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Blog

  • Faculty of Economics

    URAP rank the UV among the top 200 universities in the world

    13 april 2016

    The University Ranking by Academic Performance (URAP) has once again placed the Universitat de València as one of the best higher education institutions in the world.

  • TV Audience

    Nielsen – The quandary of the ratings powerhouse

    11 april 2016

    Around the same time period when the introduction of colour was revolutionising our viewing habits, Nielsen ratings and audience figures grew into a key money maker for broadcasting networks around America.

  • University of Valencia

    UV ranked among the best universities in the world for economics students by QS

    7 april 2016

    The consultant Quacquarelli Symonds has recently published its World University Rankings for the 2015-2016 academic year. Once again, the Universitat de València has placed among the top 250 universities in a select number of fields.

  • Social Media

    Television Advertising: Does it Trigger Social Media Brand Engagement?

    21 march 2016

    The act of engaging is taking a much broader meaning in the digital era. Social media has placed brands a finger stroke away from their customers, with the traditional barriers of entry into advertising and self-promotion (namely high costs) quasi-permanently left open. The fight for brand engagement – here in the form of likes, shares/retweets or mentions – has thus become tighter than ever.