SOME RECENT PUBLICATIONS:
- Canales, P., & Fernández, A. H. (2019). Commercial activity in tourism companies. Perception of tourism students. Cuadernos de Turismo, (43), 249-269.
- Canales-Ronda, P., & Hernández-Fernández, A. (2019). Flipped classroom methodology in university teaching. Revista iberoamericana de educación superior, 10(28), 116-130.
- Hernández-Fernández, A., Mora, E., & Hernández, M. I. V. (2019). When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis. Physiology & behavior, 200, 130-138.
- Hernandez-Fernandez, A., Vila Lopez, N., Kuster Boluda, I., y Rodríguez Santos, C. (2019). What are you?: pragmatic, self-confident,# hashtag or a vital senior? Using marketing to curb alcoholism and encourage healthy consumption!. Journal of Food Products Marketing, 24(7), 880-905.
- Hernandez-Fernandez, A., Vila Lopez, N., Kuster Boluda, I., y Rodríguez Santos, C. (2019). Clustering Spanish alcoholic beverage shoppers to focus marketing strategies. International Journal of Wine Business Research, 24(7), 880-905.
- Ugalde-Sanchez, C.; Vila-Lopez, N.; Kuster-Boluda, I. y Mora-Sanchez, E. (2019): “Notoriedad y credibilidad de marca como antecedentes a su apego. Brand awareness and brand credibility as antecedents for Brand attachment”. Obra Digital. Revista de Comunicación, 16 (feb-agosto), pp. 63-76. ISSN”, Obra Revista de Comunicación Digital, 16, 63-76.
- Vila-Lopez, N. y Küster-Boluda, I. (2019): “Consumers' physiological and verbal responses towards product packages: Could these responses anticipate product choices?. Physiology & Behaviour, 200, 166-173. SSCI (JCR-Q2).
- Villamediana, J.; Vila-Lopez, N. y Kuster-Boluda, I. (2019): “Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis”. Current Issues in Tourism, 22(15), 1841-1861 SSCI (JCR-Q1).
- Kuster-Boluda, I., Vila-López, N., Sarabia-Sánchez, F. (2019): “Packaging cues as vehicles of healthy information: visions of millenials (early adults and adolescents”. Food Research International, 119- 170-176. SSCI (JCR-Q1).
- Casanoves-Boix, J. C., Kuster-Boluda, I. K., & Vila-López (2019). “Perceived quality as a key to building educational brand through university lecturers_La construcción de marca universitaria a través del personal docente e investigador”. UCJC Business & Society Review, (61), 60-99.
- Casanoves, J. C., Boluda, I. K., & López, N. V. (2019). "Why should higher education institutions bet on branding?". Journal of Educational Research, 37 (1), 111-127.
- Sidney, E y Vila-Lopez, N. (2019): “Are marketing strategies correlated with financial outputs? A longitudinal study“. Journal of Business and Industrial Marketing, 34 (7), 1533–1546. SSCI (JCR-Q3).
- Villamediana, J.; Kúster-Boluda, I. y Vila-López, N. (2019): “Destination engagement on Facebook: time and seasonality." Annals of Tourism Research, Vol. 79, 102747. SSCI (JCR-Q1)
- Royo-Vela, M.; Vila-Lopez, N. y Kuster-Boluda, I. (2019): “Targeting and packaging low fat products: uncontrolled and controlled variables”. Nutrition and Food Science International Journal, 9(2), 1-4. SSCI (JCR-Q4).
- Suham-Abid, D. and Vila-Lopez, N. (2019-2020), "Airline service quality and visual communication", The TQM Journal, 32 (1), 183-200.
- Aragonés-Jericó, C., Kúster-Boluda, I. y Vila-López N. V. (2020): “Value-experience transfer through sports sponsorship: Background and consequences. Revista de Psicologia del Deporte,29(1), 133-142. SSCI (JCR-Q4).
- Mora-Sanchez, N. y Vila-López N. (2020): “Developing successful cause-related marketing campaigns through social-networks The moderating role of users’ age”. Total Quality Management & Business Excellence, 31 (4), 373– SSCI (JCR-Q2).
- Lorente-Ayala, J.M; Vila-Lopez, N. y Kuster-Boluda, I. (2020): “How Can NGOs Prevent Volunteers from Quitting? The Moderating Role of the NGO Type. Management Decision, 58(2), 201-220.SSCI (JCR-Q2).
- Trigo, M.; Vila-Lopez, N. y Hernández-Fernandez, A. (2020): “Could gamification improve visitors’ engagement? International Journal of Tourism Cities (Emerging Sources Citation Index), 5 (2), 317-334
- Sanvisens, N.; Küster, I.; Vila, N. (2020): “Identifying profiles of complementary and alternative medicine believers and/or users” Complementary Therapies in Clinical Practice, 39 (May), 101164 SSCI (JCR-Q3).
- Casanoves, J. C., Küster, I. K., & Vila, N. V. (2020): “Educational branding in spanish private universities: construction of brands that fall in love with the public involved”. Journal of Management and Business Education, 3(2), 145-163.
- Kuster-Boluda, I., Vila-López, N. (2020). “Can Health Perceptions, Credibility and Physical Appearence of Low-Fat Foods Stimulate Buying Intentions?”. Foods, 9(7), 866-890. SSCI (JCR-Q1).
- Villamediana-Pedrosa, J. D., Vila-López, N., & Küster-Boluda, I. (2020). Predictors of tourist engagement: Travel motives and tourism destination profiles. Journal of Destination Marketing & Management, 16, 100412. SSCI (JCR-Q1).
- Kuster-Boluda, A., Vila, N. V., & Kuster, I. (2020). Managing international distributors’ complaints: an exploratory study. Journal of Business & Industrial Marketing, 35 (11), 1817-1829 SSCI (JCR-Q3).
