We are pleased to announce the 6th Managerial Marketing Seminar, MaMaS, of the Faculty of Economics of the University of Valencia on:

Under the umbrella of the Rhumbo European Project -ITN on subconscious brain processes through the use of mixed reality technologies (MRT) and advanced biometric signals processing-, this collection of seminars on Applied Consumer Neuroscience in Marketing aims to introduce applied research in consumer neuroscience through fMRI and fNIRS, studies.

The seminar is addressed to International Master in Business Administration-marketing specialization (iMBA), Ph.D. students in marketing, academics, and managers.

Seminar III will be held on May 13 at the Faculty of Economics, University of Valencia.

Program:
15:30: Welcoming. Enrique Bigné, Digital Marketing Research Unit, Universitat de Valencia.
15:35-16:30: The potential of fMRI to better understand the neural mechanisms of consumer decision-making. Luis-Alberto Casado, University of Granada.
16.30-17:30: fNIRS in consumer neuroscience – a new way to shed light into the consumer decisions-making processes: Nadine R. Gier, Heinrich-Heine-University Düsseldorf.
Room. Villalonga. 1
st Floor, Faculty of Economics. Guest speakers might be online
Registration is required: Fill in your form by clicking here. Free for students and academics.
Managers by invitation