journal Of Hospitality And Tourism Technology, 1(2), pp. 144 - 162. ISSN: 1757-9880
Ruiz-Molina, M.E.; Gil-Saura, I. y Calderón-García, H.(2010)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Technology Marketing, 5(3), pp. 219 - 233. ISSN: 1741-878X
Moliner Velázquez, B.; Gil Saura, I.; Ruíz Molina, M.E.(2010)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme, 47-48, pp. 59 - 73. ISSN: 0214-8021
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Fuentes-Blasco, María(2022)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management. ISSN: 0959-0552
Cantó Primo, Mónica; Frasquet-Deltoro, Marta; Gil-Saura, Irene(2021)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal Of Innovation Management, 24(1 ), pp. 131 - 149. ISSN: 1460-1060
Journal Publications
Alejandro Mollá Descals; Agustín Rovira Lara; Irene Gil Saura; Marta Frasquet del Toro,(2024).Los servicios comerciales valencianos: mercados municipales, venta no sedentaria, centros comerciales e hipermercados, y omercios de alimentación.Hermosilla, J. (coord.): Atlas de Geografía Económica de la Comunitat Valenciana.. (pp. 256 - 265)..
Bordian, M.; Gil Saura, I.; Berenguer-Contri, G.; Ruiz Molina, M.E.; Marín García, A.,(2023).Impulsando la co-creación de valor y el capital de marca a través de las prácticas sostenibles y la innovación relacional.La experiencia Turística como clave de éxito.. (pp. 395 - 418)..
Moise, M.S.; Gil Saura, I.; Ruiz Molina, M.E.; Marín García, A.,(2023).¿Cómo afecta la gestión de energía y residuos a la experiencia del huésped? El rol moderador de la edad.Lapiedra R. y Rodríguez, R.M. (eds.), La experiencia turística como clave de éxito.. (pp. 419 - 442)..
Marín García, A.; Gil Saura, I.; Ruiz Molina, M.E.; Moise, M.S.,(2023).¿Cómo valoran la innovación relacional y las prácticas "verdes" distintos tipos de huéspedes.Lapiedra R. y Rodríguez, R.M. (eds.), La experiencia turística como clave de éxito.. (pp. 357 - 380)..
Hervás Cortina, C.M.; Ruiz Molina, M.E.; Gil Saura, I.,(2023).La influencia de las comunicaciones sobre el destino turístico en la intención del turista de comunicar su experiencia online.Lapiedra R. y Rodríguez, R.M. (eds.), La experiencia turística como clave de éxito.. (pp. 543 - 568)..
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia,(2022).How does sustainability affect consumer satisfaction in retailing?.Bhattacharyya, J., Kumar Dash, M., Hewege, C.R., Balaji, M.S., Lim, W.M. (Eds.), Social and Sustainability Marketing: A casebook for reaching your socially responsible consumers through Marketing Science.. (pp. 225 - 247)..
Bordian, M., Gil Saura, I. & Seric, M.,(2022).CIM sobre la sostenibilidad y conocimiento ecológico: un análisis comparado entre huéspedes de Ucrania y España.Turismo con R mayúscula: reconstruyendo, reactivando y redirigiendo el sector turístico hacia un nuevo tiempo.. (pp. 285 - 305)..
Moise, M.S.; Gil Saura, I.; Ruiz Molina, M.E.,(2022).¿Influyen la co-creación de valor y las 'prácticas verdes' en el valor de marca del hotel? El rol moderador de la nacionalidad.Lapiedra R. y Rodríguez, R.M. (eds.), Turismo con R mayúscula. Reconstruyendo, Reactivando y Redirigiendo el sector turístico hacia un nuevo tiempo.. (pp. 437 - 461)..
Vallejo-Auñón, l. Gil, R., Berenguer-Contri, G., Gil-Saura, I.,(2022).Impulsando la confianza y el compromiso a través de la tecnología y la co-creación: la ruta hacia la lealtad en contextos B2B.Turismo con R mayúscula: reconstruyendo, reactivando y redirigiendo el sector turístico hacia un nuevo tiempo.. (pp. 81 - 100)..
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Maria Fuentes-Blasco,(2022).THE INFLUENCE OF CUSTOMER HETEROGENEITY ON THE RELATIONSHIP BETWEEN SUSTAINABILITY AND BRAND EQUITY IN RETAILING.Proceedings of the QUIS17. The 17th International Research Symposium on Service Excellence in Management... (pp. 67 - 71)..
Other publications
- ContraerExpandirBERENGUER CONTRI, GLORIAPDI-Catedratic/a d'UniversitatCoordinador/a de Programa de Doctorat
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Gloria Berenguer-Contrí(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(2), p. 1010. ISSN: 2071-1050
Ruiz-Molina, María Eugenia; Gil-Saura, Irene; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(22, 12738), pp. 1 - 3. ISSN: 2071-1050
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesFrontiers In Psychology, 12(678991), pp. 1 - 14. ISSN: 1664-1078
Villarroel Puma, Marco; Berenguer Contrí, Gloria(2020)Research Group on Marketing and Innovation in Trade and ServicesRevista Venezolana de Gerencia, Año 25(Número esp. 3), pp. 267 - 283. ISSN: 1315-9984
Gil-Saura, I.; Ruiz-Molina, ME.; Berenguer-Contrí, G.; Seric, M.(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 19(4), pp. 253 - 286. ISSN: 1533-2667
Berenguer-Contri, Gloria; Gallarza, Martina G.; Ruiz-Molina, Maria-Eugenia; Gil-Saura, Irene(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 35(7), pp. 1251 - 1271. ISSN: 0885-8624
Ruiz-Molina, M.; Gil-Saura, I.; Berenguer-Contri, G.; Auch, C.(2019)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Training and Development, 43(7/8), pp. 719 - 735. ISSN: 2046-9012
González-Mansilla, O.; Berenguer-Contrí, G.; Serra-Cantallops, A.(2019)Research Group on Marketing and Innovation in Trade and ServicesTourism Management, 75, pp. 51 - 65. ISSN: 0261-5177
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, E.(2018)Research Group on Marketing and Innovation in Trade and ServicesTransport, 33(5), pp. 1184 - 1195. ISSN: 1648-4142
Gil-Saura, I., Seric, M., Ruiz-Molina, M.E., Berenguer-Contrí, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(2), pp. 193 - 208. ISSN: 1350-231X
Gil Saura, I.; Berenguer-Contrí, G.; Ruiz Molina, M.E. and Michel, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(Issue 6), pp. 546 - 561. ISSN: 1350-231X
Gil-Saura, I., Berenguer-Contrí, G., Ruiz-Molina, E.;Ospina-Pinzón, S.(2017)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Transport Economics, 44(1), pp. 99 - 118. ISSN: 0391-8440
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 25(7), pp. 642 - 650. ISSN: 1061-0421
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, M.E.; Ospina, S.(2015)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 25(58), pp. 105 - 124. ISSN: 0121-5051
García-Sanchís, M.; Gil-Saura, I.; Berenguer-Contrí, G.(2015)Research Group on Marketing and Innovation in Trade and ServicesRevista iberoamericana de educación superior, 6(15), pp. 26 - 49. ISSN: 2007-2872
Ruiz-Molina, E.; Gil-Saura, I. y Berenguer-Contrí, G.(2014)Research Group on Marketing and Innovation in Trade and ServicesJournal of Foodservice Business Research, 17(5), pp. 410 - 428. ISSN: 1537-8020
Mollá Descals, A.; Gil Saura, I.; Berenguer Contrí, G. y Ruiz Molina, M.E.(2014)Research Group on Marketing and Innovation in Trade and ServicesEstudios Turísticos, 202(4). ISSN: 0423-5037
Cuadrado García, Manuel; Berenguer Contrí, Gloria; Miquel Romero, María José; Pérez Cabañero, Carmen(2014)Research Group on Marketing and Innovation in Trade and ServicesPeriférica(15), pp. 499 - 512. ISSN: 1577-1172
Luna-Cortes,G.;Berenguer-Contri,G.(2013)Research Group on Marketing and Innovation in Trade and ServicesEstudios y Perspectivas en Turismo, 22, pp. 410 - 424. ISSN: 0327-5841
Luna-Cortes, G.; Berenguer-Contri, G.(2013)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme, 523(Enero/junio), pp. 18 - 43. ISSN: 0214-8021
Luna-Cortés, G.; Berenguer-Contrí, G.(2012)Research Group on Marketing and Innovation in Trade and ServicesGran Tour. Revista de Investigaciones Turisticas(5), pp. 27 - 53. ISSN: 2172-8690
Moliner Velázquez, B.; Berenguer Contrí, G.(2011)El efecto de la satisfacción del cliente en la lealtad: aplicación en establecimientos minoristas.Cuadernos de Administración, Enero-Junio(42), pp. 101 - 124. ISSN: 0120-4645
Fuentes, M.; Gil, I.; Berenguer, G. y Moliner, B.(2011)Research Group on Marketing and Innovation in Trade and ServicesJournal of Marketing Trends, 1(6), pp. 23 - 34. ISSN: 1961-7798
Ruiz, E.; Gil, I. y Berenguer, G.(2010)Research Group on Marketing and Innovation in Trade and ServicesJournal of Foodservice Business Research, 13(2), pp. 98 - 113. ISSN: 1537-8020
Moliner, B.; Gil, I. y Berenguer, G.(2010)Research Group on Marketing and Innovation in Trade and ServicesJournal of Retail and Leisure Property, 9(4), pp. 319 - 335. ISSN: 1479-1110
Moliner Velázquez, B.; Fuentes Blasco, M.; Gil Saura, I.; Berenguer Contrí, G.(2010)Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant.Journal Of Services Marketing, 24(7), pp. 532 - 545. ISSN: 0887-6045
Moliner, B.; Fuentes, M.; Gil, I.; Berenguer, G.(2010)Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant.Journal Of Services Marketing, 24(7), pp. 532 - 545. ISSN: 0887-6045
Moliner Velázquez, B.; Berenguer Contrí, G.(2010)La lealtad como base de segmentación en el comercio minorista.Información comercial española, 855, pp. 139 - 152. ISSN: 0019-977X
Fuentes-Blasco, M.; Gil-Saura, I.; Berenguer-Contrí, G. y Moliner-Velázquez, B.(2010)Research Group on Marketing and Innovation in Trade and ServicesService Industries Journal, 30(11), pp. 1837 - 1852. ISSN: 0264-2069
Berenguer, G.; Gil, I. y Ruiz, E.(2009)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Hospitality Management, 28(1), pp. 86 - 95. ISSN: 0278-4319
Gil, I.; Berenguer, G. y Ruiz, E.(2009)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Contemporary Hospitality Management, 21(1), pp. 69 - 84. ISSN: 0959-6119
