The audiovisual industry is in permanent transformation. The consolidation of new agents in the creation, production, distribution and consumption of audiovisual products, such as streaming platforms and digital and online applications, is indisputable and has changed the way we relate to this content. 

However, the new screens have not replaced the traditional ones, and cinema, television and radio coexist with the new ways of communicating symbiotically, hybridizing in order to remain attractive to both creators and users.

In addition, the recent emergence of Artificial Intelligence (AI) is causing a downturn in the audiovisual world. Fact and fact, however, it is still a more developed tool due to the rise of digitization in the audiovisual creation and production processes.

To provide an adequate response to the new environment, the University of Valencia offers the Official Master's Degree in Audiovisual Content and Formats. It is a postgraduate course that offers qualified training in the following areas:

• Research in the field of audiovisual communication, particularly in topics related to the script and the narrative structures of audiovisual stories; public policies in communication; advances in audiovisual production and visual and sound post-production; trends in content and audience behavior; the management of audiovisual production; and communication strategies.
• Future professionals in the audiovisual sector in the departments of project creation and design (screenwriters, analysts and content directors); production management (executive production, producers); realization of new digital formats; programming of audiovisual content for multicasting; of marketing and advertising (market studies and consumption analysis of the media industries, experts in media consumption).