The Quantitative Methods for the Measurement of Culture and Education (MC2) research group mainly develops its research and teaching specialisation in two highly related fields: Culture and Education; however, recently the research group is promoting the development of a third line of research, tourism, and specifically cultural tourism (cultural, industrial, language heritage, etc.).

Since its creation as a research line attached to the Department of Applied Economics, the MC2 research group has contributed to and participated in countless national and international research projects. In this sense, MC2 has participated, among others, in the project favoured by the Organisation of Ibero-American States (OEI) for the creation of the Ibero-American Observatory of Culture (OIBC); in the Evaluation of the Spanish Cultural Cooperation under the demand of the Spanish Agency of International Cooperation for Development (AECID); in the project for the elaboration of the System of Local Cultural Indicators of the Spanish Federation of Municipalities and Provinces (FEMP) or in the design of an information system for the management of the Cervantes Institute.

Members of MC2 have also participated in projects linked to higher education through European Union projects such as the REFLEX Project, or the PROFLEX Project on graduate follow-up in Latin America. Among the objectives pursued by the MC2 research group are those listed in the following section.

• Cultural education
• Market research and public opinion polling