Moliner-Velázquez, B.; Fuentes-Blasco, M.; Berenguer-Contrí, G. y Gil-Saura, I. y(2009)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality Marketing & Management, 18, pp. 653 - 675. ISSN: 1936-8623
Gil-Saura, I.; Berenguer-Contrí, G. y Ruiz-Molina, M.E.(2009)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Retailing And Consumer Services, 16, pp. 232 - 238. ISSN: 0969-6989
Ruiz, E.; Gil, I. y Berenguer, G.(2009)Beneficios relacionales, satisfacción y lealtad en el comercio minorista: una comparativa intersectorial.Investigaciones europeas de dirección y economía de la empresa, 15(1), pp. 95 - 108. ISSN: 1135-2523
Berenguer-Contrí, G.; Ruiz-Molina, M.E. y Gil-Saura, I.(2009)Research Group on Marketing and Innovation in Trade and ServicesJournal of Retail and Leisure Property, 8(1), pp. 57 - 66. ISSN: 1479-1110
Gil Saura, I.; Berenguer Contrí, G.; Ruiz Molina, M.E.(2009)Instrumentos de promoción de los vinos en los Restaurantes de alto nivel.Investigaciones europeas de dirección y economía de la empresa, 15(2), pp. 63 - 76. ISSN: 1135-2523
Berenguer Contrí, G.; Gil Saura, I.; Ruiz Molina, M.E.(2009)La utilización de las tecnologías de la información y la comunicación en las relaciones proveedor-minorista.Boletín de Estudios Económicos. ISSN: 0006-6249
Moliner Velázquez, B.; Gil Saura, I. y Berenguer Contrí, G.(2009)Segmentación de clientes según sus comportamientos de queja en experiencias insatisfactorias en restaurantes.Papers de Turisme, 45, pp. 56 - 74. ISSN: 0214-8021
Ruiz, E.; Gil, I. y Berenguer, G.(2009)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 37(6), pp. 493 - 509. ISSN: 0959-0552
Moliner, B.; Fuentes, M.; Berenguer, G. y Gil, I.(2008)Research Group on Marketing and Innovation in Trade and ServicesEstudios sobre Consumo, 83, pp. 27 - 40. ISSN: 0212-9469
Moliner, B.; Gil, I.; Berenguer, G. y Fuentes, M.(2008)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de economía y dirección de la empresa, 36, pp. 113 - 149. ISSN: 1138-5758
Moliner, B.; Berenguer, G.; Gil, I. y Fuentes, M.(2008)Research Group on Marketing and Innovation in Trade and ServicesInvestigaciones europeas de dirección y economía de la empresa, 14(2), pp. 13 - 33. ISSN: 1135-2523
Gil, I.; Ruiz, E. y Berenguer, G.(2008)Research Group on Marketing and Innovation in Trade and ServicesUniversia Business Review, 18(2), pp. 40 - 53. ISSN: 1698-5117
Gil, I.; Mollá, A.; Ruiz, E. y Berenguer, G.(2008)Research Group on Marketing and Innovation in Trade and ServicesDistribución y Consumo, 98(Marzo-Abril), pp. 94 - 106. ISSN: 1132-0176
Moliner, B.; Berenguer, G.; Gil, I. y Fuentes, M.(2008)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 18(31), pp. 27 - 42. ISSN: 0121-5051
Gil, I.; Ruiz, E. y Berenguer, G.(2008)Research Group on Marketing and Innovation in Trade and ServicesJournal of Wine Research. ISSN: 0957-1264
Berenguer, G.; Gil, I. y Ruiz, E.(2008)Research Group on Marketing and Innovation in Trade and ServicesInformación comercial española, 844(Sept.-Oct.), pp. 219 - 236. ISSN: 0019-977X
Gil, I.; Servera, D.; Berenguer, G. y Fuentes, M.(2008)Research Group on Marketing and Innovation in Trade and ServicesIndustrial Management & Data Systems, 108(5/6), pp. 650 - 668. ISSN: 0263-5577
Gil, I.; Berenguer, G. y Cervera, A.(2008)Research Group on Marketing and Innovation in Trade and ServicesIndustrial Marketing Management, 37(8), pp. 921 - 939. ISSN: 0019-8501
Fuentes, M.; Gil, I.; Berenguer, G. y Moliner, B.(2007)Research Group on Marketing and Innovation in Trade and ServicesRevista internacional de marketing público y no lucrativo = International review on public and non profit marketing, 4. ISSN: 1812-0970
Gil, I.; Berenguer, G.; G.Gallarza, M. y Fuentes, M.(2007)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de economía y dirección de la empresa, 31, pp. 31 - 66. ISSN: 1138-5758
Mollá, A.; Berenguer, G.; Gil, I.; Ruiz, E. y Vallet, T.(2007)Research Group on Marketing and Innovation in Trade and ServicesBoletín Económico de Información Comercial Española., 2927(29), p. 19. ISSN: 0213-3768
Berenguer,G.; Cervera, A.(2006)Influencia del postmodernismo en marketing y comportamiento del consumidor.¿El fin de la era del marketing?.Revista Española de Investigación en Marketing.ESIC, 10(1), pp. 7 - 26. ISSN: 1138-1442
Moliner, B.; Berenguer, G.; Gil, I. y Fuentes, M.(2006)Antecedents to complaint behavior in the context of restaurant goers.The International Review of Retail, Distribution and Consumer Research, 16(5), pp. 493 - 517. ISSN: 0959-3969
Gil, I.; Sánchez, M.; Berenguer, G. y G. Gallarza, M.(2005)Encuentro de servicio, valor percibido y satisfacción del cliente en la relación entre empresas.Cuadernos de Estudios Empresariales, 15, pp. 47 - 72. ISSN: 1131-6985
Gil, I.; Berenguer, G.; Cervera, A. y Moliner, B. (2005).(2005)Relationships among customer orientation, service orientation and job satisfaction in financial services.International Journal of Service Industry Management, 16(5), pp. 497 - 525. ISSN: 0956-4233
Berenguer, G.; Cerver, E., de la Torre, A.; Torcal, R.(2004)El estilo directivo de las mujeres y su influencia sobre la gestión del equipo de trabajo en las cooperativas valencianas..CIRIEC España: revista de economia publica, social y cooperativa, Noviembre(50), pp. 123 - 149. ISSN: 0213-8093
Berenguer, G.; Vallet, T. y Gómez, M.Á.(2002)Análisis temático de la investigación en comportamiento del consumidor: 1968-2000.Estudios sobre Consumo, 62, pp. 9 - 21. ISSN: 0212-9469
Berenguer, G.; Mollá, A.; Pérez, P. y Cánovas, P.(2001)Los adolescentes como consumidores: la familia como agente de socialización.Estudios sobre Consumo, 58, pp. 35 - 46. ISSN: 0212-9469
Moliner, B.; Berenguer, G. y Gil, I.(2001)Research Group on Marketing and Innovation in Trade and ServicesInvestigaciones europeas de dirección y economía de la empresa, 7(3), pp. 155 - 171. ISSN: 1135-2523
Berenguer, G.; Castellví; Cerver, E.; Juan, C.; Torcal, V. y Torre, A.(2000)El sostre de vidre.Nexe, Quaderns d'autogestió i economia cooperativa, 6, pp. 17 - 33
Berenguer, G.; Cervera, A.; Cuadrado, M. y Frasquet, M.(2000)El sistema portuario europeo: un punto de referencia para el puerto de Valencia.Revista Valenciana d'Estudis Autonòmics, 31, pp. 33 - 50. ISSN: 0213-2206
Gil, I.; Mollá, A.; Caldérón, H. y Berenguer, G.(1999)Aspectos sobre logística y comercio exterior en las empresas valencianas: una aproximación empírica.Revista Valenciana d'Estudis Autonòmics, 27(2), pp. 47 - 59. ISSN: 0213-2206
Gil, I.; Mollá, A. y Berenguer, G.(1997)La imagen del punto de venta y su incidencia sobre la selección del establecimiento.Investigación y Marketing, 54(Marzo), pp. 46 - 54. ISSN: 1131-6144
Berenguer, G. y Quintanilla, I.(1994)La imagen de la psicología y los psicólogos en el Estado Español.Papeles del Psicólogo, 58, pp. 41 - 68. ISSN: 0214-7823
Berenguer, G.; Gil, I. y Mollá, A.(1993)Los niños y los juguetes. Conducta de compra y actitud ante el juego.Distribución y Consumo, 8(Feb./Marzo), pp. 100 - 110. ISSN: 1132-0176
Quintanilla, I.; Berenguer, G. y Díaz, R.(1988)Problemas y desafíos del marketing social.Esic Market, 61, pp. 137 - 152. ISSN: 0212-1867
González-Mansilla, O., Serra-Cantallops, A., Berenguer-Contrí, G.(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality Marketing & Management, 32(nº2), pp. 242 - 263. ISSN: 1936-8623
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer-Contrí, Gloria(2023)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal. ISSN: 0007-070X
Bordian, M., Gil-Saura, I., Seric, M. & Berenguer-Contri, G.(2023)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Tourism Research, 35, p. 3508. ISSN: 1994-7658
G Berenguer-Contri; I Gil-Saura; ME Ruiz-Molina; R Gil; I Juma-Michilena(2024)Research Group on Marketing and Innovation in Trade and ServicesEconomia e Politica Industriale, 51(1), pp. 189 - 209. ISSN: 0391-2078
Berenguer-Contri, Gloria; Gil-Saura, Irene; Gil, Roberto; Vallejo-Auñón, Luisa; Juma‐Michilena, Israel‐Javier(2024)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 24(1), pp. 21 - 36. ISSN: 1131-6837
Gil-Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer-Contrí, G.; Marín-García, Antonio(2024)Research Group on Marketing and Innovation in Trade and ServicesPsychology & Marketing, 41(2), pp. 240 - 253. ISSN: 0742-6046
González-Mansilla, O.L.; Serra-Cantallops, A.; Berenguer-Contrí, G.(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational journal of scientific management and tourism, vol 9(nº 7), p. 4328-4357. ISSN: 2444-0299
A Marín-García; I Gil-Saura; ME Ruiz-Molina; G Berenguer-Contri(2023)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 39(169), pp. 533 - 542. ISSN: 0123-5923
Berenguer-Contri, G.; Gil-Saura, I.; Gallarza, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesConsumer Behavior in Tourism and Hospitality, Vol. 19(No 4), pp. 537 - 550. ISSN: 2752-6666
Bordian, M., Gil-Saura, I., Berenguer-Contri, G, Ruiz-Molina, M.E., Marín-García, A.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Marketing Analytics, 12,, pp. 717 - 733. ISSN: 2050-3326
Journal Publications
Berenguer-Contrí, G., Gil-Saura, I. y Ruiz-Molina, E.,(2017).Service Quality and Value in Goods Transport from a Freight Forwarders' Perspective.Collins, A. (editor) SERVICE QUALITY (SQ) Perspectives, Management and Improvement Strategies. NOVA Science Publishers... (pp. 21 - 58)..