- Guzman, J. M. G., Hernandez-Fernandez, A., & Canales-Ronda, P. (2021). Bringing social marketing closer to the disability field. Journal of Social Marketing.
- Tejero, V.; Vila, N. Küster, I. (2021): “Prescribers’ Opinions to Identify Competitive Groups: A Comparative Analysis in the Pharmaceutical Industry”, Expert Review of Pharmacoeconomics & Outcomes Research, 21(4), 753-763 SCI (JCR-Q3).
- Vila-López, N.; Kuster-Boluda, I. y Alacreu-Crespo, D. (2021): “Designing a low-fat food packaging: Comparing consumers’ responses in virtual and physical shopping environments”, Foods, 10 (2), 211 SSCI (JCR-Q1).
- Vila-López, N. y Kuster-Boluda, I. (2021) “A bibliometric analysis on packaging research: towards sustainable and healthy packages”. British Food Journal, 23(2), 684-701.SCI (JCR-Q2).
- González, M.A. y Vila, N. (2021): “Designing the best avatar to reach millennials: gender differences in a restaurant choice”. Industrial Management & Data Systems, 121, 6, 1216-1236. SSCI (JCR-Q2).
- Sidney, E y Vila-Lopez, N. (2021): “Is marketing investment similar cross-industry?". Journal of Business and Industrial Marketing, 36, 2, 203-208. SSCI (JCR-Q3).
- Villamediana-Pedrosa, J. D., Vila-López, N., & Küster-Boluda, I. (2021): “Las redes sociales, una herramienta para recuperación del turismo en la Comunidad”. Revista de Treball, Economía y Societat, 101, abril, 1-20.
- Kuster-Boluda, I. y Vila-López, N. (2021): “A teachers’ orientation approach to understand the university teacher-student relationship”, Revista Estudios sobre Educación, 40, 149-172.
- Aragonés, C.; Küster, I. and Vila, N. (2021): "Segmentation of the sports tourist: the case of the Formula 1 spectator". Investigaciones Turísticas, 21, 182-204.
- Vila-López, N. and Kuster-Boluda, I. (2021): “Product Placement bibliometric study: generic journals versus specific-communication journals". International Journal of Business Communication, 1-30. SSCI (JCR-Q3).
- Vila-López, N. and Kuster-Boluda, I. (2021): “Sharing-Collaborative Economy in tourism:a bibliometric analysis and perspectives for the post-pandemic era”, Tourism Economics, 28 (1), 272-288 SSCI (JCR-Q1).
- Mora-Pérez, E.; Vila-López, N. y Kuster-Boluda, I. (2021). “Segmenting the audience of a cause-related marketing viral campaign”. International Journal of Information Management, 59, 102296 SSCI (JCR-Q1).
- Canales Roda, P.; Kuster-Boluda, I. y Vila-Löpez, N. (2022): “Healthy Lifestyle and Complementary and Alternative Medicine, Holistic Nursing Practice, SSCI (JCR-Q2).
- Canales-Ronda, P., & Aragonés-Jericó, C. (2022). Agile methodologies in times of pandemic: acquisition of employment skills in higher education. Education+ Training, (ahead-of-print).
- Hernández-Fernández, A.; Kuster-Boluda, I. y Vila-López, N. (2022): “Nutritional information labels and health claims to promote healthy consumption"Journal of Business and Industrial Marketing, 37(8),1650-1661 SSCI (JCR-Q3).
- Kuster-Boluda, I.; Vila-López, N. y Abad-Tortosa, D. (2022): “Orientation response in low-fat foods: differences based on product category and gender”. International Journal of Consumer Studies SSCI (JCR-Q3).
- Vila-Lopez, N. , Kuster-Boluda, I. y Marín-Aguilar, T. (2022): “Improving residents’ quality of life through sustainable experiential mega-events:
High- versus low-context cultures". Journal of Hospitality & Tourism Research, 46(5), June, 979–1005 SSCI (JCR-Q2). - Kuster-Boluda, A., Vila, N. V., & Kuster, I. (2022): “A century of research on complaints. Longitudinal bibliometric analysis of wos (1900–2019”. Total Quality Management and Business Excellence, 1-26 SSCI (JCR-Q3).
- Aragonés, C.; Küster, I. and Vila, N. (2022): "Emotions and value: their effects on satisfaction, loyalty and response to sport sponsorship". Journal of Quantitative Methods for Economics and Business.
- Ugalde, C.; Vila, N. V., & Kuster, I. (2022): “Brand attachment towards functional, symbolic and hedonic brands”. Journal of Fashion Marketing and Management SSCI (JCR-Q3).
- Aragonés-Jericó, C.; Rodríguez-Santos, C.; Vila-López,; Küster-Boluda, I. (2022): “Country image effects after the Brexit crisis. A cross-cultural comparison”. Consumer Behaviour in Tourism and Hospitality.
- Kuster-Boluda, I. y Vila, N. V. (2022): “Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues”. British Food Journal. SCI (JCR-Q2).
- Geldres-Weiss, S,; Küster-Boluda, I. y Natalia Vila-Lopez, N. (2022): “B2B value co-creation influence on engagement: twitter analysis at international trade show organizer”. European Journal of Management & Business Economics
- Vila-Lopez, N. y Kuster-Boluda, I. (2023): “Data mining to reposition a religious tourist destination in COVID-19”. International Journal of Contemporary Hospitality Management SSCI (JCR-Q1).
- Mora, E.; Vila, N. y Küster, I. (2023). “Qualitative social media content analysis as teaching-learning method in higher education” Interactive Learning Environments (NILE) SSCI (JCR-Q1).