We are pleased to announce the 6th Managerial Marketing Seminar, MaMaS, of the Faculty of Economics of the University of Valencia on:

Under the umbrella of the Rhumbo European Project -ITN on subconscious brain processes through the use of mixed reality technologies (MRT) and advanced biometric signals processing, this collection of seminars on Applied Consumer Neuroscience in Marketing aims to introduce applied research in consumer neurociencie through EEG studies.

The seminar is addressed to International Master in Business Administration-marketing specialization (iMBA), Ph.D. students in marketing, academics, and managers.

Seminar II will be held on April 29 at the Faculty of Economics, University of Valencia.

Program:

15:30: Welcoming, Enrique Bigné, Digital Marketing Research Unit, Universitat de Valencia.

15:35-16:30: Application of EEG and ERPs to the analysis of consumer. Jesus García de Madariaga, Department of Marketing and Market Research, Universidad Complutense de Madrid.

16:30-17:30 Persuasion and narrative cognition: an EEG approach. Luis Emilio Bruni and Hossein Dini. Aalborg Universitet, Copenhague.

18:00: Wrap-up, Enrique Bigné, Digital Marketing Research Unit, Universitat de Valencia.

Room: Sanchez Ayuso. 1 st Floor, Faculty of Economics. Guest speakers might be online.

Registration is required: Fill in your form by clicking here. Free for students and academics. Managers by invitation.