Ruiz Molina, M.E.; Gil Saura, I.; Berenguer Contrí, G.,(2017).Certificación profesional en competencias transversales y cambio climático: percepciones de los profesionales del sector turístico.López, D. (ed.), 'Gobernanza y participación en la gestión sostenible de destinos turísticos.. (pp. 676 - 689)..
Gil-Saura, I., Ruiz-Molina, M.E., Berenguer-Contri, G. & Seric, M.,(2014).Fidelizar a través del capital de marca en el comercio minorista: El papel antecedente de las TIC.Experiencias y Comportamiento del Cliente en un Entorno de Marketing Multicanal: Claves de Éxito para Fabricantes y Detallistas.. (pp. 59 - 76)..
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G.,(2014).Retail Innovativeness: Importance of ICT and Impact on Consumer Behaviour.Handbook of Research on Retailer-Consumer Relationship Development/ Fabio Musso and Elena Druica, editors... (pp. 384 - 403)..
García Sanchis, M.; Gil Saura, I.; Berenguer Contrí, G.; Fuentes Blasco, M.,(2014).Cross-Cultural Approach to Evaluation of University Services.Handbook of Research in Transnational Higher Education Managment/ Siran Mukerji and Purnendu Tripathi, editors... (pp. 151 - 174)..
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contri, G.,(2013).Environmentally Friendly Technologies in Hotels: Facilitators and Inhibitors from the Governance Versus Hotels Point of View.Climate Change Governance (ed.) Knieling, Jorg and Leal Filho, Walter.. (pp. 309 - 318)..
Berenguer-Contri, G.; Serra-Cantallops, A.,(2013).Información y percepción: el caso del envase de lasaña a la boloñesa Maggi.Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.. (pp. 149 - 151)..
Berenguer-Contri, G.,(2013).Diseño de un flyer para la estimulación del reconocimiento del problema.Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.. (pp. 191 - 195)..
Berenguer-Contri, G.; Luna-Cortes, G.,(2013).La compra de una camiseta Billabong.Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.. (pp. 199-201 - 345-348)..
Berenguer-Contri, G.; Miquel-Romero, M.J.; Serra-Cantallops, A.,(2013).Una experiencia de shopping.Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.. (pp. 254 - 257)..
Berenguer-Contri, G.; Moliner-Velazquez, B.; Serra-Cantallops, A.,(2013).Cambiar de taller de reparaciones. ¿Una decisión correcta?.Casos de comportamiento del consumidor. Reflexiones para la dirección de marketing.. (pp. 294-298 - 355-357)..
Gil Saura, Irene; Ruiz Molina, María Eugenia; Berenguer Contrí, Gloria; Corraliza Zapata, Amparo,(2012).El capital de marca de la tienda: Un análisis comparado hipermercado versus tienda especializada.Estrategias multicanal en el ámbito de la distribución: fabricante y distribuidor preocupados por ofrecer nuevas experiencias de compra diferenciadas. Cátedra Fundación Ramón Areces de de Distribución Comercial.. (pp. 79 - 98)..
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contri, G.,(2012).Information and communication technologies in tourism: a comparison for travel agents, hotels and restaurants.Strategic Marketing in Tourism Services. Rodoula H. Tsiotsou and Ronald E. Goldsmith (Eds.).. (pp. 299 - 330)..
Ruiz, E.; Gil, I.; Berenguer, G.,(2010).La tecnología del minorista y la satisfacción del cliente.Distribución comercial y comportamiento del consumidor.. (pp. 125 - 147)..
Berenguer, G.,(2010).Infancia y consumo.Infancia y familias. Valores y estilo de educación (6-14 años).. (pp. 37 - 53)..
Molla, A. (coord); Berenguer, G.; Gómez, M.A.; Quintanilla, I,(2006).Comportamiento del consumidor.Comportamiento del consumidor.. (pp. 1 - 239)..
Pérez, C., Berenguer, G., Mollá, A.,(2006).La búsqueda externa de información en la compra de electrodomésticos.Comportamientos de compra del consumidor.. (pp. 207 - 219)..
Cervera Taulet, A., Berenguer Contrí, G.,(2006).Estudio cualitativo de los procesos de consumo de ropa deportiva surfwear en el segmento juvenil.Comportamientos de compra del consumidor.. (pp. 33 - 50)..
Gil, I.; Sánchez, M.; Berenguer, G. y G. Gallarza, M.,(2005).Encuentro de servicio, valor del servicio y satisfacción del clientes. Una aplicación en el ámbito de la relación interorganizativa.EDC Working paper series. The Observatory and Entrepreneurial Research Centre... Volume. 1 . Number. 3 . (pp. 1 - 20)..
Berenguer, G.; Frasquet, M.; Gil, I. y Mollá, A.,(2005).La selección en Distribución Comercial Minorista. Una aproximación a partir de modelos conceptuales y teóricos... (pp. 1 - 71)..
Berenguer Contrí, Gloria,(2004).Factors externs. Cultura, estratificació social, estils de vida, grups d´influencia i familia.Comportament del consumidor.. (pp. 1 - 38)..
Berenguer Contrí, Gloria,(2004).Factores externos. Cultura, estratificación social, estilos de vida, grupos de influencia y familia.Comportamiento del consumidor.. (pp. 1 - 38)..
Berenguer Contrí, Gloria,(2004).Factors interns.Motivació, percepció, aprenentatge, memoria i actituts.Comportament del consumidor.. (pp. 1 - 39)..
Berenguer Contrí, Gloria,(2004).Factores internos. Motivación, percepción, aprendizaje, memoria y actitudes.Comportamiento del consumidor.. (pp. 1 - 39)..
Gil, I.; Berenguer, G.; G. Gallarza, M. y Moliner, B.,(2004).Calidad, Satisfacción y Valor del Servicio. Una revisión.QUADERNS DE TREBALL, INSTITUTO DE ECONOMIA INTERNACIONAL (FACULTAD DE ECONOMIA DE LA UNIVERSIDAD DE VALENCIA).. Number. 152 . (pp. 1 - 53)..
Berenguer Contrí, Gloria,(2003).Factors externs. Cultura, estratificació social, estils de vida, grups d´influencia i familia.Comportament del consumidor.. (pp. 1 - 38)..
Berenguer Contrí, Gloria,(2003).Factors interns.Motivació, percepció, aprenentatge, memoria i actituts.Comportament del consumidor.. (pp. 1 - 39)..
Cuadrado, M.; Berenguer, G.,(2003).El comportamiento del consumidor de actividades culturales en vivo.Experiencias y técnicas en la gestión del ocio... (pp. 161 - 167)..
Berenguer Contrí, Gloria,(2003).Factors externs. Cultura, estratificació social, estils de vida, grups d´influencia i familia.Comportament del consumidor.. (pp. 1 - 38)..
