The School of Economics is welcoming you to a new edition of the International Master in Business Administration, iMBA, through some introductory talks and seminars.
Welcoming sessions
Tuesday, January 30th., at the Faculty of Economics building, Villalonga room (first floor).
- 9:00 Introduction to iMBA by Enrique Bigné and Carmen Pérez Cabañero, co-chairs
- 9:30 Opening speech by Michiel van Beek, founder of Alpha Rainbow, Marketing Intelligence & Strategy
- 10:00 – 11:00 Coffee break
- 11:00 – 11:15 Welcome by the Dean of the School of Economics, Professor Muñoz
- 11:30 -12:30 Practicalities of the IMBA marketing specialization by Enrique Bigné and Carmen Pérez Cabañero, co-chairs
Wednesday, January 31st., at the Faculty of Economics building, Villalonga room (first floor).
- 09:30-10:30 Seminar: Electronic resources at the University of Valencia. Carmen Pérez Cabañero, iMBA co-chair.
- 10:30 Coffee break
- 11:00-12:00 Module leader’s introduction
- 12:00-13:00 Visit around campus: Carmen Pérez Cabañero, Associate professor of Marketing and co-chair of the IMBA
International Business School Alliance, IBSA: members and specialization:
- Universitat de València (Spain): International Marketing.
- IGC Hochschule Bremen (Germany): International Logistics and Supply Chain Management.
- UNCW University of North Carolina Wilmington (USA): International Finance and Investments.
- ESSCA – School of Management (France): International Sustainable Management.
