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Group research publications

 

PUBLICATIONS -DIGITAL MARKETING

PAPERS (2016-2021)

  1. Bigne, E.; Nicolau, J.L. & Wiiliam, E. (2021). Advance booking across channels: the effects on dynamic pricing. Tourism Management. (accepted)
  2. Bigne, E., Ruiz, C., Cuenca, A., Perez-Cabañero, C., Garcia, A. (2021).What drives the helpfulness of online reviews? A deep learning study ofsentiment analysis, pictorial content and reviewer expertise for mature destinations. Journal of Destination Marketing & Management 20(June)
  3. Bigne, E., Fuentes-Medina, L & Morini-Marrero, S. (2020). Memorable tourist experiences versus ordinary tourist experiences analyzed through user-generated content. Journal of Hospitality and Tourism Management 45, 309-318.
  4. Sánchez-Villar, J. & Bigne, E. (2020). Developing a blog trust scale via an international Delphi panel. European Research on Management and Business Economics 26(3), 134-144.
  5. Ruiz, C.; Bigné, E. & Currás-Perez, R. (2020). The effect of emotions, eWOM quality, and online review sequence on consumer intention to follow advice obtained from digital services. Journal of Service Management 31(3), 465-487
  6. Andreu, L.; Amaro, S.; Bigne, E. & Palomo, J. (2020). Airbnb Research: An Analysis in Tourism and Hospitality Journals. International Journal of Culture, Tourism, and Hospitality Research 14(1), 2-20
  7. Bigne, E.; Zanfardini, M.; & Andreu, L. (2020). How online reviews of destination responsibility influence tourists’ evaluations: an exploratory study of mountain tourism. Journal of Sustainable Tourism, 28(5), 686–704.
  8.  Bigne, E.; Chatzipanagiotou, K. & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The Stimulus-Organism-Response Model revisited. Journal of Business Research 115, 403-416.
  9. Bigne, E.; William, E.; & Soria-Olivas, E. (2020). Similarity and Consistency in Hotel Online Ratings across Platforms. Journal of Travel Research, 59(4), 742-758.
  10. Bigne, E., Andreu, L., Perez, C., & Ruiz, C. (2020). Brand love is all around: loyalty behavior, active and passive social media users. Current Issues in Tourism, 1-18.
  11. Badenes-Rocha, A.; Bigne, E. & Ruiz, C. (2019). Engaging customers through user- and company-generated content on CSR. Spanish Journal of Marketing.
  12. Bigne, E.; Ruiz, C.; Currás-Perez, R. (2019). Destination appeal through digitalized comments. Journal of Business Research 101, 447-453.
  13. Bigne, E.; Oltra, E.; Andreu, L. (2019). Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities. Tourism Management 71 (April), 490-505.
  14. Sanz-Blas, S., Bigné, E., & Buzova, D. (2019). Facebook brand community bonding: The direct and moderating effect of value creation behavior. Electronic Commerce Research and Applications, 35
  15. Viglia, G.; Pera, R. & Bigné (2018). The determinants of stakeholder engagement in digital platforms. Journal of Business Research 89, 404-410. (Q1).
  16. Bigne, E., Andreu, L., Hernández, B. & Ruiz, C. (2018). The impact of social media and normative influences on consumer purchase behavior. An analysis of the low-cost airline industry. Current Issues in Tourism 21(9), 1014-1032 (Q1 in Tourism)
  17. Ruiz, C. Bigne, E.; Sanz, S. and Tronch, J. (2018). Does social climate influence positive eWOM in travel review websites? BRQ Business Research Quarterly 21(1), 26-38. (Q2 Business)
  18. Sanz, S., Bigné, E. & Buzova, D. (2017). M-WOM in a brand’s Facebook fan page. Online Information Review 41(7), 936 – 953.
  19. Miquel, M. J., Caplliure, E. M., Pérez-Cabañero, & Bigné, E. (2017). Buying private label in durables: Gender and other psychological variables. Journal of Retailing and Consumer Services, 34, 349-357.
  20. Bigné, E.; Caplliure, E. & Miquel, M.J: (2016). Ewom on Travel Agency Selection: Specialized versus Private Label. Psychology & Marketing 33(12), 1019–1194. 

