Description
To observe the evolution of commercialisation channels, and to study fields such as service quality, image, value of service, logistics and the management of the point of sale, both related to large-scale distribution and traditional businesses.
Keywords
point-of-sale marketing, commercial localization, brand equity, customer service, image and positioning, commercialization channel
Manager UV
- Gil Saura, Irene
- PDI-Catedratic/a d'Universitat
Frascati classification
