Aims: The aim of the doctoral programme is to create researchers in Marketing to provide an added value based on knowledge to the economic tissue. This knowledge allows business practices to be more effective. These researchers will also provide the scientific community with research which can turn into quality publications, therefore the inversion in their training not only affects the productive tissue but also contributes to the advancement of academic knowledge. The doctoral studies shall guarantee the acquisition of the basic competences established in the Spanish Qualifications Framework for Higher Education.

Description:

The programme currently in force stems from RD 1393/2007. The mission of this doctoral programme is the specialised training of researchers in the field of marketing, enabling them to respond to the social need for university specialists with a solid background in research. It differs from other postgraduate courses in that it provides students with a strong methodological basis, as well as an understanding of the theoretical and scientific foundations necessary to analyse and understand observable reality.

The Valencian Community has been a pioneer in the development of Marketing in Spain. Not surprisingly, in Spain there were only four specific Marketing in Market Research (CIM for its Spanish acronym) departments in 2011. The CIM department of the UV brings together 12 professors in Marketing and Marketing Research at the same university (the largest number in Spain), all of them with a minimum of three six-year terms (evaluated period of 18 years) of research quality. It was also the first to develop an inter-university doctorate in marketing with a quality mention, which attests to the high level of competence of its professionals.