Description
Study of the different forms of entry that exist, their advantages and disadvantages; and the influence of a series of factors while selecting the most appropriate form of entry. The internationalisation process from a dynamic perspective by introducing the time dimension.
Keywords
modes of entry, internationalisation process, international strategy
Manager UV
- Pla Barber, Jose
- PDI-Catedratic/a d'Universitat
Frascati classification
