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Doctoral theses

 
  1. Inés Küster and Natalia Vila, co-direction of the doctoral thesis of Maria Elena Avilés Valenzuela, registered on 12 February 2009: "The influence of intrinsic motivation, self-concept and social skills on the degree of market orientation of university teachers". Defended on 15 March 2012. Qualification: Outstanding cum laude.
  2. Inés Küster and Natalia Vila, co-direction of Miguel Ángel Escamilla's doctoral thesis, registered on 12 December 2008, "La formación en ventas dos enfoques distintos: una visión estratégica (dirección) y otra operativa (vendedores)" and defended on 1 March 2013. Qualification: Outstanding cum laude.
  3. Inés Küster and Natalia Vila, co-direction of the doctoral thesis of Cristina Aragonés, registered on 29-February-2008. "The transfer between a big sport event and the sponsoring brand: the vision of the sport visitor". Defended in June 2013. Qualification: Outstanding cum laude.
  4. Co-director of Trinidad Marín's doctoral thesis, registered on 18 July 2011, "Improving residents' quality of life through marketing strategies: A comparative analysis between Mexico and Spain. Defended in July 2015. Qualification: Outstanding cum laude.
  5. Inés Küster and Natalia Vila, co-direction of the doctoral thesis of Asunción Hernández-Fernández, "Factors influencing the purchase and consumption of beverages: alcohol vs. non-alcohol". Defended in July 2015. Qualification: Outstanding cum laude.
  6. Natalia Vila and Inés Küster. Co-direction of the doctoral thesis of Eduardo Amorós, registered in October 2013, "Effects of political self-positioning on satisfaction and voting decision after the socialisation process". Defended in January 2016. Qualification: Outstanding.
  7. Inés Küster and Natalia Vila, co-direction of Javier Casanoves' doctoral thesis, registered in October 2013, "Brand capital in higher education institutions: the internal customer, public versus private". Defended in May 2016. Qualification: Outstanding cum laude.
  8. Natalia Vila and Inés Küster. Co-direction of the doctoral thesis of Cecilia Ugalde-Sánchez, "Antecedents and effects of brand attachment: Moderating role of brand positioning by pre-eminent attribute and product category involvement". Defended on 19 September 2017. Qualification: Outstanding cum laude.
  9. Inés Küster and Natalia Vila, co-direction of the doctoral thesis of Isabel Vidal-Capilla, "Consumption of functional foods: determining factors", defended on 25 June 2019. Qualification: Outstanding cum laude. International mention.
  10. Natalia Vila and Inés Küster. Co-direction of the doctoral thesis of Jenely Villamediana Pedrosa, "Predictive factors of positive and negative engagement of the country brand Spain on Facebook". Defended on 20 December 2020. Qualification: Excellent cum laude.
  11. Natalia Vila and Inés Küster. Co-direction of the doctoral thesis of José Miguel Lorente, "The antecedents and effects of volunteer motivations: the moderating role of NGO type and volunteer-related variables". Defended on 4 July 2020. Qualification: Outstanding cum laude.
  12. Natalia Vila and Inés Küster. co-direction of the doctoral thesis of Amparo Küster Boluda, ""B2B complaints and claims management: in the international context".
    international context". Defended on 21 October 2020. Qualification: Excellent cum laude.
  13. Natalia Vila and Inés Küster. Co-direction of the doctoral thesis of Elisabet Mora Pérez, "Quantitative and qualitative approach to viral cause marketing in social networks: a cross-cultural study". Defended on 18 November 2020. Qualification: Outstanding cum laude. International mention.
  14. Inés Küster y Natalia Vila, co-dirección de la tesis doctoral de Skania Laura Geldres Weiss, "Digital marketing in BtoB contexts: the drivers of engagement and electronic word of mouth communication at international trade shows". Defendida el 13 de febrero de 2023. Calificación: Sobresaliente cum laude.