Design professionals and the Valencian business network have met in the Salón de Grados of the Fundación Universidad Empresa ADEIT to talk and discuss the value of preserving the cultural and heritage legacy of Valencian companies.
The colloquium was moderated by the UPV Professor of Design Management Manuel Lecuona and was attended by Vicente Pons, Commercial Director of Point; Alejandra Gandía-Blasco, Creative Director of Gandia Blasco Group; and Javier Pastor, Artistic and Communication Strategies Director of Expormim.
The meeting was attended by the vice-rector of Culture and Society, Ester Alba; the co-directors of the Archive, Vicente Pla and Xavier Giner, as well as designers, teachers and academic authorities.
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Blended workshop aimed at companies and professional designers, agents of the Sistema Valenciano de Innovación (shuttles, institutes, innovation centers and networks, local development agencies), startups, associations of young entrepreneurs and art and design students.
Reformulate the value of design as a tool capable of efficiently responding to the new challenges linked to environmental and social sustainability, and to that of the companies themselves.
MODERATOR
Manuel Lecuona, Catedrático de Gestión del Diseño de la UPV (València).
SPEAKERS
Eneko Muruzabal from the BILIBIN CIRCULAR (Donostia), Uxue Montero from the EMOVERE (Donostia), Álex Jiménez. CEO from the NUTCREATIVES and professor of the Circular Economy Module from the UPC (Barcelona), Héctor Nicolau from NU-FURNITURE (Castelló), Mari Carmen Estevan from HOY ES EL DÍA (Alacant), Rafael Villar from INNOVA INDUSTRIAL DESIGN (Alacant), Pedro Sáez from MONNOU, diseño circular, social y regenerativo (València), Adolfo Ibáñez from BAUKUNTS ARQUITECTURA Y VIRTUALIZACIÓN (València), Tera Yegros from APU’A: diseñar con criterios de circularidad (València), Clara del Portillo from YONOH ESTUDIO (València), María Navarro from the ADCV (València), Daniel Carpena, responsible of the CLUB VIDEO JUEGO UPV (València), Samuel Miralles Salvador, invesment partner of the NU-FURNITURE (Castelló), María Luisa Peydró, technique I+D+i. Cultural Sector from the LAS NAVES. CENTRE D'INNOVACIÓ (València), Pau Rausell, ECONCULT-UV (València) Jordi Sebastiá, IVACE (València) and students from the EASD València.
