Research group focused on the analysis of the changes and mutations caused by the digitalisation process in the contents and structures of the media and the public. The group arose from the activity of most of its researchers, since 2007, within the framework of the ‘Analysis Group of the Valencian Digital Media’ (since 2007), which has led to the achievement of three R&D projects (financed by the Generalitat Valenciana and the Universitat de València) and an annual congress (Digital Communication Congress in the Valencian Community), which began to be held in 2009. All this resulted in five monographs and an abundant number of partial publications in congresses, journals and book chapters.
In addition, the group has obtained a R&D project of the National R&D&I Plan, granted in the 2013 call, and which covers the period from 2014 to 2016. The title of the project is ‘Communication flows in political mobilisation processes: media, blogs and opinion leaders’ (reference CSO2013-43960-R). The research related to this project constitutes the critical point of the group's research. This group’s research mainly focuses on influence: who influences whom, in what way, and with what effects. We focus on the flows through which information circulates because they will allow us to see this process of translating messages and combining agendas, which all try to influence the public space. We seek to see which ones are more influential and in which direction, or directions, the flow of information transmission takes place.
DIGIMK.COM as a research group of the UVEG, develops activities in line with methodological innovation and thematic study in digital marketing with special emphasis on communication, trying to make a contribution to the theoretical body of marketing.
The work of the group discover new research gaps motivated by the growing process of digitization of marketing and communication, the empowerment of consumers in marketing communications, under the so-called User Generated Content, UGC, and information processing in the new environment, which configures its main lines of research. The priority sectors of analysis are related to tourism and mass consumption.
The experience of DIGIMK. COM as a research group of the UVEG, develops its consolidation as a team, is supported by the participation of its members in various R & D projects funded in public calls and R & D contracts of particular relevance with companies and / or administrations, The quality of research and the importance of the results of the group, is evidenced by its many contributions to conferences (over 200) and research that has been published in international journals, many of them included in the JCR, in ISI databases, in the SJR or in databases such as ABI INFORM, EMERALD Reviews.
The coordinator of the group is Dr. Bigne, University Professor with 4 six-year periods awarded by the CNEAI and has led several projects on digital communications in social media, one of them from the National R&D Plan (2015-2017), has supervised 20 doctoral theses and 90 indexed publications and 120 publications in national and international conferences. He is editor of two journals, European Journal of Management and Business Economics and Revista de Análisis Turístico. He is a member of a dozen journal editorial boards.
The research group in Public Opinión and Elections aims at analyzing, studying and finding solutions to all issues and questions related to electoral processes and/or the measurement and monitoring of public opinion, applying the most advanced quantitative techniques.
The most relevant research fields of the group include (but are not limited to) the following: the generation of electoral predictions, inference of individual voting behavior, analysis of polls and surveys, the search of new methodological approaches to improve (reducing costs) the quality of sampling methods, semantic analysis of opinions and monitoring of the internet sentiment, the study of the consequences of non-response and of the biases introduced during the whole inference process, the solution to the gaps in the databases, the integration and pooling of local and global information to obtain multilevel responses, and the development of statistcal theory and methodology.
The approach used in the research group in Public Opinión and Elections is open, not being limited by any particular methodological tendency, and makes extensive use of whatever sources of information. Thus, we use classical and Bayesian techniques, we apply from simple linear regression models to complex approaches based on neural networks, wavelets or auto-binomial models, we use the spatial and/or temporal component of the data explicitly, we perform simulation via Markov chain Monte Carlo or directly by Monte Carlo methods, and we introduce in our models survey data, reported election results, news reports, internet messages and/or official statistics.
The members of the group are open to working with other research groups, companies and institutions and encourage interested parties to contact us in order to explore possible avenues of collaboration.
The Quantitative Methods for the Measurement of Culture and Education (MC2) research group mainly develops its research and teaching specialisation in two highly related fields: Culture and Education; however, recently the research group is promoting the development of a third line of research, tourism, and specifically cultural tourism (cultural, industrial, language heritage, etc.).
Since its creation as a research line attached to the Department of Applied Economics, the MC2 research group has contributed to and participated in countless national and international research projects. In this sense, MC2 has participated, among others, in the project favoured by the Organisation of Ibero-American States (OEI) for the creation of the Ibero-American Observatory of Culture (OIBC); in the Evaluation of the Spanish Cultural Cooperation under the demand of the Spanish Agency of International Cooperation for Development (AECID); in the project for the elaboration of the System of Local Cultural Indicators of the Spanish Federation of Municipalities and Provinces (FEMP) or in the design of an information system for the management of the Cervantes Institute.
Members of MC2 have also participated in projects linked to higher education through European Union projects such as the REFLEX Project, or the PROFLEX Project on graduate follow-up in Latin America. Among the objectives pursued by the MC2 research group are those listed in the following section.
Knowledge generation on the basis that service innovation creates value and well-being for clients, workers, entrepreneurs and the community in general through new and/or improved service offerings, processes and models. All this is configured at the level of strategy, development and execution of the service, under a sustainable, multidisciplinary, international and technological perspective, at the level of business-to-customer (B2C), business-to-business (B2B) and customer-to-customer (C2C) relations, both in public and private, on-line and off-line organisations.
The SIV group is continuously monitoring the existing research gaps in the service field and also in specific service sectors with special relevance in Leisure -Tourism, Culture and Sport-, Health and Education, with a philosophy of continuous transfer to companies and institutions at national and international level.
The research work of the SIV group has been published in numerous academic journals, many of them international (more than 90) and indexed in the JCR, for example: Journal of Business Research, Tourism Management, Higher Education, Online Information Review, Current Issues in Tourism, Journal of Travel & Tourism Marketing, Service Industries Journal, International Journal of Service Industry Management, European Journal of Marketing, Service Business. In terms of dissemination in academic forums, it is worth mentioning the presentation of more than 150 papers in international conferences such as: European Marketing Academy, Global Innovation & Knowledge Academy, International Technology, Education and Development Conference, International Association of Public and Non-profit Marketing, International Marketing Trends Conference, Advances in Tourism Marketing Conference.
The research group has also led and participated in several major national and international projects. In this sense, it is worth mentioning the ENPI Newcimed: New Cities Of The Mediterranean Sea Basin project, funded by the European Commission; the project Configuration of universities as centres of education throughout the citizen life through the management of relations between its stakeholders granted by the Ministry of Education and Science and the project Sustainability Indicators for developed and developing destinations with vulnerable populations funded by the Spanish Agency for International Development Cooperation. Members of the research group have also carried out projects aimed at knowledge transfer. These projects include those sponsored by the Diputación de Valencia, Evaluation of the impact of the Valencia Terra i Mar brand in the field of sport; the Official Chamber of Commerce, Industry and Navigation of Valencia Report on the situation of innovation in the retail commercial sector: management and generation of services to the buyer and the Valencian Government Technical advice on foundations and sponsorship, among others.
With regard to the doctoral training capacity of the research group, it is worth highlighting the supervision of more than 10 doctoral theses, several of them with international mention, and all of them with the qualification Excellent cum laude. The group also has one FPU grant recipient.
The academic achievements of the members of the group throughout their career have been distinguished with several awards, among which the following are worth mentioning:
- GIKA 2016 Award for the best paper in the Young Researchers category;
- Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence;
- Emerald Literari Network 2010 Awards for Excellence, among others. The above accredits the research and transfer work of the SIV team and its updating on topics of academic and business relevance. AICO group grant 2017, Conselleria d'Educació, Investigació, Cultura i Esport
Single-person group dedicated to research of the current American varieties of the Spanish language.
