Lines

Lines of investigation

Brand positioning.Competitor analysis, market segmentation, positioning strategy design, creation of competitors' perception maps based on their positioning, brand design based on visual identity (form) and message (content),
Packaging and marking.Analysis of positioning at the point of sale of tangible products through packaging to stimulate consumption. Key elements in packaging: visual and informative elements (colour, shape, label, images, etc.). Special emphasis on the food and cosmetics industries.
Extensions and transfer of trademarks.Analysis of strategies for the extension of an established brand, the creation of paraigües brands among different competitors, transfer of brand value and brand image through different.
Sales force and branding.Análisis del papel de los recursos humanos en el posicionamiento de la marca. Interés en el ámbito B2B (*business-to-business).

Lines of investigation