Description
To identify the benefits that the incorporation of ICT, and with them relationship-based innovation between enterprises and enterprises with their customers, can bring to retail businesses in particular and to service companies in general.
Keywords
e-commerce, enterprise relationship management, innovation in commerce and service companies, corporate groups, differentiation, logistics
Manager UV
- Ruiz Molina, Maria Eugenia
- Alumn.-Servei de Formacio Permanent
- Coordinador/a de Mobilitat
Frascati classification