Berenguer, G.; Mollá, A.,(2002).Adolescencia y consumo familiar.Valores y pautas de interacción familiar en la adolescencia (13-18 años).. (pp. 41 - 52)..
Cuadrado, M. y Berenguer, G.,(2002).El consumo de servicios culturales.El consumo de servicios culturales.. (pp. 1 - 121)..
Berenguer, G.; Cuadrado, M. y Frasquet, M.,(2001).Cien en versión original: una nueva tendencia de consumo.Experiencias y casos de comportamiento del consumidor.. (pp. 32 - 42)..
Berenguer, G.; Cervera, A. y Cuadrado, M.,(2001).La comprensión del proceso de adquisición de productos de comparación: el caso especial de la ropa y los jóvenes.Experiencias y casos de comportamiento del consumidor.. (pp. 244 - 254)..
Berenguer, G.; Gil, I. y Gónzalez-Gallarza, M.,(2001).La satisfacción del consumidor: el método del incidente crítico.Experiencias y casos de comportamiento del consumidor.. (pp. 266 - 284)..
Berenguer, G.; Vallet, T. y Moliner, M.A.,(2001).El comportamiento del consumidor, concepto, naturaleza e investigación... (pp. 1 - 25)..
Berenguer, G.; Calderón, H.; Cervera, A.; Cuadrado, M.; Frasquet, M.; Gil, I. y Mollá, A.,(2000).Coneixements Bàsics de Màrqueting... (pp. 1 - 168)..
Berenguer, Gloria ; Castellví, Josefa María ; Cerver, Elvira ; Juan, Carmen ; Torcal, V. Ramón ; de la Torre, Amparo,(1999).El laberinto de cristal. Un estudio sobre el acceso de las mujeres a los puestos de dirección en las cooperativas de trabajo asociado valencianas. Dificultades y oportunidades... (pp. 1 - 126)..
Quintanilla, I.; Luna, R. y Berenguer, G.,(1998).La compra impulsiva y la compra patológica: el modelo CAC... Volume. EC 98-11 . (pp. 3 - 32)..
Berenguer, G.,(1997).Entrevista a Fred Van Raaij e Ismael Quintanilla... Volume. III . Number. 67 . (pp. 84 - 89)..
Díaz, R.; Berenguer, G. y Quintanilla, I.,(1995).Spanish Psychologist and the labor market.Psychology in Europe. Facts, Figures, Realities.. (pp. 111 - 124)..
Díaz, R.; Berenguer, G. y Quintanilla, I.,(1995).Defining a modern pfenomenon: psychologist in Spanish society.Psychology in Europe. Facts, Figures, Realities.. (pp. 239 - 260)..
Berenguer Contrí, Gloria,(1995).La imagen profesional de la psicología en el Estado Español: un estudio desde la perspectiva del marketing social.La imagen profesional de la psicología en el Estado Español: un estudio desde la perspectiva del marketing social.. (pp. 1 - 469)..
Berenguer, G.; Gil, I. y Mollá, A.,(1995).Medición de constructos en marketing: revisión de las escalas de medición del nivel de implicación del consumidor... Volume. 14 . (pp. 1 - 22)..
Quintanilla, I.; Díaz, R. y Berenguer, G.,(1994).El marketing social.Marketing y Psicología. Concepto y aplicaciones.. (pp. 205 - 233)..
Quintanilla, I.; Díaz, R. y Berenguer, G.,(1988).Técnicas para la investigación de la conducta del consumidor.Psicología y Marketing. Evaluación de la conducta del consumidor y otras extensiones.. (pp. 67 - 110)..
Díaz, R.; Quintanilla, I. y Berenguer, G.,(1988).Concepto y dimensiones del Marketing Social.Psicología y Marketing. Evaluación de la conducta del consumidor y otras extensiones.. (pp. 111 - 126)..
Berenguer, G.; Quintanilla, I. y Díaz, R.,(1988).Implantación el Mareting Interno en la Organzación: consideraciones y desarrollo.Psicología y Marketing. Evaluación de la conducta del consumidor y otras extensiones.. (pp. 139 - 160)..
Ruiz-Molina, M.E.; Gil-Saura, I.; Berenguer-Contrí, G.,(2020).Are retailers' perceptions of their innovativeness and technology similar to those of consumers?.Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences. Fabio Musso (University of Urbino Carlo Bo, Italy) and Elena Druica (University of Bucharest, Romania) eds... (pp. 310 - 337)..
Vallejo-Auñón, L.; Gil, R.; Berenguer-Contri, G., Gil-Saura, I.,(2022).Impulsando la confianza y el compromiso a través de la tecnología y la co-creación: la ruta hacia la lealtad en contextos B2B.Turismo con R mayúscula: reconstruyendo, reactivando y redirigiendo el sector turístico hacia un nuevo tiempo.. (pp. 81 - 100)..
Martina Gallarza, Mª Eugenia Ruiz-Molina, Gloria Berenguer-Contrí, Irene Gil-Saura,(2022).THE ROLE OF VALUE CO-CREATION IN THE B2B HOSPITALITY CONTEXT: RIVAL MODELS FOR HOTELS AND AGENCY MANAGERS.Proceedings of the QUIS17. The 17th International Research Symposium on Service Excellence in Management... (pp. 505 - 512)..
Maria Fuentes-Blasco, Beatriz Moliner-Velázquez, Gloria Berenguer-Contrí, Irene Gil-Saura,(2022).UNDERSTANDING THE HETEROGENEOUS EFFECT OF MOTIVATIONS TO CONSULT EWOM ON VALUE CO-CREATION IN THE TOURIST ACCOMMODATION EXPERIENCE: ARE TOURIST SEGMENTS REALLY DIFFERENT?.Proceedings of the QUIS17. The 17th International Research Symposium on Service Excellence in Management... (pp. 488 - 493)..
Bordian, M.; Gil Saura, I.; Berenguer-Contri, G.; Ruiz Molina, M.E.; Marín García, A.,(2023).Impulsando la co-creación de valor y el capital de marca a través de las prácticas sostenibles y la innovación relacional.La experiencia Turística como clave de éxito.. (pp. 395 - 418)..
Aldás-Manzano, Joaquín; Berenguer-Contrí, Gloria; Bigné, Enrique; Frasquet, Marta,(2024).El consumidor ante las crisis de la COVID-19. Reacciones y tendencias. Impacto en el comercio y en el turismo... (pp. 1 - 340)..
Other publications
- ContraerExpandirRUIZ MOLINA, MARIA EUGENIAPDI-Catedratic/a d'UniversitatCoordinador/a de Mobilitat
Ruiz, M.E.; Gil, I.; Moliner, B.(2015)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 14(1), pp. 1 - 15. ISSN: 1533-2667
Beatriz Moliner-Velázquez; María-Eugenia Ruiz-Molina; Teresa Fayos-Gardó(2015)Research Group on Marketing and Innovation in Trade and ServicesJournal of Consumer Marketing, 32(6), pp. 470 - 484. ISSN: 0736-3761
Teresa Fayos Gardó; Beatriz Moliner Velazquez; Mª Eugenia Ruiz Molina(2015)Research Group on Marketing and Innovation in Trade and ServicesUniversia Business Review, 46(2), pp. 54 - 69. ISSN: 1698-5117
Frasquet, M.; Mollá, A. y Ruiz, E(2015)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 25(5), pp. 490 - 502. ISSN: 0959-3969
Frasquet del Toro, Marta; Mollà Descals, Alejandro; Ruiz Molina, María Eugenia(2015)Research Group on Marketing and Innovation in Trade and ServicesElectronic Commerce Research And Applications, 14(6), pp. 654 - 665. ISSN: 1567-4223
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, M.E.; Ospina, S.(2015)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 25(58), pp. 105 - 124. ISSN: 0121-5051
G. Gallarza, M.; Ruiz-Molina, M.E.; Gil-Saura, I.(2016)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 54(4), pp. 981 - 1003. ISSN: 0025-1747
G.Gallarza-Granizo, M.G; Gil-Saura, I.; Ruiz-Molina, M.E.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 15(3). ISSN: 1533-2667
Hodgson, E.; Ruiz-Molina, M.E.; Marazza, D.; Pogrebnyakova, E.; Burns, C.; Higson, A.; Rehberger, M.; Hiete, M.; Gyalai-Korpos, M.; Di Lucia, L.; Noel, Y.; Woods, J.; Gallagher, J.(2016)Research Group on Marketing and Innovation in Trade and ServicesBiofuels Bioproducts & Biorefining-Biofpr, 10(5), pp. 508 - 522. ISSN: 1932-104X
Gil-Saura, I.; Ruiz-Molina, M.E.; Berenguer-Contrí, G.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 25(7), pp. 642 - 650. ISSN: 1061-0421
Fayos-Gardó, T., Moliner-Velázquez, B., Ruiz-Molina E. & Seric, M.(2017)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 27(4), pp. 369 - 389. ISSN: 0959-3969
Gil-Saura, I., Berenguer-Contrí, G., Ruiz-Molina, E.;Ospina-Pinzón, S.(2017)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Transport Economics, 44(1), pp. 99 - 118. ISSN: 0391-8440
Gil-Saura, I., Seric, M., Ruiz-Molina, M.E., Berenguer-Contrí, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(2), pp. 193 - 208. ISSN: 1350-231X
Ruiz-Molina, M.E.; Gil-Saura, I. and Servera-Francés, D.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 31(2), pp. 131 - 141. ISSN: 0887-6045
Gil Saura, I.; Berenguer-Contrí, G.; Ruiz Molina, M.E. and Michel, G.(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 24(Issue 6), pp. 546 - 561. ISSN: 1350-231X
Moise, M.S., Gil-Saura, I. y Ruiz-Molina, M.E.(2017)Research Group on Marketing and Innovation in Trade and ServicesPapers de Turisme(60), pp. 65 - 82. ISSN: 0214-8021
Frasquet del Toro, Marta; Mollà Descals, Alejandro; Ruiz Molina, María Eugenia(2017)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 45(6), pp. 608 - 625. ISSN: 0959-0552
Gil-Saura, I.; Berenguer-Contrí, G.; Ruiz-Molina, E.(2018)Research Group on Marketing and Innovation in Trade and ServicesTransport, 33(5), pp. 1184 - 1195. ISSN: 1648-4142
Ruiz-Molina, M.E.; Servera-Francés, D.; Arteaga-Moreno, F.; Gil-Saura, I.(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Technology, 9(3), pp. 280 - 294. ISSN: 1757-9880