NEUROMARKETING

PAPERS (2016-2021)

  1. Bigne, E., Ruiz, c., & Badenes-Rocha, A The influence of negative emotions on brand trust and intention to share cause-related posts: a neuroscientific study
  2. Kakaria, S., Bigne, E., Catambrone, V. & Valenza, G. (2022). Heart rate variability in marketing research: A systematic review and methodological perspectives. Psychology & Marketing, https://doi.org/10.1002/mar.21734
  3. Badenes-Rocha A., Bigne, E. & Ruiz, C. (2022). Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter. International Journal of Advertising.
  4. Dini, H., Simonetti, A., Bigne, E., & Bruni, L. E. (2022). EEG theta and N400 responses to congruent versus incongruent brand logos. Scientific Reports, 12(1), 1-11.
  5. Simonetti, A. & Bigne, E. (2022). How visual attention to social media cues impacts visit intention and liking expectation for restaurants. International Journal of Contemporary Hospitality Management 34 (6), 2049-2070.
  6. Badenes-Rocha, A.; Bigne, E. & Ruiz-Mafe, C (2022). Impact of CRM on consumer advocacy and participation: a causal model based on self-reports and eye-tracking. Psychology & Marketing 39 (1), 214-226.
  7. Ausin-Azofra, J.M., Bigne, E., Ruiz, C., Marin-Morales, J. Guixeres, J., & Alcañiz, M. (2021). Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach. Frontiers in Psychology 12, 612717.
  8. Bigne, E., Simonetti, A., Ruiz, C. & Kakaria, S. (2021). How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach. Journal of Business Research 123(February), 279-288.
  9. Bigne, E., Chatzipanagiotou, K. & Ruiz, C. (2020). Pictorial content, sequence of conflicting online reviews and consumer decision-making: The Stimulus-Organism-Response Model revisited. Journal of Business Research 115, 403-416.
  10. Guixeres-Provinciale, J., Bigné, E., Colomer Granero, A., Fuentes Hurtado, F.J., NaranjoOrnedo, V.; Ausin, J.M.; Alcañiz, M. (2017). Neuroscience-based metrics predict recall, liking and viewing rates in online advertising. Frontiers in Psychology, section Quantitative Psychology & Measurement. doi: 10.3389/fpsyg.2017.01808 (Q1 in Psychology)
  11. Alcañiz, M., Bigné, E. & Guixeres, J. (2017). Neuromarketing: midiendo en realidad y en realidad mixta. Investigación y Marketing, 134, 5-9
  12. Bigné, E., Llinares, C., & Torrecilla, C. (2016). Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study. Journal of Business Research, 69(4) 1423-1427 doi:10.1016/j.jbusres.2015.10.119 (Q1)

VIRTUAL REALITY

PAPERS (2016-2021)

  1. Bigne, E., & Maturana, P. (2022). Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?. Cornell Hospitality Quarterly.
  2. Dini, H., Simonetti, A., Bigne, E., & Bruni, L. E. (2022). EEG theta and N400 responses to congruent versus incongruent brand logos. Scientific Reports, 12(1), 1-11.
  3. Castillo, M.J. & Bigne, E. (2021). A Model of Adoption for AR-based Self-service Technologies: A two Country Comparison. International Journal of Retail & Distribution Management 49 (7), 875-898.
  4. Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing 37(3), 443-465.
  5. Alcañiz, M., Guixeres, J., & Bigne, E. (2019). Virtual reality in marketing: a framework, review and research agenda. Frontiers in Psychology 10, 1530.
  6. Martínez-Navarro, J., Bigné, E., Guixeres, J., Alcañiz, M., & Torrecilla, C. (2019). The influence of virtual reality in e-commerce. Journal of Business Research 100, 475-482.
  7. Alcañiz, M. Bigné, E. & Guixeres, J. (2017). Neuromarketing: midiendo en realidad y en realidad mixta. Investigación y Marketing, 134, 5-9
  8. Bigné, E., Llinares, C., & Torrecilla, C. (2016). Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study. Journal of Business Research, 69(4) 1423-1427 doi:10.1016/j.jbusres.2015.10.119