RE_BRAND studies the influence of individual and contextual factors in decision-making processes.
Acrónimo
RE_BRAND
Descripción
The PROMETEO program of Generalitat Valenciana has financed this research project. Participating universities: Polytechnic University of Valencia, UC Davis California, and University of Valencia
The objective is to evaluate users' cognitive functions and decision-making processes in different contexts, mainly in risk behavior and consumer behavior.
Investigadores principales:
- Bigne Alcañiz, Jose Enrique
- PDI-Catedratic/a d'Universitat
- Director/a Titulacio Master Oficial
- Andreu Simo, Maria Luisa
- PDI-Catedratic/a d'Universitat
- Coordinador/a Curs
- Responsables de Gestio Academica
- Coordinador/a Titulacio de Grau
- Curras Perez, Rafael Martin
- PDI-Titular d'Universitat
- Ruiz Mafe, Carla
- PDI-Catedratic/a d'Universitat
- Sanchez Garcia, Maria Isabel
- PDI-Titular d'Universitat
- Coordinador/a de Mobilitat
Investigadores principales no UV
- Sara López Muñoz - University of Valencia
Investigadores participantes:
- Martinez Alvarez, Laura
- Alumn.
Fecha de inicio
2019
Enero
Fecha de fin
2023
Enero