Ruiz-Molina, M.E.; Gallarza, M.; Gil-Saura, I.(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 32(7), pp. 850 - 867. ISSN: 0887-6045
Moise, M.-S., Gil-Saura, I.; Ruiz-Molina, M.E.(2018)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Tourism Research, 20, pp. 92 - 104. ISSN: 1994-7658
Llopis-Amorós, M.P.; Gil-Saura, I.; Ruiz-Molina, M.E.(2018)Research Group on Marketing and Innovation in Trade and ServicesEvent Management, 22(5), pp. 825 - 848. ISSN: 1525-9951
Colla, E.; Ruiz-Molina, M.E.; De Gery, C.C.; Schultz, M.; Deparis, M.; Lemmet, L.(2019)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 47(7), pp. 733 - 751. ISSN: 0959-0552
Llopis-Amorós, M.P.; Gil-Saura, I.; Ruiz-Molina, M.E.; Fuentes-Blasco, M.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Hospitality And Tourism Management, 40, pp. 134 - 144. ISSN: 1447-6770
Moise, M.S.; Gil-Saura, I.; Seric, M.; Ruiz-Molina, M.E.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 26(6), pp. 646 - 657. ISSN: 1350-231X
Ruiz-Molina, M.; Gil-Saura, I.; Berenguer-Contri, G.; Auch, C.(2019)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal of Training and Development, 43(7/8), pp. 719 - 735. ISSN: 2046-9012
Marín García, A.; Gil Saura, I.; Ruiz Molina, M.E.(2019)Research Group on Marketing and Innovation in Trade and ServicesUniversia Business Review, pp. 132 - 171. ISSN: 1698-5117
Berenguer-Contri, Gloria; Gallarza, Martina G.; Ruiz-Molina, Maria-Eugenia; Gil-Saura, Irene(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 35(7), pp. 1251 - 1271. ISSN: 0885-8624
Moise, M.S.; Gil-Saura, I.; Ruiz-Molina, M.E.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal of Hospitality and Tourism Insights, 4(5), pp. 722 - 738. ISSN: 2514-9792
I Sánchez-González, I Gil-Saura, ME Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 36(154), pp. 27 - 42. ISSN: 0123-5923
Mihaela Simona Moise, Irene Gil-Saura and María-Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 12. ISSN: 2071-1050
María Gabriela Montesdeoca-Calderón; Irene Gil-Saura; María Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 36(154), pp. 100 - 113. ISSN: 0123-5923
I Sánchez-González, I Gil-Saura, ME Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 12. ISSN: 2071-1050
G. Gallarza, M.; Ruiz-Molina, M.E.; Schlosser, C.(2020)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Hospitality Management(85). ISSN: 0278-4319
Maria-Eugenia Ruiz-Molina; Teresa Fayos-Gardo; Beatriz Moliner-Velazquez(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 19(4), pp. 329 - 354. ISSN: 1533-2667
Alabau-Montoya, J., Ruiz-Molina, M. E.(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Heritage Tourism, 15(5), pp. 500 - 510. ISSN: 1743-873X
Colla, E., Ruiz-Molina, E., Chastenet De Gery, C., Deparis, M.(2020)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 30(5), pp. 539 - 555. ISSN: 0959-3969
Antonio Marín-García, Irene Gil-Saura and M. Eugenia Ruíz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 29(5), pp. 601 - 615. ISSN: 1061-0421
Antonio Marín García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2020)Research Group on Marketing and Innovation in Trade and ServicesCuadernos de Gestión, 20(3), pp. 29 - 40. ISSN: 1131-6837
Gil-Saura, I.; Ruiz-Molina, ME.; Berenguer-Contrí, G.; Seric, M.(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Relationship Marketing, 19(4), pp. 253 - 286. ISSN: 1533-2667
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina, Gloria Berenguer-Contrí(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(2), p. 1010. ISSN: 2071-1050
Ruiz-Molina, María Eugenia; Gómez-Borja, Miguel Ángel; Mollá-Descals, Alejandro(2021)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 49(9), pp. 1271 - 1294. ISSN: 0959-0552
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesFrontiers In Psychology, 12(678991), pp. 1 - 14. ISSN: 1664-1078
Moise, Mihaela Simona; Gil-Saura, Irene; Ruiz-Molina, María Eugenia(2021)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 37(160), pp. 425 - 438. ISSN: 0123-5923
Ruiz-Molina, María Eugenia; Gil-Saura, Irene; Berenguer-Contrí, Gloria(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(22, 12738), pp. 1 - 3. ISSN: 2071-1050
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, María Eugenia(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Services Marketing, 35(8), pp. 1092 - 1103. ISSN: 0887-6045
Mihaela Simona Moise, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2021)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 34(1), pp. 3508 - 3529. ISSN: 1331-677X
A Marin Garcia, I Gil-Saura, ME Ruiz-Molina(2021)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 37(161), pp. 622 - 635. ISSN: 0123-5923
Irene Sanchez González; Irene Gil Saura; Mª Eugenia Ruiz Molina(2022)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 50(6), pp. 708 - 727. ISSN: 0959-0552
Antonio Marín-García, Irene Gil-Saura, Maria Eugenia Ruiz-Molina(2022)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 35(1), pp. 546 - 563. ISSN: 1331-677X
Ruiz Molina, M.E.; Belda-Miquel, S.; Hytti, A.; Gil-Saura, I.(2022)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal, 124(2), pp. 462 - 492. ISSN: 0007-070X
Ruiz-Molina, M.E., Gil-Saura, I., Moise, M.S. Marín-García, A.(2023)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 36(2), pp. 2892 - 2914. ISSN: 1331-677X
Gil-Saura, Irene; Ruiz-Molina, M. Eugenia; Moise, Mihaela S.; Marín-García, Antonio(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Hospitality and Tourism Administration, 25(5), pp. 1013 - 1037. ISSN: 1525-6480
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Berenguer-Contrí, Gloria(2023)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal. ISSN: 0007-070X
Juma-Michilena, Israel; Ruiz-Molina, Mª Eugenia; Gil-Saura, Irene; Belda-Miquel, Sergio(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal of Consumer Affairs, 57(1), pp. 1304 - 1323. ISSN: 0022-0078
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Mª Eugenia; Fuentes-Blasco, María(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 51(3), pp. 366 - 385. ISSN: 0959-0552
Juma-Michilena, Israel; Ruiz-Molina, Mª Eugenia; Gil-Saura, Irene; Belda-Miquel, Sergio(2023)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 36(3), p. 2264373. ISSN: 1331-677X
Irene Gil-Saura; Maria-Eugenia Ruiz-Molina; Antonio Marín-García; Géraldine Michel(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 51(11), pp. 1477 - 1496. ISSN: 0959-0552
A Marín-García; I Gil-Saura; ME Ruiz-Molina; G Berenguer-Contri(2023)Research Group on Marketing and Innovation in Trade and ServicesEstudios Gerenciales, 39(169), pp. 533 - 542. ISSN: 0123-5923
G Berenguer-Contri; I Gil-Saura; ME Ruiz-Molina; R Gil; I Juma-Michilena(2024)Research Group on Marketing and Innovation in Trade and ServicesEconomia e Politica Industriale, 51(1), pp. 189 - 209. ISSN: 0391-2078
Juma Michilena, Israel; Ruiz Molina, Mª Eugenia; Gil Saura, Irene;(2024)Research Group on Marketing and Innovation in Trade and ServicesSustainability Accounting Management And Policy Journal, 15(4), pp. 913 - 933. ISSN: 2040-8021
Juma Michilena, Israel; Ruiz Molina, Mª Eugenia; Gil Saura, Irene; Belda Miquel, Sergio(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational review of public and nonprofit marketing, 21(3), pp. 1 - 29. ISSN: 1865-1984
Gil Saura, Irene; Ruiz Molina, M. Eugenia; Berenguer Contrí, G.; Marín García, Antonio(2024)Research Group on Marketing and Innovation in Trade and ServicesPsychology & Marketing, 41(2), pp. 240 - 253. ISSN: 0742-6046
María Gabriela Montesdeoca Calderon; Irene Gil-Saura; María-Eugenia Ruiz-Molina; Carlos Martin-Rios(2024)Research Group on Marketing and Innovation in Trade and ServicesBritish Food Journal, 126(1), pp. 471 - 488. ISSN: 0007-070X
MG Montesdeoca-Calderón, I Gil-Saura, ME Ruiz-Molina, C Martin-Rios(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Gastronomy And Food Science, 35(March), pp. 1 - 12. ISSN: 1878-450X
Bordian, M., Gil-Saura, I., Berenguer-Contri, G, Ruiz-Molina, M.E., Marín-García, A.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Marketing Analytics, 12, pp. 717 - 733. ISSN: 2050-3318
Marín-García, Antonio; Gil-Saura, Irene; Ruiz-Molina, Maria-Eugenia; Moise, Mihaela(2024)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 52(7/8), pp. 737 - 753. ISSN: 0959-0552
Hervás Cortina, Carmen María; Gil-Saura, Irene; Ruiz Molina, María Eugenia(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Tourism and Services, 29(15), pp. 111 - 132. ISSN: 1804-5650
Montesdeoca-Calderón, M. G., Gil-Saura, I., Ruiz-Molina. M. E. y Martín-Ríos, C.(2024)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 16(22), p. 9990. ISSN: 2071-1050
Journal Publications
- ContraerExpandirCALDERON GARCIA, MARIA HAYDEEPDI-Catedratic/a d'UniversitatDirector/a Titulacio Master Oficial
