Hosted by Enrique Bigne, Department of Marketing and Market Research, University of Valencia
Monday, Nov. 30
11:30. Consumer behavior, Professor. Salvador Ruiz de Maya, University of Murcia.
15:00. eRetail. Jie Zhang, Professor of Marketing & The Harvey Sanders Fellow of
Retail Management, University of Maryland.
17:30. Research directions in VR, Profesor Michel Wedel, Distinguished University
Professor and PepsiCo Chair in Consumer Science, University of Maryland.
Tuesday, Dec. 1
9:00. BIOscience & NEUROscience in Marketing, Prof. Luiz Moutinho, University of
Sulfolk.
11:00. Consumer neuroscience, Professor. Hilke Plassman, INSEAD’s Octapharma
Chair in Decision Neuroscience
12:00. Consumer neuroscience, Aiqing Ling, Assistant Professor in Marketing, UC
Dublin
15:00. VR and neuroscience. Dr. Thomas Zoëga, CEO of Neurons Inc.
