The Objectives of the Master’s Degree in Audiovisual Contents and Formats:

• Possess and understand knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
• Apply the knowledge acquired and your problem-solving ability in new or little-known environments within broader (or multidisciplinary) contexts related to your area of study.
• Integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
• Communicate conclusions and the knowledge and ultimate reasons that support them to specialized and non-specialized audiences in a clear and unambiguous way.
• Have the learning skills that allow you to continue studying in a way that will be largely self-directed or autonomous.
• Provide the necessary tools for labor integration in the field of audiovisual content and formats.
• Acquire the appropriate academic and professional skills in the field of creation, design and development of audiovisual content for digital multicasting.
• Identify the strategic segments of the audiovisual industry in a context of constant innovation in the information society.
• Analyse and interpret the new media languages associated with digital multicasting.
• Know the projects and studies searching for new creative trends in audiovisual formats and content, in production and consumption, within the process of media convergence of the digital era.
• Integrate the acquisition, editing, dissemination and interactive technologies of the digital era in the design and production of new audiovisual content and formats.
• Integrate theoretical content related to media languages used in the communicative flow of audiovisual content and formats of the information society in professional praxis.
• Create content and design linear and/or interactive audiovisual formats for the new space of digital communication.
• Master the different phases of developing an audiovisual production and the styles of carrying out projects in the new audiovisual space.
• Create and develop pilot programs for the genesis of new media formats.
• Analyse consumption trends and market studies of audiovisual content in media industries.
• Interpret the structure of the audiovisual company, the market dynamics and the nature of the different audiovisual products in emerging media flows. 
• Plan and create analysis and prospective studies of trends in the consumption of emerging audiovisual content and formats in the multicast space.