Haydeé Calderón; Teresa Fayos; Juan Mir(2011)La Internacionalización de las cooperativas agroalimentarias españolas: revisión de los problemas encontrados.Tierras(186), pp. 128 - 133. ISSN: 1889-0784
Teresa Fayos; Haydeé Calderón; Juan Mir(2011)Research Group on Marketing and Innovation in Trade and ServicesCIRIEC España: revista de economia publica, social y cooperativa(72), pp. 43 - 72. ISSN: 0213-8093
Teresa Fayos Gardó; Haydeé Calderon García(2011)Retos para las PYMES Agroalimentarias españolas frente a la distribución agroalimentaria en Europa.Informe Anual del Sector Agrario en Andalucía, pp. 290 - 312. ISSN: 1575-8214
Frasquet, M.; Calderón, H.; Cervera, A.(2012)Research Group on Marketing and Innovation in Trade and ServicesHigher Education, 64(1), pp. 85 - 98. ISSN: 0018-1560
Haydeé Calderón; Teresa Fayos; Berta Tubillejas(2012)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal Of International Management, 6(5), pp. 542 - 565. ISSN: 1751-6757
Teresa Fayos; Haydeé Calderón(2013)Research Group on Marketing and Innovation in Trade and ServicesRevista de Estudios Cooperativos (revesco)(111), pp. 32 - 59. ISSN: 1135-6618
Teresa Fayos; Haydeé Calderón; Alejandro Mollá(2013)Research Group on Marketing and Innovation in Trade and ServicesInformación comercial española(870), pp. 145 - 162. ISSN: 0019-977X
Calderón, H; Fayos, T; Mollá, A(2013)Internacionalizar las empresas minoristas españolas.Harvard-Deusto Marketing & Ventas, 115, pp. 50 - 55. ISSN: 1133-7672
Calderón, H; Martínez, JF; Casasus, T(2013)Research Group on Marketing and Innovation in Trade and ServicesEDUCADE: revista de educación en contabilidad, finanzas y administración de empresas, 4, pp. 56 - 76. ISSN: 2173-478X
Haydeé Calderón García; Teresa Fayos Gardó; Joan Mir Piqueras(2013)Research Group on Marketing and Innovation in Trade and ServicesMediterráneo Económico, 24(nov.2013), pp. 61 - 76. ISSN: 1698-3726
W. Schlesinger; A. Cervera y H. Calderón(2014)Research Group on Marketing and Innovation in Trade and ServicesRevista Española de Investigación en Marketing.ESIC, 18, pp. 126 - 139. ISSN: 1138-1442
Haydeé Calderón García; Teresa Fayos Gardó; Marisela Altagracia Almazar(2015)Research Group on Marketing and Innovation in Trade and ServicesRevista iberoamericana de autogestión y acción comunal(66-67), pp. 123 - 158. ISSN: 0212-7687
Teresa Fayos; Haydeé Calderón; Alejandro Mollá(2015)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 43(2), pp. 183 - 200. ISSN: 0959-0552
Tubillejas, B.; Cervera, A. y Calderón, H.(2016)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Service Theory And Practice, 26(5), pp. 590 - 615. ISSN: 2055-6225
Martínez, JF; Calderón, H; Casasús, T(2016)La Responsabilidad social corporativa en los grados en administración y dirección de empresas.Revista de responsabilidad social de la empresa(22), pp. 91 - 113. ISSN: 1888-9638
Calderón García, Haydeé; Kolbe, Diana(2016)Capacidades dinámicas en el proceso de internacionalización de las empresas de distribución de productos agroalimentarios.Economía Agraria y Recursos Naturales, 16(2), pp. 5 - 32. ISSN: 1578-0732
Calderón García, H; Martinez Gallarza, M; Fayos Gardó, T; Sullivan, O(2016)Research Group on Marketing and Innovation in Trade and ServicesUniversia Business Review, 13(3), pp. 18 - 34. ISSN: 1698-5117
Moreno de Castro Blanca; Calderón García Haydee(2017)Research Group on Marketing and Innovation in Trade and ServicesInvestigacion y reflexion: revista de la Facultad de Ciencias Economicas, 1, pp. 203 - 217. ISSN: 0121-6805
Martina G. Gallarza; Teresa Fayos Gardó; Haydeé Calderón García(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Consumer Behaviour, 16(6), pp. 76 - 92. ISSN: 1472-0817
Fayos-Gardó, Teresa; Calderón-García, Haydeé; Frasquet-Deltoro, Marta(2017)Research Group on Marketing and Innovation in Trade and ServicesRevista de Globalización, Competitividad y Gobernabilidad, 11(2), pp. 62 - 79. ISSN: 1988-7116
Mitxel Cotarelo; Haydeé Calderón(2017)Research Group on Marketing and Innovation in Trade and ServicesJournal of Global Marketing. ISSN: 0891-1762
Jose Fernando Barahona; Haydeé Calderón García(2017)La actitud del vendedor ante las innovaciones tecnológicas y su influencia en su desempeño en las ventas.Innovar-Revista de Ciencias Administrativas y Sociales, 27(66), pp. 29 - 39. ISSN: 0121-5051
Calderón García, Haydeé; Kolbe, Diana.(2017)Dynamische Fähigkeiten der Exportdienstleister im Obst und Gemüse Segment: Ansatzpunkte zur Dynamic capabilities of export service providers in the fruit and vegetable sector: approaches to overcome internal export barriers.German Journal Of Agricultural Economics, 66(4), pp. 234 - 244. ISSN: 0002-1121
Fayos Gardó, Teresa; Calderón García, Haydeé; Almanzar, Marisela A.(2017)Research Group on Marketing and Innovation in Trade and ServicesCIRIEC España: revista de economia publica, social y cooperativa(89), pp. 5 - 31. ISSN: 0213-8093
Frasquet, M; Dawson, J; Calderón, H; Fayos, T(2018)Research Group on Marketing and Innovation in Trade and ServicesInternational Business Review, 27(4), pp. 904 - 914. ISSN: 0969-5931
Calderón García, Haydeé; Fayos Gardó, Teresa; García García, Juan Manuel(2018)Research Group on Marketing and Innovation in Trade and ServicesJournal of Modern Project Management, 5(3), pp. 14 - 23. ISSN: 2317-3963
Fayos Gardó, Teresa; Calderón García, Haydeé; García García, Juan Manuel(2018)Research Group on Marketing and Innovation in Trade and ServicesBoletín económico de ICE, Información Comercial Española(3106), pp. 49 - 64. ISSN: 0214-8307
Tubillejas-Andrés, B.; Cervera-Taulet, A.; Calderón García, H.(2019)Research Group on Marketing and Innovation in Trade and ServicesInternational review of public and nonprofit marketing, 16, pp. 1 - 22. ISSN: 1865-1984
Calderón García, Haydee; Fayos Gardó, Teresa; Frasquet del Toro, Marta(2019)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Wine Business Research, 32, pp. 138 - 152. ISSN: 1751-1070
Tubillejas-Andrés, B., Cervera-Taulet, A., & Calderón García, H.(2020)Research Group on Marketing and Innovation in Trade and ServicesEkonomski vjesnik = Econviews, 33(2), pp. 339 - 350. ISSN: 0353-359X
Tubillejas-Andrés, B., Cervera-Taulet, A., & García, H. C.(2020)Research Group on Marketing and Innovation in Trade and ServicesTourism Management Perspectives, 34, p. 100660. ISSN: 2211-9736
Tubillejas-Andrés, B., Cervera-Taulet, A. and Calderon Garcia, H.(2021)Research Group on Marketing and Innovation in Trade and ServicesEuropean Business Review, 33(1), pp. 154 - 179. ISSN: 0955-534X
Nidia Roa; Paula A. García; Haydée Calderón; Teresa Fayos(2020)Research Group on Marketing and Innovation in Trade and ServicesIndagare(8). ISSN: 2357-3899
Kolbe, D.; Calderón, H.; Frasquet, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing. ISSN: 0885-8624
García Ortiz, P; Calderón García, H; Fayos Gardó, T; Roa Vivas, N(2021)Research Group on Marketing and Innovation in Trade and ServicesQualitative Market Research, 24(5), pp. 653 - 682. ISSN: 1352-2752
Cotarelo, M.; Calderón, H.; Fayos, T.(2021)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management. ISSN: 0959-0552
Kolbe, D.; Frasquet, M.; Calderon, H.(2022)Research Group on Marketing and Innovation in Trade and ServicesMultinational Business Review, 30(2), pp. 289 - 312. ISSN: 1525-383X
Cotarelo, M.; Fayos, T.; Calederón, H.; Mollà, A.(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability. ISSN: 2071-1050
Fayos, T.; Calderón, H.; García-García, J. M; , & Derqui, B.(2022)Research Group on Marketing and Innovation in Trade and ServicesJournal of International Entrepreneurship, 20(4), pp. 537 - 563. ISSN: 1570-7385
Ouazzani, Y.; Calderón-García, H. ; Tubillejas-Andrés, B. y Cervera-Taulet, A.(2022)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Arts Management, 25(1), pp. 37 - 52. ISSN: 1480-8986
Teresa Fayos, Haydée Calderón, Mitxel Cotarelo, Marta Frasquet(2023)Research Group on Marketing and Innovation in Trade and ServicesManagement of Environmental Quality: An International Journal, 34(3), pp. 624 - 646. ISSN: 1477-7835
Ouazzani, Y.; Calderón García, H.; Tubillejas Andrés, B.(2023)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Marketing Management, 39(5-6), pp. 414 - 442. ISSN: 0267-257X
Ouazzani, Y. Calderón-García, H. y Tubillejas-Andrés, B.(2025)Research Group on Marketing and Innovation in Trade and ServicesEmpirical Studies Of The Arts, 43(1), pp. 77 - 104. ISSN: 0276-2374
Journal Publications
Fayos Gardó, Teresa; Calderon García, Haydeé,(2011).Retos de las PYMES agroalimentarias española frente a la distribución agroalimentaria en Europa.Informe Anual del Sector Agrario en Andalucía... Volume. 1 . (pp. 389 - 413)..
