Open minded person with a wide international and cross-cultural experience who enjoy academic interaction as well as to participate supporting academic activities. I like to study subjects from different scopes and approaches. My philosophy is to respect and learn from other researchers and fields as the best way to become a humble researcher, to realize about your own limits and field limitations and to develop a well-grounded scientific knowledge.

Research:

30 years of recognized quality research activity (Spanish Commission for Assessing Research Activity). Major research lines in marketing communication, research methodology, tourism, consumer behavior, neuromarketing and business networks and clusters.

Pioneer in research (Spain) on informative and emotional content of advertising, informative and emotional content analysis of advertising categories, gender role portrayal in advertising, attitudes towards advertising, rural-cultural tourism, cultural tourism image measurement, use of neuromarketing and virtual reality for measuring destination image, marketing theory and Business networks/Clusters.

Author of seven books and monographies and has published his research in journals such as European Journal of Marketing, Journal of Current Issues and Research in Advertising; Sex Roles; Tourism Management; Online Information Review; Journal of Interactive Advertising, Journal of Marketing for Higher Education, Journal of Marketing Communications, International Journal of Strategic Communication, Administrative Sciences, Journal of Heritage Tourism, Journal of Business and Industrial Marketing, Cogent Business and Management, Agribusiness, Business Strategy and the Environment, Cuadernos de Gestión (Management Letters), European Research on Management and Business Economics, European Journal of Management and Business Economics or the Spanish Journal of Marketing among others. He is a reviewer and member of the editorial board of national and international, such as SR, TM, OIR, SJMR, Communication and Society, Tourism Review, JIA or the JMHE among others. He has also presented numerous papers and has been a reviewer for national and international conferences of the AMA, AMS, EMAC, ATM, AEMARK, ACEDE, AEDEM, CLUSTERING, ICORIA, AIRSI, CMC, ICOTTS among others. He has conducted competitive projects and research groups relevant to institutions and companies.

Visiting professor and research scholar in the School of Journalism and Mass Communication and Kenan Business School, University of North Carolina at Chapel Hill; in the Marketing Management Department, Faculty of Business Economy, Erasmus University, Rotterdam; in The Center for West European Studies and Katz Graduate School of Business, University of Pittsburgh; in the Tourism Research Institute, Faculty of Tourism and Communication, University of Girona; in the Marketing Insight Research Unit, Business School, University of Hertfordshire; Department of Management, Business School, University of Ariel, and the Corvinus Institute for advanced Studies and the Marketing Institute, Corvinus University of Budapest. Full Professor of Marketing in the Catalan University for four years (2001-2005), UdG, Economics School and Tourism School.

Founding member of the Spanish Association of Academic and Professional Marketing. He has been a member of the organizing committee or a director in the organization of national and international conferences (EPUM, AMS, ACEDE, ATMC, EMAC, CLUSTERING, ICORIA), seminars (IMBA, UIG; ON-line Communication) or workshops (ACEDE, Clustering).

Management:

Director of the Department of Commercialization and Market Research, Director of the marketing area (U. of Girona); Rector Delegated (UdG) for research and teaching quality development; Director of the International Master in Business Administration (UV), Director of the Master in Marketing and Market Research (UdG), Director of the Master in Marketing and Customer Intelligence (UdG); coordinator of Degree, Master and Ph.D. courses; Marketing Department Secretary (UV); UV Research Commission Representative, Department of Marketing’s Doctoral Academic Commission member; Director of the Doctoral Program in Marketing (UV), Director or organizing committee member of national and international Seminars, Workshops and Conferences (UV summer school at Gandia; IMBA seminars week; EPUM conference, CLUSTERING conference, AMS conference, EMAC conference, ICORIA conference).

Quality Management:

Auditor in the ANECA (National Agency for Quality Assessment and Accreditation) and AQU (Agency for the Catalan University System Quality), and in other quality assessment and assurance regional agencies and units (2004-2021).

Teaching:

36 years of university teaching experience at Degree, Master and Ph.D. Levels. The subjects are teaching in Spanish, Catalan, or English. Subjects include among others Business Economics, Marketing, Marketing Management, Tourist Marketing, Consumer Behavior, Market Research, Tourist Market Research, International Market Research, Integrate Marketing Communications, Global Marketing Strategy, Message and Media Planning, Research in Advertising, Master's Thesis and Degree Final Project