A week ago, "Datæ Valor – Get Started in the Data Economy" launched, the first outreach campaign led by INTRAS at the University of Valencia, within the framework of DS4M Mediterráneo.

The aim is to help businesses, public administrations and citizens understand what a Data Space is and why sharing information securely can generate real value, without losing control over their own data.

In its first week, the campaign is already present in outdoor advertising, print media, radio, television and social media, among other channels, across the territories of the Mediterranean Corridor.

This initiative is aligned with the goals of CRED, contributing to making the Data Economy stop being an abstract concept and become something tangible for the productive and social fabric.

Project funded by the Ministerio para la Transformación Digital y de la Función Pública, through the Secretaría de Estado de Digitalización e Inteligencia Artificial, with Next Generation-EU funds under the Plan de Recuperación, Transformación y Resiliencia.