Calderón, H; Fayos, T,(2013).La internacionalización y la innovación, caminos complementarios. Una aproximación a la empresa valenciana.Innovación de la empresa Valenciana. Rutas de presente hacia un futuro competitivo... Volume. 1 . (pp. 99 - 110)..
Rafael Boix Doménech; Pau Rausell Köster; Haydee Calderon García; Berta Tubillejas Andrés,(2019).Las industrias creativas en la ciudad de valència y su área metropolitana: evolución, efectos sobre la renta y relación con engagement.Investigaciones clave en la transformación del modelo económico valenciano.. (pp. 145 - 183)..
Teresa Fayos Gardó; Haydeé Calderón García,(2018).Internacionalización e innovación en las empresas de la ciudad de València.València y su economía: un modelo sostenible es posible. Coord. por Amparo Cervera Taulet & José Manuel Pastor Monsálvez.. (pp. 59 - 74)..
Boix Domenech, R. Rausell Köster, P. Calderón García, H Tubillejas-Andrés, B.,(2019).Las industrias creativas en la ciudad de Valencia y su área metropolitana: evolución, efectos sobre la renta y la relación con el engagement.Investigaciones clave en la transformación del modelo económico valenciano.. (pp. 145 - 185)..
Teresa Fayos; Haydeé Calderón; Alejandro Mollá,(2020).Capítulo 6. Demanda, canales de distribución, oportunidades de mercado y propuestas de actuación para los cítricos españoles.Una hoja de ruta para la citricultura española.. (pp. 117 - 148)..
Aura Tortosa, J.Emili.; Cervera Taulet, A.; Calderón García, M. Haydée y Tubillejas Andrés, B.,(2021).Plan Director Palau Ducal dels Borja.Palau Ducal dels Borja.. (pp. 1 - 193)..
Teresa Fayos Gardó; Haydée Calderón García,(2024).5.2.1 Personas afiliadas a la Seguridad Social "Transporte, almacenamiento y logística" Comarcas de la Comunitat Valenciana.En Hermosilla, J. (coord.): Atlas de Geografía Económica de la Comunitat Valenciana.. (pp. 195 - 197)..
German Jazmany Zambrano Verdesoto; Teresa Fayos Gardó; Haydeé Calderón García,(2024).Capítulo 31. Experiencia del cliente en el sector Retail de países latinoamericanos.Estrategias y transiciones socio-técnicas para la era de la inteligencia artificial / coord. por Fernando Castello Sirvent, Marta Peris Ortiz, Vanessa Roger Monzó,.. (pp. 552 - 568)..
Other publications
- ContraerExpandirFRASQUET DEL TORO, MARTAPDI-Catedratic/a d'Universitat
Frasquet, M.; Ieva, M.; Mollá-Descals, A.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Retailing And Consumer Services, 76, p. 103592. ISSN: 0969-6989
Calvo, A.V.; Franco, A.D.; Frasquet, M.(2023)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 51(9/10), pp. 1174 - 1194. ISSN: 0959-0552
Kolbe, D.; Frasquet, M.; Calderon, H.(2022)Research Group on Marketing and Innovation in Trade and ServicesMultinational Business Review, 30(2), pp. 289 - 312. ISSN: 1525-383X
Chimborazo-Azogue. L.E.; Molla-Descals, A.; Miquel-Romero, M-J.; Frasquet, M.(2022)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 50(8/9), pp. 996 - 1014. ISSN: 0959-0552
Cantó, M.; Frasquet, M.; Gil-Saura, I.(2021)Research Group on Marketing and Innovation in Trade and ServicesEuropean Journal Of Innovation Management, 24(1), pp. 131 - 149. ISSN: 1460-1060
Cantó Primo, M.; Gil-Saura, I.; Frasquet-Deltoro, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Product And Brand Management, 30(2), pp. 231 - 243. ISSN: 1061-0421
Ventre, I.; Mollá-Descals, A.; Frasquet, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesEkonomska Istrazivanja-Economic Research, 34(1), pp. 570 - 589. ISSN: 1331-677X
Badenhop, A.; Frasquet, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal of Food Products Marketing, 27(2), pp. 89 - 104. ISSN: 1045-4446
Kolbe, D.; Calderón, H.; Frasquet, M.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing. ISSN: 0885-8624
Chimborazo, L.E.; Frasquet, M.; Mollá, A.(2021)Research Group on Marketing and Innovation in Trade and ServicesTržište (Zagreb), 33(1), pp. 25 - 40. ISSN: 0353-4790
Frasquet-Deltoro, M.; Mollá-Descals, A.; Miquel-Romero, M.J.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Brand Management, 28(4), pp. 388 - 401. ISSN: 1350-231X
Frasquet, M.; Ieva, M.; Ziliani, C.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Retailing And Consumer Services, 59. ISSN: 0969-6989
Luis-Edwin Chimborazo-Azogue; Marta Frasquet; Alejandro Molla-Descals; Maria-Jose Miquel-Romero(2021)Research Group on Marketing and Innovation in Trade and ServicesSustainability, 13(7288), pp. 1 - 17. ISSN: 2071-1050
Marta Frasquet; Maria-Jose Miquel-Romero(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Retailing And Consumer Services, 62(September), pp. 1 - 10. ISSN: 0969-6989
Frasquet, M.; Ieva, M.; Ziliani, C.(2021)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 49(12), pp. 1640 - 1659. ISSN: 0959-0552
Miquel Romero, María José; Frasquet del Toro, Marta; Mollà Descals, Alejandro(2020)Research Group on Marketing and Innovation in Trade and ServicesJournal of Business Research, 109(3), pp. 288 - 296. ISSN: 0148-2963
Frasquet, M.; Ieva, M.; Ziliani, C.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Retailing And Consumer Services, 47, pp. 94 - 103. ISSN: 0969-6989
Frasquet del Toro, Marta; Alarcón del Amo, María del Carmen; Lorenzo Romero, Carlota(2019)Research Group on Marketing and Innovation in Trade and ServicesInternet Research, 29(1), pp. 218 - 244. ISSN: 1066-2243
Ruíz-Martínez, A.; Frasquet, M.; Gil-Saura, I.(2019)Research Group on Marketing and Innovation in Trade and ServicesJournal Of Business & Industrial Marketing, 34(8), pp. 1866 - 1878. ISSN: 0885-8624
Calderón, H.; Fayos, T.; Frasquet, M.(2019)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal of Wine Business Research, 32(1), pp. 139 - 158. ISSN: 1751-1070
Ruiz Martínez, Alfonso, Gil Saura, Irene, Frasquet del Toro, Marta(2018)Research Group on Marketing and Innovation in Trade and ServicesManagement Decision, 56(8), pp. 1716 - 1733. ISSN: 0025-1747
Frasquet, M; Dawson, J; Calderón, H; Fayos, T(2018)Research Group on Marketing and Innovation in Trade and ServicesInternational Business Review, 27(4), pp. 904 - 914. ISSN: 0969-5931
Frasquet, M.; Miquel, M.J.(2017)Do channel integration efforts pay-off in terms of online and offline customer loyalty?.International Journal Of Retail & Distribution Management, 45(7/8), pp. 859 - 873. ISSN: 0959-0552
Frasquet del Toro, Marta; Mollà Descals, Alejandro; Ruiz Molina, María Eugenia(2017)Research Group on Marketing and Innovation in Trade and ServicesInternational Journal Of Retail & Distribution Management, 45(6), pp. 608 - 625. ISSN: 0959-0552
Fayos-Gardó, Teresa; Calderón-García, Haydeé; Frasquet-Deltoro, Marta(2017)Research Group on Marketing and Innovation in Trade and ServicesRevista de Globalización, Competitividad y Gobernabilidad, 11(2), pp. 62 - 79. ISSN: 1988-7116
Pascual Marimón, P.; Mollá, A. y Frasquet, M(2015)Research Group on Marketing and Innovation in Trade and ServicesEsic Market, 46(3), pp. 101 - 134. ISSN: 0212-1867
Frasquet, M.; Mollá, A. y Ruiz, E(2015)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 25(5), pp. 490 - 502. ISSN: 0959-3969
Frasquet del Toro, Marta; Mollà Descals, Alejandro; Ruiz Molina, María Eugenia(2015)Research Group on Marketing and Innovation in Trade and ServicesElectronic Commerce Research And Applications, 14(6), pp. 654 - 665. ISSN: 1567-4223
