Completed projects

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DIGITAL BRAND CHOICE

The project analyses the influence of digital communications on social networks, focusing on the choice of the tourist service brand through the digital image on social networks and engagement with a...

Imagen representativa del proyecto

RHUMBO proposes using measurements of subconscious brain processes through mixed reality technologies (MRT) and advanced processing of biometric signals as a new paradigm to improve the knowledge...

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RE_BRAND studies the influence of individual and contextual factors in decision-making processes.

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