Molla-Descals, A.; Frasquet, M.; Ruiz-Molina, M.E. y Navarro-Sanchez, E.(2014)Determinants of website traffic: the case of European fashion apparel retailers.The International Review of Retail, Distribution and Consumer Research, 24(4), pp. 411 - 430. ISSN: 0959-3969
Frasquet, M.; Dawson, J.; Mollá, A.(2013)Post-entry internationalisation activity of retailers: an assessment of dynamic capabilities.Management Decision, 51(7), pp. 1510 - 1527. ISSN: 0025-1747
Frasquet, M.; Calderón, H.; Cervera, A.(2012)Research Group on Marketing and Innovation in Trade and ServicesHigher Education, 64(1), pp. 85 - 98. ISSN: 0018-1560
Frasquet, M.; Mollá-Descals, A.; Ruiz-Molina, M.E.(2012)Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: Una comparativa internacional.Estudios Gerenciales, 28(123), pp. 101 - 120. ISSN: 0123-5923
Mollá, A., Frasquet, M. y Ruiz, M.E.(2011)Internationalization patterns in fashion retail distribution: Implications for firm results.Service Industries Journal, 31(12), pp. 1979 - 1993. ISSN: 0264-2069
Mollá-Descals,A.; Frasquet, M.; Ruiz-Molina,M.E.(2011)Research Group on Marketing and Innovation in Trade and ServicesInnovar-Revista de Ciencias Administrativas y Sociales, 21(39), pp. 53 - 65. ISSN: 0121-5051
Tubillejas, B., Cuadrado, M. y Frasquet, M.(2011)A model of determinant attributes of corporate image in cultural services.Nonprofit and Voluntary Sector Quarterly, 40(2), pp. 356 - 376. ISSN: 0899-7640
Mollá Descals, A.; Frasquet Deltoro, M.; Ruiz Molina, M.E.; Gómez Borja, M.A.(2010)Loyalty towards store brands: Customer segmentation for beer / Lealtad a la marca de la distribución: Segmentación de clientes para cerveza.Journal of Marketing Trends, 1(3), pp. 35 - 48. ISSN: 1961-7798
Gil, I.; Frasquet, M. y Cervera, A.(2009)The value of B2B relationships.Industrial Management & Data Systems, 109(5), pp. 593 - 609. ISSN: 0263-5577
Frasquet, M.; Cervera, A. y Gil, I.(2008)Research Group on Marketing and Innovation in Trade and ServicesThe International Review of Retail, Distribution and Consumer Research, 18(3), pp. 343 - 359. ISSN: 0959-3969
Gil, I.; Cervera, A. y Frasquet, M.(2007)Research Group on Marketing and Innovation in Trade and ServicesBoletín Económico de Información Comercial Española., 2914, pp. 31 - 48. ISSN: 0213-3768
Dawson, J. y Frasquet, M(2006)Factores determinantes del nuevo papel de la distribución minorista en Europa.Información comercial española(828), pp. 11 - 24. ISSN: 0019-977X
FRASQUET, M., y VALLET, T.(2005)The rise and fall of the marketing mix: The evolution and the debate surrounding the concept. Auge y declive del marketing mix: evolución y debate sobre el concepto.Esic Market, 121(3), pp. 115 - 168. ISSN: 0212-1867
Cuadrado, M., Frasquet, M., y Cervera, A(2004)Research Group on Marketing and Innovation in Trade and ServicesBenchmarking, 11(3), pp. 320 - 330. ISSN: 1463-5771
Frasquet, M.; Cuadrado, M.; Cervera, A. y Servera, D.(2003)La técnica de benchmarking en el ámbito portuario.Alta Dirección, 2294, pp. 29 - 35. ISSN: 0002-6549
Frasquet, M., Cervera, A. y Cuadrado, M(2003)Caracterización de las organizaciones industriales en la Comunidad Valenciana con presencia en Internet.Economía Industrial(344), pp. 1 - 8. ISSN: 0422-2784
MOLLÁ, A., GIL, I., FRASQUET, M. Y VALLET, T.(2002)Tendencias de la investigación en distribución comercial en España.Distribución y Consumo(61), pp. 114 - 127. ISSN: 1132-0176
FRASQUET, M.(2002)Hábitos de compra y preferencias del consumidor en torno a los centros comerciales.Estudios sobre Consumo(61), pp. 9 - 23. ISSN: 0212-9469
FRASQUET, M., MOLLÁ, A., GIL, I. Y VALLET, T.(2002)Research trends in retailing: a comparative approach Spain-Europe-USA.International Journal Of Retail & Distribution Management, 30(12), pp. 383 - 393. ISSN: 0959-0552
GIL, I., FRASQUET, M., MOLLÁ, A. Y VALLET, T.(2002)Distribution commercial de l'Espagne.Revue International des Sciences Commerciales. Market Management(Mai), pp. 27 - 38. ISSN: 1490-4756
FRASQUET, M., VALLET, T. y GIL, I.(2002)Key factors in shopping centre management: evidence from Spain.The International Review of Retail, Distribution and Consumer Research, 12(4), pp. 337 - 354. ISSN: 0959-3969
VALLET, T., FRASQUET, M., GIL, I. Y MOLLÁ, A.(2002)Research Group on Marketing and Innovation in Trade and ServicesInformación comercial española(803), pp. 119 - 139. ISSN: 0019-977X
FRASQUET, M., GIL, I. Y MOLLÁ, A.(2001)Shopping centre selection modelling: a segmentation approach.The International Review of Retail, Distribution and Consumer Research, 11, pp. 23 - 38. ISSN: 0959-3969
FRASQUET, M., y GIL, I.(2001)Shopping centre attraction and choice: some evidence from the Spanish market.International Journal of Customer Relationship Management, 4(2), pp. 149 - 165. ISSN: 1461-4561
FRASQUET, M., y VALLET, T.(2001)Los factores clave de la gestión estratégica de centros comerciales: una investigación empírica.Boletín Económico de Información Comercial Española.(2707), pp. 23 - 38. ISSN: 0213-3768
GIL, I., MOLLÁ, A. Y FRASQUET, M.(2000)Geografía comercial de España. Comunidad Valenciana.Distribución y Consumo(54), pp. 97 - 122. ISSN: 1132-0176
BERENGUER, G., CERVERA, A., CUADRADO, M. Y FRASQUET, M.(2000)El sistema portuario europeo: un punto de referencia para el Puerto de Valencia.Revista Valenciana d'Estudis Autonòmics(31), pp. 33 - 50. ISSN: 0213-2206
FRASQUET, M., GIL, I., Y MOLLÁ, A.(2000)Modelización de la selección de centro comercial a partir de las dimensiones de su valor percibido.Revista Española de Investigación en Marketing.ESIC, 4(6), pp. 81 - 107. ISSN: 1138-1442
Teresa Fayos, Haydée Calderón, Mitxel Cotarelo, Marta Frasquet(2023)Research Group on Marketing and Innovation in Trade and ServicesManagement of Environmental Quality: An International Journal, 34(3), pp. 624 - 646. ISSN: 1477-7835
Frasquet, M.; Miquel-Romero, M.J.; Mollá-Descals, A.(2023)Research Group on Marketing and Innovation in Trade and ServicesElectronic Commerce Research And Applications, 60(July-August), p. 101287. ISSN: 1567-4223
Cantó Primo, M.; Gil-Saura, I.; Frasquet-Deltoro, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesService Business, 18, pp. 81 - 100. ISSN: 1862-8516
Cantó, M.; Frasquet, M.; Gil-Saura, I.; de Mozota, B.B.(2023)Research Group on Marketing and Innovation in Trade and ServicesShe Ji, 9(3), pp. 379 - 401. ISSN: 2405-8726
Frasquet, M.; Ieva, M.; Ziliani, C.(2021)Research Group on Marketing and Innovation in Trade and ServicesJournal of Consumer Marketing, 49(12), pp. 1640 - 1659. ISSN: 0736-3761
Frasquet, M.; Ieva, M.(2024)Research Group on Marketing and Innovation in Trade and ServicesJournal of Consumer Marketing, 41(5), pp. 583 - 595. ISSN: 0736-3761
Lorenzo Romero, C.; Alarcón del Amo, M.C.; Frasquet Deltoro, M.(2023)Research Group on Marketing and Innovation in Trade and ServicesFashion And Textiles, 10(11), pp. 1 - 26. ISSN: 2198-0802
Journal Publications
- Wholesale on a fee or contract basis
- Retail sale in non-specialised stores
- Retail sale of food, beverages and tobacco in specialised stores
- Other retail sale of new goods in specialised stores
- Retail trade not in stores, stalls or markets
- Travel agency, tour operator and other reservation service and related activities
Tarongers Campus
Edificio Departamental Oriental. Av. dels Tarongers, s/n
46022 València (Valencia)
- GIL SAURA, IRENE
- PDI-Catedratic/a d'Universitat
- Coordinador/a de Programa de Doctorat
